I Don’t Believe In Formulas Blue

I Don’t Believe In Formulas There’s a lot of people out there selling formulas for brand and creativity. I’m not a fan. Advil is a formula. WD-40 is a formula. Coca-Cola is a formula. A formula is repeatable with a specific, exact, REPEATED outcome. Branding, writing, design… No matter how much we try… cannot be reduced to a formula. We work in FRAMEWORKS. And while a process and an approach they are not formulas. They do not give a precise answer. Frameworks help us uncover truths, identify problems, and get to a desired answer (in a round about way). But it’s never formulaic. I believe in frameworks not formulas. Let me know what you think about frameworks vs. formulas in the comments below.Read less