This document provides a summary of A.Prathap Reddy's qualifications and experience. He has 4 years of experience in sales and marketing and a strong knowledge of SAP SD. Currently seeking a role utilizing his experience in marketing, sales management, business analysis, and configuration of SAP SD modules. His skills include marketing strategy, sales forecasting, customer relationship management, and customizing SAP SD processes like pricing, credit management, and order fulfillment.

1. Marketing Executive & SAP SD (Fresher)
A.Prathap Reddy.
Contact: +91-7411647475 Email: prathapmba.sap@gmail.com
Overview:
 Having 4 years of experience in Sales & Marketing.
 And having sound knowledge SAP SD Module.
 Good understanding of business process in industry.
 Ensuring a high quality solution for all the delivered objects to the client within the
schedule.
Professional Experience:
 Presently Working as Marketing Executive in LOTUS FARMS, From June 2013 to Dec-
2014.
 Worked as Sales Executive in Lotus Farms, from Aug – 2009 To Sep 2011.
Job Role and Responsibilities:
 Handling Dealers, Distribution Network channels & Territory sales team. And Handling
the sales team and collection team.
 Evaluating the Market Trends & setting of annual sales Budgets.
 Assist sales staff with development and dissemination of informational materials to new
& existing clients on value added services and products.
 Generating new business as well as increasing the business share from the existing
accounts.
 Evaluating the market and updating over the market changes in terms of product and
price.
 Analyze the market information such as competitors and identify & monitoring market
trends.
 Visit the retail shops for concentration on company Brand promotion.
 Regular contact with the loyal customers and update the new sales plans & sales
promotions.
 Follow up with customers for payment and queries related to products and service.
 Identify the target customers and developing strategies to communicate with them.

2.  Producing the reports, promote market feedback, presenting the findings and
suggestions to the senior managers.
Education:
 M B A with specialization in Marketing, from Sri Venkateshwar University in year 2013.
 B.S.C (M.P.C) from SDGS College, S. K University Anathapur, in the year 2009.
SAP – SD Skill Set:
 Functional consultant having sound knowledge in SAP SD Module.
 Involved in definition of Organizational Units for Sales and Distribution such as sales
areas and its components, assigning the components to the structure.
 Setting up master data, Sales areas, Customer and partner determination.
 Worked out on Different Sales Processes like Standard sales, Free Goods, Cash Sales,
Rush Orders & Return Sales.
 Export in Shipping Process, Effects of PGI, Delivery Document Types and Item
Categories for Deliveries with Determination.
 Customizing of Pricing in SD by defining Pricing Procedures and associated Condition
types, Access Sequences & Condition tables with Condition records.
 Configuration of Credit Management including Simple Credit Check, Static Credit Check
and Dynamic Credit Check.
 Worked with Output determination, Free Goods determination.
 Configuration of basic functions such as Pricing, Sales deals, Material Determination
and Incompletion procedures.
 Determining output types for Sales Orders, Deliveries and Billing documents.
 Created of Sales documents types, defined Item Categories and schedule line
categories.
 Set copy control requirements to various sales, deliveries and billing documents
 Customized and created new pricing procedures, Output Determination, Billing &
Account determination.
 Created billing documents like invoice based on delivery, credit and debit memos,
invoices based on sales orders, cancellation document based on billing documents

3.  Perform the Integration Testing which is a very important activity in the real time project to
check the integration of all the Modules & with interfaces.
 Have a good knowledge in third party sales and free goods determination.
Skills & Technologies:
 ERP : SAP ECC 6.0 Environment.
 Operating Systems : Windows (XP, VISTA, 98, XP3, 2000, 07)
 Desktop Applications : Microsoft Word, Excel, PowerPoint and outlook.(2003,
2007, 2010)
 Other Computer skills : Networking and Software installation.
Awards and Honors:
 28th
Andhra Battalion NCC candidate in 2006-2009.
 SV University Cricket team captain and also played for South India inter university
team in Mani-pal Karnataka in 2012-13.
 Participated in The National Seminar on Inspirational Leadership & Communication
2013.
 Had been awarded Best employee of the year 2010 in Lotus Farms.
Personal details:
Father’s Name : PRAKASH REDDY. K
Mother’s Name : PADMAWATHI. A
Nationality : Indian
Gender : Male
DOB : 20-07-1988
Languages known : English, Telugu, Kanada, and Manageable Hindi
Declaration:
I hereby declare that the above-mentioned information is correct up to my knowledge
and I bear the responsibility for the correctness of the above-mentioned particulars.

4. Place: Bangalore. PRATHAP REDDY.A