1. Kelly Davis
1027 Baxter Av. #2 502-641-6086
Louisville, KY 40204 kbdavi02@yahoo.com
SUMMARY
Marketing professional with distinguished performances in integrated marketing, brand positioning, creative
production, digital media development and corporate brand management. Accustomed to a fast-paced environment,
managing multiple projects, fulfilling priorities, solving problems and meeting deadlines. Excellent relationship
management, communication skills and problem solving abilities. Effective team member with aptitude for
planning, implementation and multi-tasking.
▪ Energized/Optimistic ▪ Interpersonal (verbal & nonverbal) and written communication skills ▪ Leadership focused
▪ Greatly organized and goal oriented ▪ Motivated toward success/ Competitive ▪ Able to function in a team or
independently ▪ Self-starter ▪ Takes initiative ▪ Positive
PROFESSIONAL EXPERIENCE
Account Executive, Power Agency, Louisville, KY 2013-2016
• Oversaw and helped manage, forecast and plan annual budget of the Built-in Cooking product line for
GE Appliances
• Spearheaded development of $300,000 in new creative and developed strategies for GE on New Product
Introductions (NPI launches) year-to-year
• Worked closely with GE Marketing Managers, Merchandising Specialist and Product Managers
• Primary liaison with clients throughout campaign, maintaining daily contact to resolve concerns, facilitate
communication between departments and ensure client satisfaction
• Built and maintained strong client relationships while creating innovative marketing programs to help sell
brand and products
• Accountable for communicating client needs to various departments throughout the company
• Managed new creative design and interactive development from start to finish while working with cross-
functional teams
• Coordinated and developed aggressive and consumer-focused point-of-purchase materials, consumer
brochures, product packaging, and website promotions for GE products
• Promoted from within the company over 9 year tenure
Project Coordinator, Power Agency, Louisville, KY 2008-2013
• Quickly moved into client-facing role where I assimilated client input and effectively conveyed that
information to the internal teams to support the development of work that met client expectations
• Coordinated work with outside companies for and streamlined process for budget and timeline efficiencies
EDUCATION/SKILLS
University of Louisville, Bachelors of Science, Marketing June 2007
Jefferson Community College, Associate, Business Administration June 2004
Skilled in Microsoft Word, Microsoft Excel and Microsoft PowerPoint.