The document provides a summary of Diaa Al Issa's qualifications and work experience. It outlines his contact information, education including a high school certificate and driving licenses. It details his career history working in visual merchandising and sales roles in Syria, UAE, Germany, Ukraine, and Lebanon between 2003-present. His objective is to secure a mid-level visual merchandising position where he can demonstrate his creativity to maximize sales. Key skills include combining colors/styles, interior design, graphic design, and achieving business objectives.

1. First Name: Diaa Al Issa
Country: Syria
Date of birthday: 23. July.1983
Marital status: Married
Current address: Germany
Contact No: +491637844433
Email Address: diaa-issa@windowslive.com
Qualification:
-High school certificate
-international first aid and CPR certificate.
-united Arab Emirates (Dubai) Driving license.
-Syrian driving license.
Career summary:
- Ability to give a fresh look to the store.
- Knowledge of interior designing and utilization of the available space.
- Experience of combining and compiling colours and styles to put together the outfits along with the
growing trend.
- Up to date knowledge of latest trends and styles to attract potential customers.
- Sound knowledge of graphic designing with special window concepts.
- Experience of making commercial and business decisions to generate higher revenue.
- Honored with the title of “Excellent Thinker”.
- In depth knowledge of brand empathy.
- Good communication and inter-personal skills.
- Excellent time management skills.
Career Objective:
-To secure a mid-level position as a visual merchandiser where I can demonstrate my creativity and
maximize sales through innovative merchandising concepts
-To succeed in an environment of growth and excellence and earn a job which provides me job
satisfaction and self-development and help me achieve personal as well organization goals.
-To seek challenging assignment and responsibility, with an opportunity for growth and career
advancement as successful achievement.
-to work in pragmatic way in an organization where I can show my talent and enhance my skill to
meet company goals and objective with full integrity and zest.
- To achieve high carrier growth through a continuous learning process and keep myself dynamic,
visionary and competitive with the changing scenario of the world.
Key Skills and Competencies:
- An ability for combining colours and styles and putting outfits together.

2. - An eye for interior designs and putting showroom displays together.
- Experience of space or visual planning within the retail sector.
- Achieving business objectives by delegating.
- Proven ability to make commercial decisions that make an impact.
- Excellent sense of brand empathy.
- Fully mobile with good time management skills.
- Possess graphic design skills and experience of window décor simulations and
- Special window concepts.
- Hardworking, flexible, self-motivated.
Work experience:
2016-10 – present GEOX , Germany
Sales assistant
2013 -02 – 2015 -06 Victoria secret limited brands, al Shaya group Dubai UAE.
Position: Visual Merchandiser and Visual Merchandiser
Supervisor.
2011 -11 – 2013 -02 H&M, al Shaya group Dubai UAE.
Visual Merchandiser and Visual Merchandiser Supervisor.
2009 -01 – 2011 -10 Zara Azdia group Dubai
Visual merchandiser
2008 -01 – 2009 -12 Magilla Syria
Visual merchandiser
2007 -02 – 2008 -12 Marks & Spencer Ukraine
Salesman
2005 -03 – 2007 -12 Untied Colors of Benetton Syria
Salesman
2004 -03 – 2005 -09 Marc Jacobs Lebanon
Salesman
2003 -01 – 2004 -02 the YAS Hotel Abu Dhabi
Lifeguard supervisor
Duties:
- Organizing the effective and efficient utilization of store space.
- Working closely with the management and marketing team to increase sales.
- Recommending brand, price point and buying depth strategies.
- Working with the VM Manager & sales teams to achieve commercial goals.
- Involved in rearranging, remerchandising & replenishing new stock as it arrives.
- Analyzing sales figures and forecasting future sales volumes.
- Communicating with other retail channels on overall business plans.
- Coordinating store display in line with brand guidelines and strategy.
- Delivering weekly floor moves, window installations and mannequin styling.
- Translating catalogues & promotions into real designs on the showroom floor.

3. - Reporting on mark down strategies, current performance and market trends
Computer skills
- Word - Excel , Microsoft- Internet Browser
Languages
- Arabic Mother language and writing
- English Fluent speaking and writing
- German good A2