What does a Museum look like?
And what implications does this have?
Who is the Museum for?
• ‘…the typical Danish museum user is
female, Danish, late middle-aged, well-
educated and […] disproportionately from the
Falk, J. ‘Understanding museum visitors’ motivations and learning. In: Social learning spaces and
knowledge producing processes’.
• Who could it be?
– Who is the potential audience?
What is the learning philosophy?
What is learning?
cognitive, affective, social, personal, skills
What is the Museum’s role in the learning
how does it relate to school?
how about families?
What is it’s uniqueness?
How do we support visitors -
• Take historical and contemporary objects
• Tell the stories of the people that made, used and
were affected by them
• Use rich media (text, images, AV) to bring the
stories and content to life
• Enrich with participatory practice
• Extend the experience online
Life-Enhancing Experience – a learning experience
that it engaging, memorable and inspiring.
How do we support visitors - Museum
Judy Rand: Visitor Bill of Rights
• "Meet my basic needs”
• "Make it easy for me to find my
• "Make me feel welcome.“
• "I want to have fun!“
• "I came to spend time with my
family and friends."
• "Accept me for who I am and
what I know.“
• "Help me understand, and let me
• "I want to learn something new.“
• "Let me choose; give me some
control. Give me a challenge I
know I can handle.“
• "Help me leave
• Predominantly audience –
• High awareness of exclusion –
from museums, subject, society
• Increasing emphasis on
• Increasing participation practice
• Connection into National
• Funders - HLF/WT/Paul
• Top-down – inspiring learning for
all/ generic learning outcomes
• Reduced funding & competition –
‘necessary not nice’, necessary not
• Networks – sharing practice
• National agendas –
– shortfall in STEM uptake
– Comparitive performance against
– Youth Unemployment…and so on
Maritime Museum of Denmark
Museum of Copenhagen
National Gallery of Denmark