This presentation talks about PODCASTING as an emerging field of venturing. Creating own podcasts provide a platform to amateur musicians to showcase their talent.
Harness the Power of Podcasts: The 2019 Podcast Buying Guidecabana
Written with all kinds of brands in mind, the 2019 guide for podcast advertisers features case studies, Q&A with an ad ops expert, and insights into dynamic ad insertion.
"Netflix of Radio” delivers audio content on demand. A collection of signs and cases relating to audio content and how it is evolving with changing consumer behaviors and technologies.
Find out how podcasts can help you improve your brand ties. Learn how this effective media may engage your audience in a way that has never been possible by reading this presentation.
Full blog here - https://digitalmarketingphilippines.com/foster-brand-connections-with-podcasts/
Httpool Digital Audio Advertising Report 2021Social Samosa
Httpool announces the launch of the ‘Tune into ‘Digital Audio’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
This presentation talks about PODCASTING as an emerging field of venturing. Creating own podcasts provide a platform to amateur musicians to showcase their talent.
Harness the Power of Podcasts: The 2019 Podcast Buying Guidecabana
Written with all kinds of brands in mind, the 2019 guide for podcast advertisers features case studies, Q&A with an ad ops expert, and insights into dynamic ad insertion.
"Netflix of Radio” delivers audio content on demand. A collection of signs and cases relating to audio content and how it is evolving with changing consumer behaviors and technologies.
Find out how podcasts can help you improve your brand ties. Learn how this effective media may engage your audience in a way that has never been possible by reading this presentation.
Full blog here - https://digitalmarketingphilippines.com/foster-brand-connections-with-podcasts/
Httpool Digital Audio Advertising Report 2021Social Samosa
Httpool announces the launch of the ‘Tune into ‘Digital Audio’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Change of Pace. Answer 2 of the 3 questions posed below. Your choice.pdffathimahardwareelect
Change of Pace. Answer 2 of the 3 questions posed below. Your choice.
1. During the 1990,s, DVD players became widely available and the rental DVD market took off.
NetFlix (www.netflix.com) initiated online DVD rental service creating a new market. Examine
the NetFlix site and determine the firms basic strategy. What are the challenges to its strategy?
Consider timing of the initiation of NetFlix: was it too early or right on time? How have Wal-
Mart, Amazon, and Apple attempted to differentiate their online services from NetFlix?
2. Podcasting, blogging, on line photo sharing, on line video and twittering are five technologies
that are enabling a much broader set of content publishers and content users. Describe the nature
of these industries and analyze the competitive situation of each using all six forces in Figure 4.3.
3. Compare the business models for Google and Yahoo using the Table 3.8. Make sure to
identify how they are different . How do you see their business models evolving over the next
five years?
Note. Comments and feedback will be proved wiyh annotations to the essay and comment in the
student grade center.
Solution
1. Netflix isn\'t just disseminating indicates delivered for U.S. groups of onlookers. It
additionally creates unique arrangement for supporters in non-U.S. markets that are additionally
accessible to U.S. supporters – for instance, \"Marseille,\" a French political dramatization; or
\"Hibana,\" a Japanese show about the nation\'s aggressive parody scene.
2. Netflix conveys programming \"on request\" by means of the web, watchers can pick what and
when to watch as opposed to watching \"what\'s on.\" So where a customary channel\'s
assignment is to build up a calendar, the key errand of an entrance is developing a library of
projects.
3. Netflix adopted niche strategy where they develop a program for different audiences as per
their interest. Their they show case serial dramas, actions series, horror series and exclusive
films.
2. A). Podcasting- The expression \"Podcasting\" is gotten from the iPod (Apple Computer\'s
prevalent gadget for playing packed sound documents) and \"broadcasting.\" Podcasting takes
into consideration sound records that would have been already downloaded and played on a PC
to be consequently downloaded and tuned in to on convenient music playing gadgets, (for
example, the iPod and other MP3 players). Podcasting has turned out to be prevalent as it enables
audience members to time– move content, i.e., to listen — when it suits them — to radio– like
programming on compact MP3 and related gadgets. Disappointment with customary radio —
which has excessively promoting and is seen to have nonexclusive programming — is powering
enthusiasm for programming that better meets the individual needs and interests of purchasers.
Podcasting speaks to a move from mass telecom to on– request customized media.
1. Podcasting enables audience members to take part in time– moving, while at the same time
giving .
Now hear this.
