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What is Digital Activism?

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What is Digital Activism?

  1. 1. What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011 Images: Ushahidi, Pro Publica Technorati, The Guardian
  2. 2. What is Digital Activism?
  3. 3. What is Digital Activism?
  4. 4. What is Digital Activism?
  5. 5. What is Digital Activism?
  6. 6. The Digital Activism Equation Digital Activism ___ + ___ =
  7. 7. The Digital Activism Equation Digital Activism Transparency Disaster Relief Regime Change Government ___ + ___ = Accountability
  8. 8. The Digital Activism Equation Goal of Political or Social Change + Digital Activism Transparency Disaster Relief Regime Change Government ___ + ___ = Accountability
  9. 9. The Digital Activism Equation Goal of Political or Social Change + Digital Technology = Digital Activism Custom Application > Transparency Disaster Relief Regime Change Government ___ + ___ = Accountability
  10. 10. The Digital Activism Equation Goal of Political Digital Digital or Social + Technology = Activism Change
  11. 11. Digital Technology Details Digital Technology
  12. 12. Digital Technology: Top Tools Tool Uses Brands Time • interact with supporters Facebook 1 update / day Social Network • share short news • first contact (1 hour/week)
  13. 13. Digital Technology: Social Network
  14. 14. Digital Technology: Social Network
  15. 15. Digital Technology: Top Tools Tool Uses Brands Time • interact with supporters Facebook 1 update / day Social Network • share short news • first contact (1 hour/week) • interact with supporters Blogger, 4 updates / week Blog • share longer analysis • gain influence Wordress (5 hours/week)
  16. 16. Digital Technology: Blog
  17. 17. Digital Technology: Top Tools Tool Uses Brands Time • interact with supporters Facebook 1 update / day Social Network • share short news • first contact (1 hour/week) • interact with supporters Blogger, 4 updates / week Blog • share longer analysis • gain influence Wordress (5 hours/week) • interact with supporters 5-10 updates / day Micro-blog • share short news • gain influence Twitter (3 hours/week)
  18. 18. Digital Technology: Micro-blog < gain i nfluenc e (celeb rities) < gain influen ce (#t ags) < interact w ith @suppo rters < sha re ot h er ne ws < share your ne w s
  19. 19. Digital Technology: Top Tools Tool Uses Brands Time • interact with supporters Facebook 1 update / day Social Network • share short news • first contact (1 hour/week) • interact with supporters Blogger, 4 updates / week Blog • share longer analysis • gain influence Wordress (5 hours/week) • interact with supporters 5-10 updates / day Micro-blog • share short news • gain influence Twitter (3 hours/week) Google, whenever needed Email Group • internal coordination Yahoo (a few minutes)
  20. 20. Digital Technology: Email Group Image:worldstart.com
  21. 21. Digital Technology: Email Group Image:worldstart.com, fanhow.com
  22. 22. Digital Technology: Email Group Image:worldstart.com, fanhow.com
  23. 23. Digital Technology: Top Tools Tool Uses Brands Time • interact with supporters Facebook 1 update / day Social Network • share short news • first contact (1 hour/week) • interact with supporters Blogger, 4 updates / week Blog • share longer analysis • gain influence Wordress (5 hours/week) • interact with supporters 5-10 updates / day Micro-blog • share short news • gain influence Twitter (3 hours/week) Google, whenever needed Email Group • internal coordination Yahoo (a few minutes) • inviting people to all mobile whenever needed SMS events phones (1 minute)
  24. 24. Digital Technology: SMS Invitations supporter supporter supporter SMS supporter SMS supporter supporter organizer SMSSMS SMS SMS SMS supporter supporter supporter
  25. 25. Digital Technology: Top Tools Tool Uses Brands Time • interact with supporters Facebook 1 update / day Social Network • share short news • first contact (1 hour/week) • interact with supporters Blogger, 4 updates / week Blog • share longer analysis • gain influence Wordress (5 hours/week) • interact with supporters 5-10 updates / day Micro-blog • share short news • gain influence Twitter (3 hours/week) Google, whenever needed Email Group • internal coordination Yahoo (a few minutes) • inviting people to all mobile whenever needed SMS events phones (1 minute) • getting attention with YouTube, whenever needed Video emotion Vimeo (several days)
  26. 26. Digital Technology:Video •Short (3 minutes max) •Emotion (anger, inspiration, humor) •Explain your cause (text or voice) •Make a call to action •Fouad: http://www.youtube.com/watch?v=XH7sflcUGj8&feature=player_embedded •Obama: http://www.youtube.com/watch?v=EcRA2AZsR2Q

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