Marc Gutman - Level C - Brand Strategist

**I am proud to say I am a Level C - Certified Brand Strategist.** Last week I joined 40+ other amazing creative professionals in breaking new ground → the Level C, Level 2 Masterclass with the legendary @martyneumeier and brilliant @the_andy_starr . As was expected it was a week that demanded all my attention and stretched my thinking and skills. My group “chose” to address Harley Davidson #harleydavidson @harleydavidson as a case study brand - (for educational purposes only!) - for our class project. What I learned is that there is no bigger challenge than working on a brand that is so cemented in the mind. But we explored, experimented, debated, reset, and moved forward. We came up with a refreshed brand direction that we felt honored the past while allowing it to move into the future. We ended the week with a BIG project - I don’t want to ruin it for future students - that was so much fun. Unleahs your inner Rebel! Rebels do have more fun. @levelc_org @armstrongmkt @oldgrumpyt @socreativedesignstudio Looking forward to Level 3! Thank you to Marty, Andy, the Piglet Project Team , and my 40+ classmates from around the world. Can’t wait to see what’s next!Read less