10. @mazur_w #mktfest
The Benefits for Bloggers
● The prize itself
● Great PR opportunity
● Promotion of platform & personal brand
● Targeted traffic
● Social exposure
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15. @mazur_w #mktfest
The Results
● 78 nominated blogs
● 6 categories:
○ bodybuilding
○ food & nutrition
○ fat loss
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○ motivational
○ for women
○ health
Dividing a competition to categories is like organizing multiple competitions at once.
16. @mazur_w #mktfest
The Results
In 2 weeks duration of the competition we achieved:
● 32 433 page views of contest’s landing page
● 18 000 votes
● 683 new newsletter subscribers
● Over 250 links from around 20 unique domains
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20. @mazur_w #mktfest
The Risks
● Discrediting the legitimacy
● Loss of trust
● Complaints & bad PR
Mitigated by:
● Clear rules & transparency
● The vote totals were visible
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24. @mazur_w #mktfest
What else have we learnt?
● Choose a landing page wisely
(subpage vs. social profile)
● Not every blogger is willing to cooperate
To get 78 participants we had to reach out to ~ 120
● Keep developing the relationships
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