Creating a buzz... Using Social Media & Cultural Heritage to promote your library
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Slides of my talk for ANLTC / CONUL one day seminar - Developing a marketing & Promotion focus in Irish Libraries: what is it and are we really doing it?
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Creating a buzz... Using Social Media & Cultural Heritage to promote your library
- 1. creating a buzz – using social media & cultural heritage to promote your library Martin O’Connor - University College Cork Library ANLTC Seminar April 19th 2016 – Developing a Marketing & Promotion Focus in Irish Academic Libraries? What is it & are we really doing it?
- 2. … what is cultural heritage??? • Cultural Heritage is an expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values. Cultural Heritage is often expressed as either Intangible or Tangible Cultural Heritage http://www.cultureindevelopment.nl • Heritage is something living, alive and evolving • It’s not just dusty old books, manuscripts, it is everything
- 3. … Sir Henrys …
- 4. …Sir Henrys @UCC Library …
- 5. … we become heritage...
- 6. …over now to Jenny O’Sullivan of RTE…
- 9. … crowdsourced material ...
- 10. … promotion of exhibition …
- 11. … promotion of exhibition...
- 12. … promotion of exhibition...
- 13. • Social Media was essential to the success of the exhibition • Social Media, especially Twitter, is a conversation – not a broadcast mechanism • The 80/20 rule applies • It’s all about engagement • The blog worked really well for us – people really wanted to share their experiences of the club • Personally, Not a Facebook fan – but it too was essential for us • To do Social Media properly, it needs to be done properly … reflections on exhibition & social media …
- 14. • The exhibition was a success because, as we found out, Henrys still means so much to Cork people • Crowdsourcing threw up the most wonderful surprises • Crowdsourcing makes people feel invested in the exhibition • If you catch the popular imagination your exhibition can be really successful and draw the crowds • What in your local area is worth exhibiting? … reflections on exhibition & cultural heritage…
- 15. … was it a success ... • Increased profile of the library locally, nationally and even internationally – the media were all over us • It was a very positive engagement with the wider community • Raised profile of Library within UCC • It led to an appreciation of what the library does and raised expectations of what we can do • It brought different peoples and content into the library – it went some way towards breaking down the Ivory Walls • Our exhibition space is now booked up until 2018