1. Masi AlessandroMasi Alessandro
Brighton
masi@brightonesque.com
•PROFILE:
I am a responsible, well-presented, experienced in sales and marketing strategies for
bar/restaurant, retail and direct sales. In all my projects, I emphasise the crucial need for
teamwork lead by strong leadership.
I flourish best in a warm communicative and supportive environment rather than a cold
corporate one of suits and memos as I find that friendly communication and interaction (the
personal touch) with my team ultimately produces better results in the long term.
I have worked in the family restaurant from age 8-17yrs in almost every position learning the
principles of customer service (and in NYC sometimes having to do the work of two people!).
Though I have spent the last two years in Rome because of a family emergency, I am now back
permanently.
•EXPERIENCE:
IL PASTARITO - Rome
2014 - 2016 Floor Manager
Managed all seating planning and active floor managing during lunch and dinner to associate
specific clients with specifically trained waiting staff and organising catered events in a
similar fashion.
BRIGHTONESQUE BUSINESS GROUP – Brighton
2008 – 2014 Businesses Sales Manager
With over 30 years experience, I have learned to explore a business from the viewpoint of
what the bosses want to achieve - not only in profitability and market share - but in style of
service, branding of image and overall popular impact (or WOW factor). I then assess
whether all the above are being best served - and if not - (in partnership with you) refine all
current business strategies (and perhaps try a few new ones) to get the best results possible.
• Regardless of our initial vision of our business goals, we may find that market conditions
change or evolve which we must be prepared to keep up with. Add to this the ever adapting
use of social media and technology which can actually dramatically change how your business
can best operate.
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2. • I have found that listening to your clients/customers can tell us a lot (after all, they pay the
bills - so let's give them a listen!). Using diplomacy and creativity, you will actually employ your
client base to explore how you can serve (and thereby profit by) them!
• This is where I (and my team's viewpoint) diplomatically work with you to identify challenges
and mutually agree upon simple, efficient strategies to make your business brand, profits and
future growth explode like fireworks!
• All of members of our team have their own independent business specialties – my focus is on
sales promotion strategy.
CHEZ GEORGES RESTAURANT – Amsterdam
2005 - 2007 Chef de Partie
I assisted the head chef in a very busy gourmet restaurant. Responsible for a specific station
within the kitchen and its preparation, hygiene and inventory
BACCANO – Rome
1998 – 2005 Bar Manager and Sommelier
I created over a dozen different types of cocktails and elaborate appetiser platters as well
as having an extensive knowledge of not only our wines but wines in general as I had to suggest
new selections as well to our restaurant clientele.
JENNIFER CONVERTIBLES – New York City
1992 – 1998 Deputy Sales Manager
Responsible for showroom sales of new and fashionable sofa-beds to the public. I Held the
North-East record in sofabed sales two years running.
1988-1992 University Student
(See Below)
PAOLUCCIO'S RESTAURANT – New York City
1978 – 1988 Assistant Manager
I grew up in the family restaurant learning all positions including bussing, waiting, cooking,
cleaning and eventually assisting managing (all after school).
•QUALIFICATIONS / EDUCATION:
•Graduated from New York University in 1992 with a Bachelors of Science in Psychology
•PERSONAL DETAILS:
Born 12/5/71 – uk.linkedin.com/in/mrmasialessandro/ - facebook.com/masi.alessandro
twitter.com/brightonrag (@brightonrag)