I am Daibi Moitra and I am completing My Integrated MSc. from BIT Mesra. Currently completing my Digital Marketing Internship from The Sparks Foundation. I am sharing a Power point Presentation on the Digital Marketing/Social Media Marketing of different Functions of The Sparks Foundation.

1. Powerpoint Presentation on
The Sparks Foundation
By Daibi Moitra ( Digital Marketing internship)

3. It is an Educational Administration Program and non-profitable organization which helps
students from all background to learn and connect with diverse people from all across the
globe. This foundation helps the professionals and college-going students to prepare to face
the real-life challenges confidently. With Singapore as the main location and India as the sub-
location, they connect students of all financial backgrounds with experts.
The goal of The Sparks Foundation is to uplift the career of the students through a range of
programs conducted by TSF. We live in a world where money holds the maximum value, TSF
aspires to remove this barrier for the students with the first program that they have
successfully put into is their Graduate Rotational Internship Program, or GRIP in which they
ensure that money is not a setback for any students. They envision a world of enabled and
connected little minds, building the future. In addition , they aim to inspire students, help them
innovate and let them integrate to build the next generation of humankind. They help the
students to integrate and help each other, learn from each other, and do well together.
THE SPARKS FOUNDATION

4. Our Vision Statement:
A world of enabled and connected little minds, building future.
Our Mission Statement:
To inspire students, help them innovate and let them integrate to build the next generation
humankind. Inspire: To inspire, motivate and encourage students to learn, create and help build
a better society. Innovate: To teach new ways of thinking, to innovate and solve the problems on
their own. Integrate: To let the students integrate, and help each other, learn from each other
and do well together.

5. OBJECTIVE:
The main goal of TSF is to collaborate, and help students through their programs to inspire and
integrate them, using innovative ways. This can be accomplished when TSF connects students
all over the world and help them grow in their respective fields. Therefore, social media takes the
responsibility to influence and is an important virtual space where the platform is not only used
for social networking but is also a great way of digitally advertising your brand and your products.

6. Digital marketing is the component of marketing that uses the Internet and
online based digital technologies such as desktop computers, mobile phones
and other digital media and platforms to promote products and services. It can
take several arrangements, including internet video, advertising, and social
networking. And since this pandemic(COVID-19) has hit the world in the worst
possible way, Digital Marketing will be considered more than ever over
Traditional marketing.

7. Components of digital marketing for THE SPARKS FOUNDATION:
1.Email marketing-
Email is a direct marketing method that involves sending promotional messages to a
segmented group of prospects or customers. Email marketing continues to be an effective
approach for sending personalized messages that target customers’ needs and interests.
2. Content Marketing-
Content marketing is an important strategy for attracting potential customers. Publishing a
regular cadence of high-quality, relevant content online will help establish thought leadership. It
can educate target customers about the problems your product can help them resolve, as well
as boost SEO rankings.

8. 3.Search engine optimization-
Search engine optimization (SEO) focuses on improving organic traffic to your website. SEO
activities encompass technical and creative tactics to improve rankings and increase awareness
in search engines. The most widely used search engines include Google, Bing, and Yahoo.
4.Social media marketing-
Social media marketing is a key component of digital marketing. Platforms such as Facebook,
Twitter, Pinterest, Instagram, Tumblr, LinkedIn, and even YouTube provide digital marketing
managers with paid opportunities to reach and interact with potential customers.

9. 6.Vedio-blogging:
Vlogs refer to video blogging or video logging. It’s basically a blog in a video format. Your
audience can see a face and hear a voice to your ads, and that is a good thing. It gives the ad
more credibility and more reliability since you know who is talking and you know how the
message was said.
5.Blogging:
Blog marketing is any process that publicizes or advertises a website, business, brand or
service via the medium of blogs. This includes, but is not limited to marketing via ads placed
on blogs, recommendations and reviews by the blogger, promotion via entries on third party
blogs and cross-syndication of information across multiple blogs.

10. Important Social Media Marketing Metrics to track for The Sparks
Foundation:
1.Measuring the right social media metrics:
Every social media platform has its own native analytics for you to dive into. For Facebook,
you’ll find them in the Insights tab. In Twitter, you navigate to Twitter Analytics. In Instagram
and Pinterest, you’ll need business accounts before you’ll be able to see your data.
2.Engagement- Likes, comments, shares and clicks:
Engagement is a big umbrella category to track. The engagement rate is a metric often used to
track how actively involved with your content your audience is and how effective your brand
campaigns are.

11. 3.Awareness- Impressions & reach:
Frequently used but often confused, impressions and reach are each an important metric to
track, especially if your goals for social are focused around brand awareness and perception.
4.Share of voice- Volume and sentiment:
Share of voice is a metric often used in public relations, or as part of a competitive analysis or
paid advertising campaign. It indicates how much of the online sphere your brand is taking
part in. For example, if you’re a florist in Toronto, it would look like how many people are
talking about your brand online as compared to your competitors.

12. .
Summary:
Digital marketing is a perfect way to interact if the primary goal is to reach vast numbers of
people. Marketing in social media has revolutionized marketing behavior. There are various
social media channels. They’re cost-effective on Facebook, Twitter, Whatsapp , Skype,
Google+, Blogs, Vlogs, Quora, Instagram, YouTube, Pinterest, Tumblr,etc. The above plan
can be executed to expand the reach of The Sparks Foundation along with creating
awareness among students about our internship and leadership programs. If TSF follows the
above mentioned methods to drive engagement and social media strategies then we can
definitely see great results. We should also take care of the above metrics to track our efforts
and the effectiveness of the social media marketing strategies and improve on the areas
based on the assessment

13. .
Thank You
By Daibi Moitra