Podcasting's been around for more than ten years now, and even though that’s the equivalent of 1,000 internet years, it's showing no signs of losing popularity. In fact, the percentage of podcast listeners has doubled since 2008 and a whopping one-third of all Americans 12 years or older have listened to at least one podcast in their lifetime.
Since interest in podcasting has grown tremendously, an increasing number of advertisers are leveraging this trend to promote their products and services. Since podcast listeners trust their host, they're likely to trust brands the host promotes. In addition to that, listeners are likely to be a part of the advertisers niche.
If you're a podcaster and want to build your base followers, there are many strategies to do so. Whether it's asking another podcaster for a referral or joining a podcast advertising network, it's important to research and take time to find out what approach is best for you.
Let us help you get booked on podcasts as a guest -- https://ElitePodcastAgency.com
Read the entire original article at https://yogispodcastnetwork.com/podcast-advertising-the-good-the-bad-and-the-ugly/
Any keyboard that allows you to make keystrokes by using switches rather than a membrane is referred to as a mechanical keyboard. Most common among gamers because they regularly utilized the keyboard.
The Value of Podcasting for Enterprise and Corporate UsesJohn C. Havens
John C. Havens of Blogtalkradio.com and Paolo Tosolini of Academy Mobile at Microsoft.com discuss what makes podcasting so valuable for corporate and business applications.
Library Caffe : Best Podcast Production & Marketing in Delhi NCRwondertech196
Welcome to LibraryCaffe in Dwarka, Delhi, where we blend the art of storytelling with the power of podcasting. Our podcast marketing services are designed to amplify your voice and reach a wider audience. Whether you're an author, entrepreneur, or content creator, we offer tailored solutions to help you produce, distribute, and promote your podcast
Elevate your online presence with our cutting-edge digital marketing strategies. We specialize in creating dynamic campaigns that seamlessly integrate SEO, social media, and content marketing to drive tangible results for your business.
A Look at the Front-Runners in Leading Podcast PlatformsKult Media
In the dynamic landscape of digital content consumption, podcasting has emerged as a powerhouse, offering an immersive and on-the-go experience to audiences worldwide. As businesses strive to tap into this growing trend, selecting the right podcast platform becomes crucial.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Change of Pace. Answer 2 of the 3 questions posed below. Your choice.pdffathimahardwareelect
Change of Pace. Answer 2 of the 3 questions posed below. Your choice.
1. During the 1990,s, DVD players became widely available and the rental DVD market took off.
NetFlix (www.netflix.com) initiated online DVD rental service creating a new market. Examine
the NetFlix site and determine the firms basic strategy. What are the challenges to its strategy?
Consider timing of the initiation of NetFlix: was it too early or right on time? How have Wal-
Mart, Amazon, and Apple attempted to differentiate their online services from NetFlix?
2. Podcasting, blogging, on line photo sharing, on line video and twittering are five technologies
that are enabling a much broader set of content publishers and content users. Describe the nature
of these industries and analyze the competitive situation of each using all six forces in Figure 4.3.
3. Compare the business models for Google and Yahoo using the Table 3.8. Make sure to
identify how they are different . How do you see their business models evolving over the next
five years?
Note. Comments and feedback will be proved wiyh annotations to the essay and comment in the
student grade center.
Solution
1. Netflix isn\'t just disseminating indicates delivered for U.S. groups of onlookers. It
additionally creates unique arrangement for supporters in non-U.S. markets that are additionally
accessible to U.S. supporters – for instance, \"Marseille,\" a French political dramatization; or
\"Hibana,\" a Japanese show about the nation\'s aggressive parody scene.
2. Netflix conveys programming \"on request\" by means of the web, watchers can pick what and
when to watch as opposed to watching \"what\'s on.\" So where a customary channel\'s
assignment is to build up a calendar, the key errand of an entrance is developing a library of
projects.
3. Netflix adopted niche strategy where they develop a program for different audiences as per
their interest. Their they show case serial dramas, actions series, horror series and exclusive
films.
2. A). Podcasting- The expression \"Podcasting\" is gotten from the iPod (Apple Computer\'s
prevalent gadget for playing packed sound documents) and \"broadcasting.\" Podcasting takes
into consideration sound records that would have been already downloaded and played on a PC
to be consequently downloaded and tuned in to on convenient music playing gadgets, (for
example, the iPod and other MP3 players). Podcasting has turned out to be prevalent as it enables
audience members to time– move content, i.e., to listen — when it suits them — to radio– like
programming on compact MP3 and related gadgets. Disappointment with customary radio —
which has excessively promoting and is seen to have nonexclusive programming — is powering
enthusiasm for programming that better meets the individual needs and interests of purchasers.
