K^2 London: Creating a Culture of Innovation - Yoav Izhar-Prato

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K^2 London presentation from Kenshoo CEO Yoav Izhar-Prato on Kenshoo's culture of innovation presented on April 2nd, 2014.

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K^2 London: Creating a Culture of Innovation - Yoav Izhar-Prato

  1. 1. #K2innovation Creating a Culture of Innovation: Yoav Izhar-Prato
  2. 2. #K2innovation Name This British Inventor
  3. 3. #K2innovation Innovation is Everywhere and in Everyone
  4. 4. #K2innovation Kenshoo Innovation Timeline 2006 Kenshoo SearchTM 104% Conversions “superior results” 2010 Kenshoo SocialTM Net Promoter 10% “unlock the full value” 2009 RealTime CampaignsTM Revenue 34% “reduce time considerably” 2009 Kenshoo LocalTM CPL 67% “exceeded all expectations” 2010 Call Conversion OptimizationTM Leads 70% “comprehensive view”
  5. 5. #K2innovation Kenshoo Innovation Timeline 2011 Kenshoo EditorTM Tasks 5-15 min “really convenient”2012 Kenshoo Portfolio OptimizerTM Profit 87% “more dynamic optimization” 2012 Product Listing Ads Management ROI 85% “ahead of the curve” 2013 Page Place Syndication 100s of Local Networks “improve efficiences”
  6. 6. #K2innovation Innovation2013 Kenshoo SmartPathTM Revenue 28% “break-through the question of attribution” 2014+ Kenshoo Halogen TechnologyTM Spend 36%, Revenue 53% “early Christmas gift” 2013 Demand-Driven CampaignsTM ROI 80% “scale our investment”
  7. 7. #K2innovation 2014 What’s Next?
  8. 8. © 2014 Kenshoo, Inc. Confidential and Proprietary Information Yesterday’s Announcement…
  9. 9. Info: www.Kenshoo.com/K-shoes Purchase: www.AliveShoes.com/K-shoes
  10. 10. © 2014 Kenshoo, Inc. Confidential and Proprietary Information Kenshoo Anywhere Demo
  11. 11. #K2innovation Inspiration!

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