Seriously. Every time I see a “friend” on social media post a general “Which Logo Do You Like Best?” I cringe. I get frustrated. I want to shout: “How do I know?” + I have no idea what the logo should stand for (because you didn’t let me know). + I have no idea who the #logo should appeal to (because you didn’t let me know). + I have no idea what context the logo will be used in (because you didn’t let me know). + I have no idea what the logo should make a customer feel (because you didn’t let me know). + I have no idea how the logo appears next to your competition and helps you to stand out (because you didn’t let me know). + I have no idea what the business wants to be known for and how you want it to be seen/perceived (because you didn’t let me know). And then I start to feel bad for the poster. I realize they are asking this because they probably don’t know the answer to those questions either. And if you don’t know the answers before designing a logo you have way bigger problems than your logo. Your entire #brandstrategy and business are going to have a hard time finding success. Sure there are the outliers and the exceptions, but more often than not these brands are doomed before they even start. Did you really want to know what logo I like best? :)