Skills Festival 2015 - keynote
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This document contains information from the MDskillsfest 2015 digital skills festival in Manchester, including agendas for morning and afternoon sessions, statistics on attendance from different colleges and universities, and results of a survey of digital businesses. Over 1400 people attended conference sessions, 1500 attended social and networking events, and businesses reported experiencing growing pains and difficulty filling positions for developers, sales, and designers. The document provides an overview of the events and insights into the digital industry in Manchester.
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Skills Festival 2015 - keynote
- 3. (“Exit”)
- 8. 001 __ 002 __ 003 __ 004 __ 005 __ 006 __ 007 __ 008 __ 009 __ 010 __ 011 __ 012 __ 013__ 014__ 015__ Morning Agenda 10:00 Ian Stewart, Mayor of Salford Welcome 10:15 Tony Foggett Setting the scene 10:50 Code Club Update 11:00 Coffee break 11:20 Don’t Redesign the Web, Redesign the World - Tom Cheesewright 12:00 T1 Conflict in the Curriculum T2 Developing the Ecosystem 12:45 - 13:40 Lunch break
- 9. 001 __ 002 __ 003 __ 004 __ 005 __ 006 __ 007 __ 008 __ 009 __ 010 __ 011 __ 012 __ 013__ 014__ 015__ Afternoon Agenda 13:40 Devo Manc and Global Success 14:30 Coffee break 14:50 T1 Are we equal yet? T2 What’s new? 15:40 Delivering the exceptional student experience of the future 16:20 Closing remarks
- 11. (“Business”) + (“Digital”) + (“Manchester”)
- 14. #MDskillsfest Where are they coming from? Manchester Metropolitan University 275 University of Salford 212 Eccles Sixth Form 144 Oldham College 62 University of Manchester 59 Trafford College 45 Liverpool John Moores University 44 University of Central Lancashire 33 University of Bolton 22 Edge Hill University 22 Chorlton High School 20 Other 17 Open University 13 Priestly College 12 Manchester College 10 Manchester Business School 6 Loreto college 5 Staffordshire University 4 Shillington College 4
- 16. #MDskillsfest
- 17. #MDskillsfest
- 18. 1400 Conference places 214 people Trained in 6 months 1500 + Social and networking Tickets 1526 CPD hrs 9800 CPD hrs The last 12 months in numbers
- 19. 001 __ 002 __ 003 __ 004 __ 005 __ 006 __ 007 __ 008 __ 009 __ 010 __ 011 __ 012 __ 013__ 014__ 015__ 001 __ 002 __ 003 __ 004 __ 005 __ 006 __ 007 __ 008 __ 009 __ 010 __ 011 __ 012 __ 013__ 014__ 015__ (“2015”)
- 20. 001 __ 002 __ 003 __ 004 __ 005 __ 006 __ 007 __ 008 __ 009 __ 010 __ 011 __ 012 __ 013__ 014__ 015__ 001 __ 002 __ 003 __ 004 __ 005 __ 006 __ 007 __ 008 __ 009 __ 010 __ 011 __ 012 __ 013__ 014__ 015__ What kind of businesses are we talking about?
- 21. #MDskills Web Design Content Marketing and Strategy Mobile User Experience and Usability Strategy and Planning Social Media & Online PR Search Marketing Web Analytics Conversion Rate Optimisation Online Advertising Customer Experience Other Digital Activities
- 22. “Digital and Creative Sector”
- 23. (“Digital is not a sector”)+ (“It’s an enabler”)+
- 24. Participation Information Communication Transaction Integration Revolution Time £££ Investment The curve of digital evolution
- 25. #MDskills Web Design Content Marketing and Strategy Mobile User Experience and Usability Strategy and Planning Social Media & Online PR Search Marketing Web Analytics Conversion Rate Optimisation Online Advertising Customer Experience Other Digital Activities
- 26. #MDskillsfest Number of employees Less than 5 5 - 10 11 - 25 26 - 50 51 - 100 More than 100
- 27. #MDskills Workforce split - Role 12.0 5.9 3.4 12.5 16.0 11.5 11.3 10.7 9.6 5.1 7.1 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0 Management Admin & Finance HR & Training Creative Development Project Management Client Service / Liaison Sales & Marketing Strategy User Experience IT & Infrastructure
- 29. #MDskills Growing up but still young 18 - 24 19% 25 - 30 28% 31 - 40 27% 41 - 50 14% Over 50 12%
- 30. #MDskills Experiencing growing pains Yes, 80.0% No, 20.0%
- 31. #MDskills Additional roles recruited Less than 5 5 - 10 11 - 25 26 - 50 51 - 100 More than 100
- 32. #MDskills Experiencing above average wage inflation Creative Development Project Management Client Service / Liaison Sales & Marketing Strategy User Experience IT & Infrastructure Less than 10% 20% 40% 60% 80% More than 80%
- 33. #MDskills Skill Sets Expected to Grow in Importance 52% 41% 36% 25% 30% 32% 30% 27% 25% 11% 30% Developers Designers Project Managers Social Media Digital Marketing Professional SEO / Analytics Mobile Business Development Account Management PR Sales 0% 10% 20% 30% 40% 50% 60%
- 34. #MDskills 3 most difficult roles to fill Developer Sales / Business Development Designer
- 35. #MDskills Drupal Magento Ruby on Rails PHP Python Java Script SQL C++
- 40. (“Home grown becomes viable”)
- 44. Creative UX Front End
- 46. (“What’s next?”)+ (“2015 for MD”)+
Editor's Notes
