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‣ wifi - Digital Skills 2016
‣ password: festival
‣ #MDSkillsFest
Sir Richard Leese
Leader, Manchester City Council
Graham Benson
Chair, Manchester Digital
Time Session
1020 - 1055
Graham Benson - Setting the scene: Findings
from the Digital Skills Audit
1055 - 1110 Life Skills...
Time Session
1335 - 1420 In Danger of Overheating?
1420 - 1440 COFFEE
1440 - 1520
Stream One - Footing the Bill 

Stream T...
It’s a great time to be both
Manchester, and Digital.
(“Digital Skills”)+(“Audit”)>
(“What kind of businesses”)+
(“ are we talking about?”)>
Digital agency
Consultancy/Freelance
Software development
Ecommerce
Marketing agency
PR
Design agency
Content production
I...
Less than 5
5 - 10
11 - 25
26 - 50
51 - 100
More than 100 25%
10%
12%
20%
8%
25%
How many people do you
currently employ?
84%Reported growth in
the last 12 months
How many additional roles have
people recruit in the last 12 months
1-4 5 - 10 11 - 25 26 - 50 51 - 100 >100
5%5%5%
9%
39%...
The most significant functions in
an average digital business
UX
4%Strategy
6%
Sales & Marketing
10%
Project Management
8%...
60% 40%
Gender split
70% 30%
Technical roles split by gender
18 - 24 25 - 30 31 - 40 41 - 50 Over 50
5%
22%
30%
28%
15%
Workforce split by age
(“Talent”)&
(“ Skills”)>
Peer recommendation
Internal recommendation
Advertising regionally
Most effective
CV database searching
Recruitment agenci...
Developer
65%
Sales and Business Development
22%
Project Manager
13%
The Three most difficult roles to fill
PHP
Javascript
Angular JS
C#
Java
Magento
C++
Drupal
jQuery
SQL
Other 10%
13%
13%
13%
13%
17%
17%
20%
20%
40%
57%
The tech...
Developer
Account Management
Business Development
Digital Marketing
Data Analyst
Project Manager
User Experience
Business ...
(“Retaining”)+
(“ Employees”)>
44%Have inflated salaries
to remain competitive
The roles with the biggest pay rises
Developers
+20%
Infrastructure
+20%
UX
+40%
Average Developer Salary
Junior Developer
£20,960
(£14k - £35k)
Mid Developer
£27,220
(£20k - £45k)
Senior Developer
£39,1...
Career development / training
Flexible Hours / flexitime
Flexible location e.g. remote working
Social benefits (birthdays of...
(“Outsourcing”)&
(“ Contracting”)>
38%
Use contract workers
and outsource some
development locally
Project Management
4%
Sales & Marketing
5%
Data / Insight analysts
7%
User Experience
9%
Business Support Services e.g. Fi...
26%
Either outsourced work
outside of the EU or
hired non EU workers
37%
Turned away away work as
a result of being unable to
find the right talent.
20%
YOY
(“Graduates”)+
(“Apprentices”)>
80% recruit graduates
69% have a graduate scheme
0 - 25%
26 - 50%
51 - 75%
75% - 100%
% of companies recruiting regional talent
18
11
27
44
Entry level talent recruited fr...
University of Manchester
Manchester Metropolitan University
University of Salford
Lancaster University
University of Liver...
Development
Infrastructure
Sales & Marketing
Data Analysts
Business Support Services
Client Service
Creative
Project Manag...
Most work-ready students
22%
Most relevant course
28%
Quality of talent
50%
17.8% of respondents use universities
outside ...
47%Have taken on
an apprentice
81%Met the employers
expectations
Quality of apprentice wasn't good enough
67%
Quality of training provision wasn't good enough
33%
Reasons for apprentice n...
(“in short”)+(“
‣ The good news is that our businesses are still growing. The bad
news is that unless we can solve the skills gap more wor...
(“Here’s what”)+
(“ we think”)>
‣ It is all about developing the pipeline and getting it right with education from
the start. We need to inspire students,...
(“What MD”)
+(“ are
doing”)>
‣ MD is uniquely placed to join up the dots and be the bridge between
education and industry. One four main areas of focus...
Any questions?
#MDSkills Fest
Manchester Digital - Skills Audit 2016 Results
Manchester Digital - Skills Audit 2016 Results
Manchester Digital - Skills Audit 2016 Results
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Manchester Digital - Skills Audit 2016 Results

