1. GEORGE SWORDS
605 NE 150th Place Phone: 503.804.7146
Portland, OR 97230 https://www.linkedin.com/in/gswords Email: osxguru@mac.com
SALES & MARKETING PROFESSIONAL
A top-performing Sales and Marketing Manager credited with combining sales, marketing and technical expertise to
deliver consistent revenue, market share and profit growth. As a 30 year career Apple Specialist, I understand the special
care and attention necessary to grow a luxury brand. Demonstrated proficiency in ensuring customer satisfaction through
careful listening, thoughtful application of product knowledge, and confirming a comprehensive understanding of the
solution. Strong expertise in brand management, implementing strategic marketing plans, and creating an unparalleled
customer experience for clients in every social stratum.
AREAS OF EXPERTISE
KEY SKILLS ASSESSMENT
MANAGEMENT EXPERTISE – Creating an environment of trust, teaching the art of creating a customer for life.
CUSTOMER SERVICE – Committed to educating customers and mentoring team members on the products and processes
best suited to their situation. Dedicated to providing a world-class customer experience, every time.
Skills - Salesmanship, Strategic Planning & Development, Staff Training & Development, Executive Leadership &
Mentoring, Emerging & Advanced Technologies, Consultative Sales Strategies, Client Satisfaction & Retention, Contract &
Price Negotiation, Solution Selling Process, Strategic Business Partnerships, Market Analysis & Penetration, Brand
Messaging & Recognition, Client retention, Social Media Marketing, Revenue & Profit Growth. Certified Adobe Pro Video,
Pro Audio and Digital Imaging Specialist. Trade Show and Event Coordinator.
PROFESSIONAL EXPERIENCE
SWORDS CONSULTING, PORTLAND, OR, APPLE SUPPORT & CONSULTING APRIL 2014 - CURRENT
THE MACPAC, PORTLAND, OR JANUARY 2000 TO MARCH 2014
MARKETING/SALES MANAGER
▪ Corporate Sales Manager (responsible for a 20% year over year growth in outbound sales)
▪ Manage all phases of marketing for The MacPac including Trade Show and Events.
▪ Maintain proficiency with Apple Sales Web and a comprehensive understanding of Apple Guidelines.
▪ Perform HR tasks, including training, providing support and generating leads for teams.
▪ Conduct accurate and timely Apple inventory reporting.
▪ Facilitate vendor acquisition, certifications and communications.
▪ Responsible for securing authorizations, certifications and lead support for all major third party vendors.
MACAMATIONS, BILLINGS, MT, OWNER, 1996-2000
COMPUTERLAND, BILLINGS, MT, OWNER, 1985-1996
EPSON AMERICA, BILLINGS, MT, REGIONAL SALES MANAGER, 1983-1985
EDUCATION & TRAINING
High School Diploma, Billings Senior High, Billings, MT, Pre-Law, Montana State University, Bozeman, MT
Other training: Apple Sales Professional, Apple Product Professional, Adobe Digital Professional, Xerox Management.
Organizations: OMPA, ASMC, SCCA, Cascade Sports Car Club, Friends of Portland International Raceway
▪ Sales & Sales Management
▪ Customer Experience
▪ Customer Satisfaction
▪ Product Knowledge
▪ Making the Complex, Simple
▪ Problem Solving
▪ Mentorship & Sales Training
▪ Traditional & Digital Marketing
▪ Trade Shows, Product Demos
▪ Creative Technologies
▪ Creative Market
▪ Luxury Brands