- Welcome to 2015 Skills Festival This event is all about building the connection between industry and education This yr we have expanded make it a 4 day festival to expand out of these rooms Summit - highlight, address and discuss the issues facing the sector - information exchange create insight into an ever moving picture Talent day – practical action to connect the two communities Experience day - practical hands on experience through live briefs and workshops – Barcleys, Mozilla, HyperIsland and the Rasberry pioneers are running events throughout the day for manchester schools, anything from app development, to the basics of social media or design Finally Open Studio - where member companies have agreed to open their digital businesses for the day across the City Centre
- A few thank yous first, We couldn’t have done this without the support of our sponsors Salford University, first time they have sponsored but we have seen a real increase in their involvement with our work this year. Second highest number of students attending tomorrow MCC for continued support and would be good to namecheck Angela. Hiive a careers portal and portfolio database for creative industries Open university who have been with us from the beginning. Avecto - Security software company, offices in America, Australia and Cheadle. Building a great team and offering high quality career opportunities. Delighted that they are committed to supporting the development of the sector in the NW and for their support in putting this event together. Particularly want to thank the universities and colleges for their support not only in being there but also in encouraging their students to get involved Thank Katie & Rachel
- Wifi: ILoveMCR pw "internet" go to splash screen and click go online
- So lets KO the conference part…
- 10:00 – 10:15 Ian Stewart, Mayor of Salford Welcome 10:15 – 10:50 Tony Foggett Setting the scene 10:50 – 11:00 Code Club Update 11:00 – 11:20 Coffee break 11:20 – 12:00 Don’t Redesign the Web, Redesign the World - Tom Cheesewright 12:00 – 12:45 Conflict in the Curriculum & Developing the Ecosystem 12:45 - 13:40 Lunch break
- Hopefully there wont be too many people in the room who are un familiar with MD
- But just in case - We are here for people interested in these things
- And for those people we focus on 3 areas The development of talent being probably the largest single thing that binds all our membership Talent provision & development Educational activities and events Highlighting best practice Building link between Education and industry Influencing educational delivery Creating awareness of jobs Market Intelligence Pooling Market Data Reporting on/sharing trends & Innovation Building growing a dataset of members Support and Business Growth Sector reputation & fame Tender brokerage & Supplier profiling Member networking
- If I may – before I get on to some of the results form this yrs skills survey and find myself evangelising, to lets face it the already converted if you are attending this conference – about the issues we face in relation to digital skills development. I just want to draw your attention to some of thinks that MD has done to help with the skills issues this industry faces Some stats on the festival Number of conf delegates: 200 Number of students over TD, Experience Day and Open Studio: Around 1100 Businesses involved: Over 80 including: exhibitors, sponsors, open studio businesses and experience day businesses. About 20 schools also bringing students who we don’t track Last yr 120 jobs on the table
- Engagement form right across the N.W. – there is a long tail cant fit on here of another 24 institutions demonstrating reach we are starting to have. Particularly want to name check MMU and Salford – but also recognise those UNIs from outside city John Moores, UCL Bolton But also recognize the huge showing from schools and colleges – Eccles 6 form 144 students registered, Oldham 62 and Chorton High!!! 20 Thought furthest was Durham until noticed Ekiti State University – which is apparently in Nigeria
- Last yr I announced a new partnership between Manchester Digital and Greater Manchester Chamber of commerce Apprentices It allowed us to continue to promote apprenticeships to the industry whilst at the same time working hard to improve the general offering especially around technical/developer apprenticeships Also was able to feedback to regional and national government on improving the infrastructure behind apprenticeships CPD Most importantly GM partnership gave us the opportunity to gather intelligence on the sectors CPD needs and launch our CPD service, this will not only directly help to address skills development but left us with an ongoing source of income to support the other work we do. Secured some funding from Skillset and The Landing that meant we were able to subsidise our already very good value training in various digital skill areas from project management, content marketing, UX research techniques
- One particular strand of activity which has really been successful is to work with some of the existing specialist user groups in the city and help them to put on much larger conferences & learning events. In the past 12 months, we’ve gotten involved with Mage Titans, Talk UX and UpFront Conference – adding to our existing relationships with NUX and DPM:UK. These events are a great way of supporting the industry and the community and the feedback so far has been fantastic.