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Findings from over 100 digital businesses in the North West of England

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Manchester Digital - Skills Audit 2016 Results

  1. 1. ‣ wifi - Digital Skills 2016 ‣ password: festival ‣ #MDSkillsFest
  2. 2. Sir Richard Leese Leader, Manchester City Council
  3. 3. Graham Benson Chair, Manchester Digital
  4. 4. Time Session 1020 - 1055 Graham Benson - Setting the scene: Findings from the Digital Skills Audit 1055 - 1110 Life Skills vs Digital Skills 1110 - 1130 COFFEE 1130 - 1150 Code Club Update 1150 - 1235 Stream One - Scaling Up and Staying the Same 
 Stream Two - Beyond the Curriculum 1235 - 1335 LUNCH AND NETWORKING
  5. 5. Time Session 1335 - 1420 In Danger of Overheating? 1420 - 1440 COFFEE 1440 - 1520 Stream One - Footing the Bill 
 Stream Two - Mind the Gap 1520 - 1550 Gareth Boldsworth - Nurturing our Creativity 1550 - 1600 Katie Gallagher - Closing remarks 1600 - 1800 Drinks Reception
  6. 6. It’s a great time to be both Manchester, and Digital.
  7. 7. (“Digital Skills”)+(“Audit”)>
  8. 8. (“What kind of businesses”)+ (“ are we talking about?”)>
  9. 9. Digital agency Consultancy/Freelance Software development Ecommerce Marketing agency PR Design agency Content production Infrastructure Technology provider Product development Corporate with digital function Media planning & buying Hosting Public sector Telecoms 1% 1% 2% 3% 3% 4% 4% 4% 4% 5% 6% 6% 6% 15% 18% 19% What type of business are you?
  10. 10. Less than 5 5 - 10 11 - 25 26 - 50 51 - 100 More than 100 25% 10% 12% 20% 8% 25% How many people do you currently employ?
  11. 11. 84%Reported growth in the last 12 months
  12. 12. How many additional roles have people recruit in the last 12 months 1-4 5 - 10 11 - 25 26 - 50 51 - 100 >100 5%5%5% 9% 39%39%
  13. 13. The most significant functions in an average digital business UX 4%Strategy 6% Sales & Marketing 10% Project Management 8% Infrastructure 5% Development 25% Data analysts 6% Creative 12% Client Service 15% Business Support 9%
  14. 14. 60% 40% Gender split
  15. 15. 70% 30% Technical roles split by gender
  16. 16. 18 - 24 25 - 30 31 - 40 41 - 50 Over 50 5% 22% 30% 28% 15% Workforce split by age
  17. 17. (“Talent”)& (“ Skills”)>
  18. 18. Peer recommendation Internal recommendation Advertising regionally Most effective CV database searching Recruitment agencies Advertising nationally Least effective How do you source new talent?
  19. 19. Developer 65% Sales and Business Development 22% Project Manager 13% The Three most difficult roles to fill
  20. 20. PHP Javascript Angular JS C# Java Magento C++ Drupal jQuery SQL Other 10% 13% 13% 13% 13% 17% 17% 20% 20% 40% 57% The tech we’re using
  21. 21. Developer Account Management Business Development Digital Marketing Data Analyst Project Manager User Experience Business Analyst Testers / QA Social Media Systems architect SEO Business Support 3% 4% 4% 5% 7% 7% 9% 9% 9% 9% 10% 10% 14% Which skill sets will grow in importance?
  22. 22. (“Retaining”)+ (“ Employees”)>
  23. 23. 44%Have inflated salaries to remain competitive
  24. 24. The roles with the biggest pay rises Developers +20% Infrastructure +20% UX +40%
  25. 25. Average Developer Salary Junior Developer £20,960 (£14k - £35k) Mid Developer £27,220 (£20k - £45k) Senior Developer £39,160 (£25k - £80k)
  26. 26. Career development / training Flexible Hours / flexitime Flexible location e.g. remote working Social benefits (birthdays off, Friday drinks etc) Pensions Cycle to work scheme Free breakfasts / snacks / drinks Bonus structure Games (pool table, Xbox etc) Nursery Schemes / Childcare vouchers Tech (phones, laptops, iPads) Commission Health care Gym membership Travel allowance More money Relocation Support 4 4 5 5 9 9 12 12 12 14 16 19 20 23 25 28 34 What additional benefits are offered to attract and retain your staff
  27. 27. (“Outsourcing”)& (“ Contracting”)>
  28. 28. 38% Use contract workers and outsource some development locally
  29. 29. Project Management 4% Sales & Marketing 5% Data / Insight analysts 7% User Experience 9% Business Support Services e.g. Finance, HR 9% IT & Infrastructure 14% Creative 14% Development 38% Which roles have you had to use contract workers for?
