The Spark foundation aims to connect students of all financial backgrounds with experts. To inspire students, help them innovate, and let them integrate to build the next generation of humankind. The goal of this presentation is to increase the social media presence of The Spark Foundation.

1. Marketing Plan for Sparks
Foundation
Submitted by:
Rashi

2. Overview of Sparks
foundation page
● 19 posts
● 326 followers & 17 following
● Last post on 30th April, 2019
Objective of the
Marketing Plan
● Increase followers
● Increase social media
presence

3. Instagram is widely used by
millenials more than any news
app.
It becomes imperative to have a
good presence on Instagram so
that The Spark foundation can
have more reach.
Detailed Plan
1. Asking all the interns to mandatory follow
the Instagram page and to get 10 followers
per person.
2. Asking interns to put stories of The Spark
foundation encouraging their fellow
followers to follow the page.
3. The marketing interns can create
meaningful posts of Spark foundation.
4. Organizing a weekly series with a specific
theme; for instance, Sunday motivation,
Wednesday ideas (new ventures) etc.
5. Using relevant hashtags on each post.

4. How will it cover
the programmes?
The five programmes offered by The Spark foundation
will be covered in this plan:
● Creating highlights for each programme on
Instagram along with weekly series.
● Sharing all the relevant information on the
highlights so that interns/target users can
directly review all the information.
● Interns can share about resume writing and
career choices on their social media platform.
Students worry about both the things in great
amount.

5. Additionally, we can use paid
marketing; Instagram marketing
through facebook ads manager.
To further expand the reach,
targeting audience through
various targeting options like
demographics- age, location,
interest and skills and many more
offered by Facebook ads manager.
Thank you!!
Designing campaigns for different programs,
creating ads for each specific programmes and
then targeting narrowly.
Narrow targeting will allow us to reach the
potential students who are likely to benefit from
such programmes.
Running it for a while maybe a month and then
using analytics to see the results. If it proves to
be beneficial then using it for more time.