1. SABINA SANJEL
931 Ridgecrest Drive Carver, MN 55315 Ph: 952-905-9599 Email: sabinasanjel@gmail.com
Seeking a Position that Utilizes My Statistical Knowledge, SAS/SQL Programming and
Analytical Skills
Summary of Qualifications
 Master’s Degree in Statistics, 8+ years of experience in marketing data analytics
 Experience in SAS/SQL on both the UNIX and WINDOWS platforms
 Strong background in project management, clustering, trend analysis, predictive and inferential
statistics, programming and an excellent analytical skills
 Strong educational background in Statistics, Marketing and Operations Research
 Proficient experience in statistical modeling, time series modeling, forecasting and data
mining
 Proficient in Advance SAS programming techniques and optimizing SAS codes
 Highly trained, and adapt well to changes and pressure in the workplace
 Excellent written and oral communication skills
Technical Skills
 Proficient in SAS (BASE, STAT, GRAPH, SQL, MACRO) on both the UNIX and WINDOWS
 Proficient in SAS Enterprise Guide and Enterprise Miner
 Experienced with SQL in a Netezza environment
 Strong basis in modeling techniques: Time Series Analysis and Forecasting, Linear and Logistic
Regression, Cluster Analysis, ANOVA, Experimental Design, Linear Programming, Lifetime
Value Modeling, Stochastic Processes, Monte Carlo Markov Chain (MCMC) Methods
 Familiar with Big Data Platform environment, specifically Hadoop
 Other statistical software: R, S+, SPSS, Minitab
 Experienced with SFDC, the CRM software and Marketo, the Marketing Automation software
 Proficient in MS Excel, Access, PowerPoint
Work Experience
Associate Manager, Best Buy, Richfield, MN 04/2015- present
Responsibilities:
 Developing and delivering advanced statistical models including generalized linear models,
decision trees, cluster analysis, neural networks to support insights within the organization that
lead to fact-based decision making.
 Creating time series models and forecasting sales, revenue or customer counts etc. to assist in
making strategic decisions in marketing.
 Deployment, scoring, tracking, maintenance, publishing and model report on developed analytical
models.
 Analyze and report on data analytics findings and propose recommendations for changes.
 Customer profiling and customer segmentation to learn customer behavior and generate new
opportunities and help identify potential target markets.
Senior Analyst, Best Buy, Richfield, MN 09/2012- 03/2015
Responsibilities:
 Building product propensity and look alike models.
 Deployment, measurement and maintenance of models.
 Use statistical analysis and modeling to guide creative content and optimize communication
cadence.
 Perform campaign measurement activities.

2.  Identifying and targeting customer populations for direct marketing campaigns (email, mail, etc.).
 Conducting advanced customer marketing analysis that generates insights.
Statistician, Deluxe Corporation, Shoreview, MN 04/2011- 08/2012
Responsibilities:
 Conducting analytical modeling projects and marketing analysis.
 Compiling, analyzing and interpreting data. Presenting reports, charts, and tables based on
established statistical methods.
 Documenting SAS/SQL codes using standard coding conventions.
Senior Marketing/ Product Database Analyst, UnitedHealth Group, Minnetonka 11/2007–04/2011
Responsibilities:
 Gathering and analyzing data in SAS/SQL and preparing reports as per customer needs.
 Data cleaning, data merging from multiple files.
 Developing detailed reports of campaign results to help facilitate corporate decision-making.
 Evaluating impact and trend analysis in order to determine program effectiveness.
 Validating predictive models in support of direct marketing
campaigns.
 Analyzing pre and post test marketing campaign rollout to track and monitor performances.
 Automate standard marketing reports using advance SAS programming techniques.
Education
Master’s Degree in Statistics: McMaster University, Canada. Awarded: 10/ 2007
Bachelor’s Degree (Honors) in Statistics: University of Western Ontario, Canada. Awarded: 11/2005
Bachelor’s Degree in Business Administration: Tribhuvan University, Nepal. Awarded: 08/1998
Professional Trainings
 Advanced Predictive Modeling using SAS Enterprise Miner, Las Vegas, NV
 IBM Netezza Training, Best Buy, Richfield
 Big Data and Hadoop Training, Best Buy, Richfield
 Marketing Mix Modeling Training, Best Buy, Richfield
 Customer Segmentation, using SAS Enterprise Miner, SAS Institute, Minneapolis
 Analytics Putting all it to work, Las Vegas, NV
 Applied Analytics using SAS Enterprise Miner, Online
 Managing SAS Analytical Models Using SAS Model Manager Version, SAS Institute, MN
 SAS Macros Training, SAS Institute, Minneapolis
 SAS Programming training, SAS Institute, Minneapolis
 Training on Microsoft Excel, Soft Skills Courseware
 One day course on presenting data and information, Minneapolis
 Training on application of salesforce.com, Deluxe Corporation.
 Two days workshop on Categorical Data Analysis, San Diego, CA