  30. 30. 26% Either outsourced work outside of the EU or hired non EU workers
  31. 31. 37% Turned away away work as a result of being unable to find the right talent. 20% YOY
  32. 32. (“Graduates”)+ (“Apprentices”)>
  33. 33. 80% recruit graduates 69% have a graduate scheme
  34. 34. 0 - 25% 26 - 50% 51 - 75% 75% - 100% % of companies recruiting regional talent 18 11 27 44 Entry level talent recruited from local educational institutions
  35. 35. University of Manchester Manchester Metropolitan University University of Salford Lancaster University University of Liverpool UCLAN Liverpool John Moores University Other North West Universities 4 4 8 8 10 15 23 28 Which local university are you most likely to recruit talent from?
  36. 36. Development Infrastructure Sales & Marketing Data Analysts Business Support Services Client Service Creative Project Management UX 4% 4% 4% 4% 4% 8% 13% 13% 46% Which roles do you find hardest to fill from local universities or colleges?
  37. 37. Most work-ready students 22% Most relevant course 28% Quality of talent 50% 17.8% of respondents use universities outside of the North West, why?
  38. 38. 47%Have taken on an apprentice
  39. 39. 81%Met the employers expectations
  40. 40. Quality of apprentice wasn't good enough 67% Quality of training provision wasn't good enough 33% Reasons for apprentice not meeting expectations
  41. 41. (“in short”)+(“
  42. 42. ‣ The good news is that our businesses are still growing. The bad news is that unless we can solve the skills gap more work will be outsourced to other countries where the problem is not yet as acute. ‣ Wage inflation continues to be an issue and freelance and contract day rates continue to rise. This has the danger of making us less competitive than other cities longer term. ‣ Getting more women into tech holds the key to solving part of the shortage, there have been lots of schemes put in place to try and address this but there needs to be a cohesive step change across all of industry and education. ‣ We are lucky to have so many great universities so nearby but we as an industry need to work more closely with them to make sure that they are putting on the right courses AND that their students are work ready.
  43. 43. (“Here’s what”)+ (“ we think”)>
  44. 44. ‣ It is all about developing the pipeline and getting it right with education from the start. We need to inspire students, (both male and female) to take up careers in digital and tech by providing them with industry standard advice, guidance and experience. ‣ We need to build strong networks with education, help with course design and provision and help to ensure students in the North West are work ready (placements, challenges etc.) ‣ We need to shout about our region and make sure people from outside the North West know what great job opportunities are here and what a great lifestyle they can have. We particularly need to focus on attracting mid & senior level talent. ‣ We need employers to work together to come up with solutions for keeping talent in the region. ‣ Whilst competition in the labour market can be healthy we need to make sure that our smaller companies can also attract the skills and talent they need to grow their businesses.
  45. 45. (“What MD”) +(“ are doing”)>
  46. 46. ‣ MD is uniquely placed to join up the dots and be the bridge between education and industry. One four main areas of focus for the last 3 years has been skills and will continue to be for the foreseeable future. ‣ Our employer’s forum has been restructured and will tackle the issues flagged in this skills audit, market and salary benchmarking and will continue to build our links with education. ‣ Working with the Manchester Growth Company to look at how we can deliver industry standard careers advice to school and college students and begin to broaden the pipeline of talent into the industry. ‣ Mentoring scheme to help staff at all levels develop their skills and progress their careers. We hope this will aid the retention of mid-senior level staff in the region. ‣ More events to engage students throughout the year and make them feel connect to the region and our industry.
  47. 47. Any questions?
  48. 48. #MDSkills Fest

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