Podcasting speaks to a move from mass telecom to on– request customized media.
1. Podcasting enables audience members to take part in time– moving, while at the same time
giving .
Now hear this.
Podcasting's been around for more than ten years now, and even though that’s the equivalent of 1,000 internet years, it's showing no signs of losing popularity. In fact, the percentage of podcast listeners has doubled since 2008 and a whopping one-third of all Americans 12 years or older have listened to at least one podcast in their lifetime.
Since interest in podcasting has grown tremendously, an increasing number of advertisers are leveraging this trend to promote their products and services. Since podcast listeners trust their host, they're likely to trust brands the host promotes. In addition to that, listeners are likely to be a part of the advertisers niche.
If you're a podcaster and want to build your base followers, there are many strategies to do so. Whether it's asking another podcaster for a referral or joining a podcast advertising network, it's important to research and take time to find out what approach is best for you.
Let us help you get booked on podcasts as a guest -- https://ElitePodcastAgency.com
Read the entire original article at https://yogispodcastnetwork.com/podcast-advertising-the-good-the-bad-and-the-ugly/
Any keyboard that allows you to make keystrokes by using switches rather than a membrane is referred to as a mechanical keyboard. Most common among gamers because they regularly utilized the keyboard.
The Value of Podcasting for Enterprise and Corporate UsesJohn C. Havens
John C. Havens of Blogtalkradio.com and Paolo Tosolini of Academy Mobile at Microsoft.com discuss what makes podcasting so valuable for corporate and business applications.
Library Caffe : Best Podcast Production & Marketing in Delhi NCRwondertech196
Welcome to LibraryCaffe in Dwarka, Delhi, where we blend the art of storytelling with the power of podcasting. Our podcast marketing services are designed to amplify your voice and reach a wider audience. Whether you're an author, entrepreneur, or content creator, we offer tailored solutions to help you produce, distribute, and promote your podcast
Elevate your online presence with our cutting-edge digital marketing strategies. We specialize in creating dynamic campaigns that seamlessly integrate SEO, social media, and content marketing to drive tangible results for your business.
A Look at the Front-Runners in Leading Podcast PlatformsKult Media
In the dynamic landscape of digital content consumption, podcasting has emerged as a powerhouse, offering an immersive and on-the-go experience to audiences worldwide. As businesses strive to tap into this growing trend, selecting the right podcast platform becomes crucial.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. WHAT IS A PODCAST? HOW DOES IT WORK?
Podcasting is the preparation and distribution
of audio files using RSS feeds to the computers
of subscribed users. These files may then be
uploaded to streaming services, which users
can listen to on their smartphones or digital
music and multimedia players, like an iPod.
There is no prescribed format, length or style
for a podcast. They may cover a range of
subject areas, but an episode often focuses on
one topic or story. Some podcasters read from
a script, while others improvise.
Podcasts are typically available as a series of
prerecorded talk-radio shows that users can
download to their computers or mobile
devices. Podcasters often publish episodes
on a regular schedule.
The cultural milieu supporting podcasting is
sometimes referred to as the podosphere, in
the same way the cultural environment of
blogging is called the blogosphere.
m o r e
3. HISTORY
Podcasting has been around since the
early 2000s
The first podcast Network appeared in 2005
Apple added podcasting support to iTunes
in July 2005
Today (2022), there are approximately 380
million podcast listeners globally
m o r e m o r e
4. HOW CAN
PODCASTING
IMPACT YOUR
BUSINESS?
engage your customers
create and foster trust
with your customers
you become a
knowledge expert within
your industry to your
customers
Build a community
around your brand
m o r e
5. CONS
PROS
Convenience- you can access a podcast
from anywhere via phone, computer,
tablet, etc.
Low Barrier of entry- you can record a
podcast on a smartphone and upload it to
a music streaming platform.
Revenue Potential- make money through
interruption marketing, subscriptions, and
leveraging the podcast towards other
products to support your brand
recognition.
