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Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response rate

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Marketing Festival Case Study 2016

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Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response rate

  1. 1. How to Crack LinkedIn Direct Approach and Get a 100% Response Rate Josef “josé” Kadlec
  2. 2. PAST A – Job Advertisement B – Wait for CVs C – Offer TODAY A – Talent Sourcing / Outbound Recruiting B – Candidate Engagement / Attraction C – Employer Branding / HR Marketing X
  3. 3. 450 000 000+ users globally 1 190 000 users in the Czech Republic 14th the most visited website on the planet (Alexa Rank) The Largest Professional Database on the Planet
  4. 4. Case study: GoodCall In 2,5 half years we have:  contacted 34 700+ unique LinkedIn users
  5. 5. Case study: GoodCall In 2,5 half years we have:  contacted 34 700+ unique LinkedIn users  sent 5 743+ unique suitable LinkedIn users to our clients
  6. 6. Case study: GoodCall In 2,5 half years we have:  contacted 34 700+ unique LinkedIn users  sent 5 743+ unique suitable LinkedIn users to our clients  used LinkedIn as 57,76% source of hire
  7. 7. Average Response Rate on LinkedIn 36,4%
  8. 8. Case Study: LinkedIn Sourcing [ČSOB bank] Goal: Contact all relevant profiles for the insurance advisor role at ČSOB bank on LinkedIn and convert the maximum number of them into employees. Procedure:  Identification of all potential insurance advisors on LinkedIn in Prague  Direct LinkedIn and telephone apporach  Telephone pre-screening  Candidate selection based on their interest  Handover of selected LinkedIn profiles to the HR team at the bank 1689 LinkedIn users contacted 7 HIRED
  9. 9. Case Study: LinkedIn Sourcing [ČSOB bank] Sourcing duration: 425 hours
  10. 10. Case Study: Employer Branding + LinkedIn Sourcing [Siemens]
  11. 11. Case Study: Employer Branding + LinkedIn Sourcing [Siemens]
  12. 12. 650 on LinkedIn – search based on selected keywords 586 candidates contacted (154 joined the LinkedIn Group) 61 Interested 14 Qualified 7 Interviewed 4 HIRES Case Study: Employer Branding + LinkedIn Sourcing [Siemens]
  13. 13. How to Increase the Response Rate up to 100% ?
  14. 14. Case Study: Video Job Descriptions [2N] Role: Product Manager at 2N 13 qualified candidates, 1 placement, 27 days to offer
  15. 15. Case Study: LinkedIn Individual Video Approach [Tieto] Role: ECM Specialist at Tieto 20 qualified candidates, LinkedIn response rate: 100%
  16. 16. Case Study: Marketing Manager [HellSpy]
  17. 17. Case Study: JavaScript Developer [iBillboard]
  18. 18. Case Study: Digital Manager [L’Oréal]
  19. 19. Case Study: PHP Developer [Economia]
  20. 20. Average Outbound Recruiting Funnel
  21. 21. linkedin.com/in/JosefKadlec

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