A brief Social Media Marketing Plan for The Sparks Foundation, Singapore.

1. The Sparks Foundation
By Manav Abichandani, Digital Marketing Intern
November 2020 Batch

2. Marketing Plan

3. Strong Social
Media Presence
● Since Social Media Marketing has
gained a lot of importance over the
years it is important to join on all
platforms and have a robust presence.
● Innovative and informative content on
each social media platform
● Newsletters about various programs
at TSF
● Live Instagram and Facebook
shows/speeches given by ex-interns or
other students

4. Email Marketing
&
Diversification of
Programs
TSF can leverage on Email
Marketing and its Newsletters
about its workshops, student &
corporate programs, etc by using
HubSpot tools for Email
Marketing which are considered
effective to reach a vast audience
and thereby introduce more
student programs as the EdTech
Market is expected to reach a
billion dollars soon.

5. Influencer
Marketing
● Researching and identifying various
Instagram/Linkedin/Facebook
Influencers
● Influencers have a massive reach
● Collaborating with reputable NGOs to
enable healthy promotion of TSF
Programs & Workshops

6. Search Engine
Optimisation
● Using Grammarly for creating
insightful content
● Optimizing website and other program
links with the use of Google Analytics
● Using the relevant keywords and
conducting keyword analysis

7. Search Engine
Marketing
● Leveraging mainly on Twitter,
Instagram and Facebook due to its
increasing user base.
● Analysing user engagement at
different time intervals.
● Creating Facebook Sponsored Ads,
Instagram sponsored Ads and
Youtube Ads.
● Advertising on Third Party
Applications

8. Gracias!