New Media Case File Podcasting

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Mairin

This slideshow is about podcasting and answers different questions pertaining to podcasting.

Technology Business

What is New Media? ,[object Object],[object Object]

What is Podcasting? ,[object Object],[object Object],[object Object],[object Object]

Which technology is used to enable podcasting? ,[object Object],[object Object],[object Object]

Who controls Podcasting? ,[object Object],[object Object],[object Object]

What media and information channels will be affected by podcasting? ,[object Object],[object Object],[object Object]

Who should want to control these new media channels? ,[object Object]

How far should freedom of speech be allowed to go? ,[object Object],[object Object],[object Object]

To what extent is the validity of a source of information dependent on our ability to identify the author? ,[object Object],[object Object],[object Object]

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This is part 2 of multi-part series of frameworks, practical tools, skills and examples of tools to help marketing teams (and organizations) adopt in the digital world. There are plenty of other approaches and some are more 360 customer relationship – we took these approaches as they fit most organizations and cultures we work with or where they are in the adoption curve and are stepping stones towards that 360 degree approach. We focused on the digital funnel for use in marketing, customer journey and persona profile mapping. This is part 2 the basic frameworks for a digital (any/all) marketing core competency and team – the focus on being customer centric and taking an outside-in view of the market.

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