Social media presentation

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Social media presentation

  1. 1. SOCIAL MEDIA PRESENTATION<br />FACEBOOK FOR<br />NON-PROFITS<br />CAROL SPACH<br />AUGUST 2, 2010<br />
  2. 2. Benefits of Facebook<br />2<br />Easily interacts with other social media tools, like Twitter, blogs, Flickr, YouTube and others.<br />Gives organizations a venue to quickly broadcast a message to a large list. <br />Organizations can advertise events easily, efficiently and for “Free”<br />Over 75 million people are supporters of non-profits on Facebook.<br />
  3. 3. Best PracticesBe Personal<br />Use first person voice vs. third person to show supporters you are active.<br />Share information directly to educate supporters about new or past issues and programs.<br />ASPCA<br />Encourage supporters to post feedback. <br />Share updates related to the impact of your organization.<br />American Red Cross<br />Don’t only focus on fundraising.<br />3<br />
  4. 4. Best PracticesCreate Content Worth Sharing<br />Create content that’s Facebook-specific.<br />Encourage supporters to take photos/videos from your events and upload to your page.<br />(RED)<br />Upload “behind the scenes photos” or “inspiring videos” from your organization.<br />High Hopes Therapeutic Riding Inc.<br />Publish insightful and interesting information in status updates.<br />4<br />
  5. 5. Best PracticesCreate Conversations<br />Poll supporters on Facebook with a question occasionally in your status update.<br />Show you’re listening by making comments to supporter posts.<br />View negative comments as an opportunity to start a dialogue and convert new supporters.<br />Talk back - building a community on Facebook requires conversation.<br />LIVESTRONG<br />5<br />
  6. 6. Promotion on Facebook<br />Promote events – post details on profile page or under “Events” tab so people can RSVP.<br />Love Lane Special Needs Riding Program<br />Promote your blog or newsletter – either on profile page or import your external blog.<br />World Wildlife Fund<br />Use Causes to tell friends about causes and ask for a donation.<br />Windrush Farm Therapeutic Equitation Inc.<br />6<br />
  7. 7. Common Mistakes Made on Facebook<br />Not understanding the value of community building. If you are not getting “Likes” or “Comments” reevaluate your content.<br />Not knowing how to use “Apps” on Facebook page.<br />Susan G. Komen for the Cure<br />Posting too many status updates. May cause supporters to “Hide” your posts.<br />Not establishing objectives/goals for using Facebook then not measuring results.<br />Measure Everything<br />7<br />
  8. 8. Sources<br />Facebook Best Practice Non-Profits (http://www.box.net/shared/tgft7ujmsp)<br />TechSoup.org(http://www.techsoup.org/community/facebook/index.cfm)<br />INSIDE FACEBOOK 10 Tips for Non-Profits on Facebook Feb 12, 2010 Sara InésCalderón<br />http://www.insidefacebook.com/2010/02/12/10-tips-for-non-profits-on-facebook/<br />WILD APRICOT BLOG - A beginner's guide to Facebook for non-profits <br />http://www.wildapricot.com/blogs/newsblog/archive/2007/05/23/put-your-non-profit-on-facebook.aspx<br />Non-Profit Tech 2.0: A Social Media Guide for Non-Profits (http://nonprofitorgs.wordpress.com/2009/09/01/five-most-common-mistakes-made-by-nonprofit-admins-on-facebook/)<br />Truthy PR (http://www.truthypr.com/2010/04/measure-social-media-nonprofit-facebook-page-analytics.html)<br />8<br />
  9. 9. Personal Learning Network<br />https://twitter.com/kanter<br />https://twitter.com/Network4Good<br />http://twitter.com/nonprofitorgs<br />http://beth.typepad.com/beths_blog/<br />http://www.nonprofitmarketingblog.com/<br />9<br />

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