1. Adam Harrison
Buckeyede06@gmail.com
(330) 304-6022
6258 Dogwood Lane
North Ridgeville, Ohio 44039
Career
Summary
Work
Experience
Ambitious and creative Marketer with 5 + years of experience in consumer products,
coatings, and software. Trained in content marketing with a unique blend of experience
in brand, product, and retailer positions.
Nestle USA– Solon, Ohio: March 2014– Present
Marketing Associate – The Growth Channels and Jack’s Pizza
• Led large teams to innovate/renovate Pizza brands like DiGiorno, Hot Pockets,
Tombstone, and California Pizza Kitchen for the Growth Channels: Sam’s Club,
Costco, and Dollar General resulting in 5% growth vs PY.
• Managed a multi-million dollar budget and led the team in creating the 2015
Digital Strategy for the Jacks brand which led to a 83% increase in engagement.
• Led a small team in charge of training new Marketing Associates at Nestle USA.
PPG Architectural Coatings– Strongsville, Ohio: April 2013– March 2014
Assistant Channel Manager – The Home Depot
• Led cross-functional team to create Glidden Duo, their 1st
paint & primer.
• Led the Team Colors program at The Home Depot; increasing sales by 10%,
reducing royalty costs by 25%, and adding Major League Baseball.
• Launched 1st
E-Commerce ship-to-home model with The Home Depot.
• Increased Glidden’s social following from 16k to 65k in 2013 alone.
• Managed budget of over 5 million dollars for the business line.
• Managed the Digital Account Manager for the Home Depot business line.
Akzo Nobel Paints, LLC– Strongsville, Ohio: Jan 2012– April 2013
Assistant Channel Manager – Glidden Paint
• Lead cross-functional team to execute a new color center test in 100+ Home
Depot locations driving 5% increase in sales.
• Redefined the digital strategy for the Glidden brand by launching Bazaar Voice
Ratings & Reviews, SEEDS, a mobile app, and utilizing Radian6.
• Acted as sole manager of Home Depot’s Item Data Management.
Akzo Nobel Paints, LLC– Strongsville, Ohio: May 2010– Jan 2012
Assistant Brand Manager – Glidden Paint
• Managed an agency team to create Glidden’s first interactive kiosk.
• Used consumer insight to define Glidden’s mobile strategy.
• Acted as primary copywriter for all Glidden collateral at The Home Depot,
brochures and sales pieces are still in-store today.
Inedo, LLC– Berea, Ohio: Oct 2009– May 2010
Sales/Marketing Intern
• Created and edited monthly content newsletters for various web services.
• Used Google Analytics to increase sales by 25%.
2. Google Analytics Academy:
Participant
• Learned how to take business objectives and turn them into measurable
website goals in order to determine Return on Investment.
• Through a series of How-To Videos and quizzes, discovered all of Google
Analytics’ functions and tools.
Cadence Project Management Training:
Project Team Leader
• Trained in project management using responsibility matrixes, work stream
planning, and MS Project.
• 24 Education Contact Hours were earned toward a PMP certification.
BMW Car Club of America– Northern Ohio Chapter:
Digital & Social Community Manager
• Volunteered to manage and oversee the digital marketing for the local BMW
Car Club chapter.
• Created a comprehensive Digital Content Strategy that: created Content Pillars,
increased engagement rates and page views, and increased membership.
American Marketing Association– Cleveland Chapter:
College Recruitment Chair
• Volunteered as part of the Recruitment Committee that is in charge of
enlisting young professionals for the local chapter.
• Grew the Cleveland AMA chapter by partnering with collegiate faculty
members to promote the organization.
Phi Kappa Tau Fraternity– Berea, Ohio:
Board of Governors Alumni Chair
• Acted as the Alumni Advisor to the undergraduate chapter regarding alumni
relations, fundraising, budget management, and planning events.
• Helped the chapter earn the Maxwell Award, the highest national honor.
2015 Bronze Effie Award: Jacks Pizza “Summer Grilling”
2013 Internet Advertising Competition– Best Retail Interactive Application
2012 Davey Award– Glidden Paints/HFA Kiosk– Interactive Media
Akzo Nobel– Outstanding Achievement Award (FP Award)
Baldwin Wallace University Dean’s List
Outstanding Senior Award
Outstanding Chapter President Award
Baldwin Wallace University – Berea, Ohio:
Bachelor’s Degree– Marketing, GPA: 3.486
Advertising and Retail Management
Management Strategies
Market Research
Consumer Behavior
Corporate Finance
Salesmanship
Computer Systems
Activities/
Training
Awards
Education
Related
Courses