Accessibility-slow internet connection
and those with hearing disabilities may
have difficulty consuming content
Finding an audience- finding an
audience is often considered challenging
unless you already have a following
return on investment time- it can take a
long time (if ever) to get a return on your
investment due to revenue-generating
difficulties and the time it takes to build a
community
6. PODCASTING
IN ACTION spend $1.74 billion dollars in podcast
marketing in 2023.
increase or keep the same advertising
budgets for podcasts
Podcast industry valuation of $4 billion
The number of US monthly podcast listeners
has grown from 9% in 2008 to 41% in 2001. Most
podcasts are listened to on music streaming
devices like Apple and Spotify. Apple and
Spotify have the lion's share of podcast
streaming today.
Because of the rapid growth in podcasting,
Marketers project:
m o r e m o r e
7. 5 PODCAST TRENDS
SHAPING THE MARKET
democratized media
sponsorships
subscription models
podcast distribution
metaverse
8. DEMOCRATIZED
MEDIA
Internet censorship is the limitation and
blocking of internet access. China is well-
known for its internet censorship. China also
has the largest number of imprisoned
journalists in the world.
m o r e
With new technology unfolding (blockchain,
for example), internet censorship will become
increasingly difficult as decentralized
applications emerge. That said, podcasting
will be streamed in new and emerging
methods because of the low barrier to entry.
9. SUBSCRIPTION
MODELS
Subscription models require charging a fee to
your listeners for premium content. This may
be extra access to services, products, and
consultations.
For businesses and entrepreneurs, the
subscription model method can generate
more income for valued content. In saying this,
fans can listen for free and enjoy additional
benefits from paid subscriptions.
As podcast usage continues to grow.
Subscription plans will further penetrate the
market.
m o r e
10. METAVERSE
The metaverse is a digital world where users
can interact with one another. This past year, a
concert was held virtually, which rendered
over 270, 000 attendees.
The digital world is upon us and that is no
different for the podcast market. Podcasts
shows held in a digital space can be utilized in
a myraid of creative ways but two common
ways are talk shows and listening to the
podcast while exploring digital worlds or
relaxing in your digital space.
11. SPONSORSHIPS
As podcast usage and popularity grows,
marketers will continue to sponsor products
through ad space and interrupting marketing
tactics. Therefore, depending on your fanbase,
the ease with which one secures podcast
sponsorship will increase as popularity ensues.
Much like large brands collaborate with social
media influences to promote products, large
corporations will look to podcasters to
promote products based on listener
demographics.
.
m o r e
12. PODCAST
DISTRIBUTION
Podcasts are distributed primarily through music
streaming applications like Apple, Spotify, and Amazon
Music. However, podcasts can be streamed through
personal websites and self-designed applications. The
possibilities are endless; however, this will lead to
increased difficulty in getting your podcast heard due
to increased volumes of market participants.
Therefore, automation software and workflows may
create competitive advantages for speedy industry-
standard-produced podcasts. As technology grows,
distribution methods are expected to evolve to engage
the viewer and maintain constant connectivity.
m o r e
13. conclusion
Podcasting means having your voice heard by an audience that is willing to
listen. Its purpose is used subjectively for the objective of its creator, but the
overall means by which an audience is engaged remains the same. The
engagement method to be understood is that of value. The more value a
viewer receives from the podcast, the more engaged they will be.
Because Podcasting is relatively new, the room for growth is substantial. As
previously stated, more advertising budgeting will be allocated towards
podcast marketing tactics due to expected growth rates in revenue
throughout the coming years. As technology evolves, the future possibilities
of this social media trend are endless as media democratizes over the
internet. Although podcasting is a new marketing method, classical
marketing theories apply.
14. references
Bezbaruah, S., & Brahmbhatt, K. (2022). Are Podcast Advertisements Effective? An
Emerging Economy Perspective. Journal of International Consumer Marketing, 1–19.
https://doi.org/10.1080/08961530.2022.2085222
Blubrry Podcasting. (2021, April 26). History of podcasting.
https://blubrry.com/manual/about-podcasting/history-of-podcasting-new/
Miksen, C. (2017, April 4). The Disadvantages of Podcasts in Businesses. Small Business
- Chron.com. https://smallbusiness.chron.com/disadvantages-podcasts-
businesses-34095.html
Ruby, D. (2022, November 21). 39+ Podcast Statistics 2022 (Latest Trends & Numbers).
Demandsage. https://www.demandsage.com/podcast-statistics/
Sowa, A. (2022, January 9). Top Podcasting Benefits for Entrepreneurs. Entrepreneur.
https://www.entrepreneur.com/growing-a-business/top-podcasting-benefits-for-
entrepreneurs/402682