2. 2012-2013 Goals
● Increase awareness of Texas parents with
parents of prospective students
● Maximize the number of freshman parent
members
● Enhance and grow member benefits
● Develop clear and effective messages for
member and campus audiences
Overall: Provide information, guidance and
resources to all UT parents
3. Target Freshman Seniors
4-year Memberships
Who?
● Freshman Parents
Why?
● 44% of responses were freshman parents
● 4-year memberships account for 64% of total
memberships
● Newsletter is very popular: 1.74 on the Likert scale
● Freshman parents rated newsletters the highest out
of Sophomore, Junior, Senior Parents
● Hotels + Discounts also popular (only available via
4-year membership)
4. Recommendations from Survey Data
● Online registration
● Provide improved categorization of benefits
(dining/travel/entertainment/finance&insurance)
● Customizable workshops
■ One or two leaders will be assigned to each
workshop to help create post-orientation
correspondence
■ Workshop info and leaders’ contact info should
be accessible online
● Comparison table of the 1-year/4-year membership
benefits to emphasize the better value of the 4-year
membership
5. Recommendations from Secondary
Research
● Setup Facebook/Twitter accounts to
replace eForum
● Integrate Website with Facebook through
Facebook Apps
● Leverage Facebook Events
6. Creative / Media Plan
One-year Plan
● Online
○ UTPA Website
○ Newsletter
● Social media
○ Facebook
○ Twitter
● Event
○ iPad signups at Mooov-in, Family Orientation,
Family Weekend with Square for mobile
payments
7. Creative / Media Plan
Three-year Plan
● Online
○ Expand UTPA Website
○ Banner Ads
● Social media
○ LinkedIn
○ YouTube
● Event
○ Local events around the country
8.
9. Add profile photos of
new FB ‘Likes’ to
each newsletter to
share community
growth and to
encourage lateral
communication
within the UTPA
community