- Broke records at the 2014 Big Chips – over 300 entries, the most ever and a completely sold out event with over 500 guests. The quality of the work was very strong this yr which makes me particularly smug as my agency won the grand priz
- Conferences - 1400 people in last year Training - 214 people in 6 months networking events (excluding social) 456 Social 551 people Big Chip - 500 people So CPD hours excl conference & networking 1526 hours including conferences and networking 9,800 hours
- Along with the survey that we carried out the new economy commissioned a ‘Sector Deep Dive’ skills report Search for New economy deep dive Where relevant I’m going combine some of their findings with our survey data
- Greater Manchester is an economic force to be reckoned with and the digital industries have played a large part in that success. Currently employing around 80k people and generating £3.0bn per annum In growth with a forecast of 10,500 new jobs by 2025 We have over 500 businesses within MD and our survey was filled out by aprox 100 0f them employing aprox 3000 – would love the resource to do more… Mix of sizes, so see young, entrepreneurial types, without infrastructure yet under pressure – because they are growing and need to find talent in a market that is in drought – probably a bit winey like me But also see growing influence of big established employers – the agency market is mature now – 15yrs we’ve been doing this Now add to this the stripy Others – Digital retailers, content producers, holiday .coms often with bigger digital footprints and teams than the majority of the agency's in the city. – come back to that 1st couple of changes in what everyone is doing Content Marketing and strategy – hardly featured last yr now something as big as web dev Mobile also as big Growth in optimisation services reflecting maturity in industry But coming back to the strippy guys - this is a major part of the story when talking about talent, and I’m going to introduce you to 4 words that I think have done more damage than any others
- Sorry for repeating myself for those that where here last yr but I need to get this message across It is very unhelpful to think of skills issues in these terms Digital is not really a sector, it is an enabler Essentially technology is permiating its way through out all businesses ‘digital’ is simply the term for the process of applying that technology, using it as an enabler, usually to add value or reduce waist ie making things easier, faster more fun Almost every business in the land is going through some form of digital evolution, for some it has had less effect. Others it has revolutionised them, others it has destroyed them.
- Sorry for repeating myself – please stop So the first thing I need to explain is that Digital is not really a sector, it is an enabler Essentially technology is permiating its way through out all businesses ‘digital’ is simply the term for the process of applying that technology, using it as an enabler, usually to add value or reduce waist ie making things easier, faster more fun Almost every business in the land is going through some form of digital evolution, for some it has had less effect. Others it has revolutionised them, others it has destroyed them.
- There is a fairly predictable way in which businesses have been effected by digital – think about your own schools or organisations Almost all organisations are going through this, driven by introduction of technology and change in the way their customers use it 1) The more embedded it is the more they invest in it – which is what is driving the skills requirment 2) It will also explain the breadth of opportunity of work– at one end traditional marketing and communication – the other large scale system and infrastructure investment 3) Will also explain why not a sector - those that are helping businesses to evolve and those evolved with big teams of people, 4) People and their roles are the best way for you to think about digital – because the same roles underpin the work that those companies are doing companies from all sorts of different sectors working in digital
- A mature ‘digital business’ like laterooms is as likely to undertake all of these activities as my business is
- A large percentage of our members are still small businesses ( 1-10 employees) but as the chart shows, more and more of our members are large businesses and this is growing year on year. Less than 5 34.1% 5 - 10 8.5% 11 - 25 18.3% 26 - 50 13.4% 51 - 100 4.9% More than 100 20.7%
- If you take this down to developer and probably production roles you get a very old fashioned view
- N
- Business growth is down slightly on 2014 – 83% said yes in 2014, compared with 80% this year.
- Underlying story here is movement
- Last yr reported seeing average of 15% inflation on some roles like developer This yr can see extent of that – over 40% of business in the survey reported an increase of over 20% on developer salaries There also appear to be a spike in high end creative rates Creative 5.38 Development 14.86 Project Management 5.30 Client Service / Liaison 7.14 Sales & Marketing 7.22 IT & Infrastructure 1.38
- Emphasis still on developers but for reasons I’ll explain later there is a huge shift going on in the importance of the designer and the skills that we need them to have
- If yes, then what are those roles? HR Director and 2 x HR Assistants HR Dept HR/Office Manager HR Team Management Internal Recruiter If no, who looks after it? Part of management team's responsibility Informal, word of mouth No dedicated person, dealt with by Creative Director/Technical Director as needed. The Managing Director We encourage all team members to help We are all encouraged to actively advertise positions for talent and be pro-active when it comes to internal recruitment Office Manager is responsible for talent acquisition, with help from the Brand Manager This is done by the respective team managers Head of each department
- The vast majority found that developers were the most difficult roles to fill – unsurprising data and reflects what we say in 2014. However, this has dropped from 61% in 2014 to 50% in 2015. Sales and BD was the next hardest role to fill (38%) followed by Designer at (30%). This list featured PMs and Search execs last yr Other roles such as: Project Manager Technical Support PPC Executive / Manager Directors Social Media Executive / Manager Account Executive / Manager Marketing / PR Were all featured but received less than 20%.
