The document provides a profile and resume for Jorge Luis Campos Maza, a multifunctional C-level executive with over 13 years of experience in sales, marketing, and business development for companies in the infrastructure, home goods, and office supplies industries. It details his educational background and outlines his professional experience holding various sales and marketing roles at Grupo Urrea and Fiskars Brands Mexico, highlighting his achievements and responsibilities in each position.

1. JORGE LUIS CAMPOS MAZA
Address: Av. De los Cedros #1100-10 Fracc. Cd. Granja Home: 33 3673 8453
C.P. 45010 Zapopan (Guadalajara), Jalisco. Cell: 55 1846 9946 / 33 1274 4929
E-mail: camposjorgeluis@hotmail.com
Profile
Multifunctional C-level Executive with a 13 year carreer.
Successful experience related to the local and international commerce, market behavior, development of new
products/lines and retail trade; as well as the Strategic Design of the Sales Department including promotional
marketing and research.
Professional Goal
To develop as Sales VP by sharing with the organization my international experience in consumer goods, and
bring closure to our clients for understanding their needs by building a trusting relationship that will gain us a
competitive advantage within the market in terms of growth, profits and leadership.
Education
1996 Universidad Iberoamericana, Campus Mexico City
B.A. In Business Administration
1997-2010 Other Diplomas
More than 10 qualifications by world-wide level Institutions such as IPADE, Tec de Monterrey,
Harvard, among others.
Professional Experience:
Grupo Urrea: Infrastructure, Hydraulic Engineering and Architecture/Design for restrooms.
(Guadalajara, Jalisco)
Challenge: Surpass the sales goals and budgets exceeding the client’s expectations. Lead efficient and
self-motivated work teams. Supervise and control the pre-during-post sales processes of 44% of the
clients. Develop the following brands: Urrea Diseño, Urrea Válvulas, Dica, Stanza, Orion and other sub-
brands in all the markets where our clients compete.
- Regional Sales Manager(Jan 2011- Today)
Achievements: Supervise 8 sales executives to completion of 293 clients and 82 real estate
development companies from the east and northeast region in Mexico becoming the market’s choice
in a very competitive sector.
- Divisional Sales Manager(2010-2011)
Achievements: Coordinate the distribution process for the 412 clients through the
336 real estate developers of the east, center and pacific in Mexico with the support of 4 sales
executives.
- Construction Manager (2009-2010)
Achievements: Keep the 311 real estate developers from the east and center region with the help of 6
sales executives.
- Key Accounts Regional Manager (2007-2009)
Achievements: Provide to the 39 clients of the east, center and pacific region by supervising 6 sales
executives.
- Regional Manager (2007)
Achievements: Supply 506 clients from the East and Center region with a team of 3 sales executives.
Fiskars Brands México: Manufacture/Distribution of Home and Office Items (Mexico City.)
- Key Accounts National and Divisional Manager (1999-2006)
Achievements: Increase sales through marketing strategies, such as: developing new product lines
which represent 37% of the business; build up the annual sales to office centers from 25% to 30%;
boost the massive sales through 371% during 2003-2006; rise the catalogue sales towards 24%
during 2004-2006; develop sales and PR programs for Benotto, Bayer and Maseca; participate in the
Price Clubs Market which now represent 28% of the business; Acquire international relevance by
selling to Ofix and Office Max, which are now the 18% of the business.
- Marketing Coordinator (1997 – 2000)
Achievements: Give promotional support to the different lines and departments of the company,
coordinating expos, determining the sales prices of the new products, training the employees on the
sales area (gaining a 48% sales growth). Supervise the work of 12 employees.
Languages Software
Native Spanish SAP, JDEdwards, EDI, Retaillink, Windows XP
Advanced English
Basic French