The organic social media campaign aims to promote virtual assistance services to small businesses on Facebook. It will run a contest encouraging participants to like the page, tag friends, and share the post for a chance to win free services. The campaign goals are to increase brand awareness and showcase the benefits of virtual assistants like reduced costs and improved productivity. A content calendar will be used to schedule posts over multiple weeks to engage the target audience of small entrepreneurs.

1. Organic Social Media
Campaign
1. Know Your Target Audience:
● Small Entrepreneurs, Small Businesses
2. Define your Goals:
● Brand Awareness
3. Select the Social Media Channel:
● Facebook
4. Create Campaign
a. Content Photo/Visual
b. Text
Win a Free Virtual Assistance Service
Benefits of having a Virtual Assistant:
● Reduced labour costs
● Increased productivity
● Increased flexibility

2. ● Improved work quality
● Reduced risk in scaling operations
How to join? Here are the mechanics:
1. LIKE our page
2. TAG 3 friends on the comment section who might be interested in
joining the game and whom you think needs to try having a Virtual
Assistance.
3. Share this on your timeline on a public set up.
Easy as that right?
We will choose two (2) winners on June 30, 2020 via random name picker
and announce on July 1, 2020. Each winner will get to choose one of the services that
we offer.
c. Links/Landing page/App
About Maraluz Cordova: VA Services
● Facebook: ​https://www.facebook.com/maraluzcordova
● Instagram: ​https://www.instagram.com/va_maracordova/
5. Create a Content Calendar for Week/Month
● Please see Social Media Content Plan