- Of the 50% that said “Developer” was the most difficult role to fill, 59% specified PHP Developer (down from 77% last year) and 51.9% said Java Script. Drupal 22.2% Magento 40.7% Ruby on Rails 7.4% PHP 59.3% Python 7.4% Java Script 51.9% SQL 37.0% C++ 14.8%
- These are a mix of things I’ve observed in the industry through MD or within my own agency – so my own opinion and not fact…
- Manufacturing in the north of England is perceived by many as a sector that long ago disappeared with the last century’s post-industrial decline
- the start up community seems to getting somewhere and there are lots of bright young people starting up businesses. Tech Enterprise Report We are seeing companies like Fatsoma and Hiring Hub making plans to double in size. Investment is looking up too with the arrival of a couple of new investment/accelerator types. Ignite 100 have joined Manchester Digital and also Up Accelerator over at MCUK are about to announce their first cohort of startups. We have seen more deals being done in digital in Manchester than we ever have done before. Might be worth mentioning AO.com and BooHoo IPO adventures. Formisimo and Beatroot are good examples of early stage successful start-ups too. Manchesters digital scene has for a while has been dominated by agency ‘digital and creative’ businesses, feels we now seeing the groundswell of Tech startups – certainly a picture the city would be pleased with, but one that may have some dramatic impact on talent availably – as speed to market becomes the priority and supply of talent becomes the limiter
- This is almost in direct conflict with another trend I witness of larger organisations are moving their production aspects of what they do to the north, to take advantage of cheaper costs, salaries and availability of talent. All of this is placing greater pressure on an talent pool not in line with demand
- Constant growth in numbers and movement levels with the workforce is forcing us to take a longer term view, sounds naive but this industry has typically not invested like this because of cost of onboarding. Viable apprenticeship schemes such as our 4 FE devs from HyperIsland are making us look at cost of recruitment and freelance vs having additional capability to fill internally
- Combination of wage inflation, Freelance costs and pressure on costs Added to viabily of being able to build teams offshore. I know of some local businesses such as 3T who have made strategic decsion to offshore all of their dev Expect to see more of this – growth in Business analysts and higher end devs teams leadign off shore production
- Constant growth in numbers and movement levels with the workforce is forcing us to take a longer term view, sounds naive but this industry has typically not invested like this because of cost of onboarding. Viable apprenticeship schemes such as our 4 FE devs from HyperIsland are making us look at cost of recruitment and freelance vs having additional capability to fill internally
- Rise of mobile and proliferation of touch based devises has fundamentally changed the production process, you may have heard of a term ‘Mobile first’ this refers to reversal of the design process where by we start with the smallest screen first and then enhance – huge news for a creative used to designing sumptuous This process used to be linear and although creative did need to have understanding of other discipline roles were seperate
- This is now an iterative process It requires a reskilling of our creatives and a new template for the role in the industry will soon be embedded in the production process and therefore have to know some aspects of Front end Development as well as User Experience Something that I suspect our educational institutions will find difficult to adapt to as they tend to
- And finally what can you expect to see from us in 2015 Use opportunities such as devolution to lobby government about what industry actually need and work with them to shape the digital skills agenda in the region Time that we got some proper support from regional government so we can expand our work and really build the pipeline We will continue developing our CPD offer We would like to do a lot more work with schools and FE to encourage them to consider digital as a career, advice guidance on our industry is still pretty woeful More around championing the women into tech agenda, holding a joint event with Shesaysmcr and TalkUX which has a focus on supporting and promoting women in UX.
- And finally what can you expect to see from us in 2015 Use opportunities such as devolution to lobby government about what industry actually need and work with them to shape the digital skills agenda in the region Time that we got some proper support from regional government so we can expand our work and really build the pipeline We will continue developing our CPD offer We would like to do a lot more work with schools and FE to encourage them to consider digital as a career, advice guidance on our industry is still pretty woeful More around championing the women into tech agenda, holding a joint event with Shesaysmcr and TalkUX which has a focus on supporting and promoting women in UX.