Web 2.0 From Conversation To Communication
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A seminar presentation by Daemon Group outlining how an organisation could approach digital media and begin to take their stakeholder engagement from communication to conversation.
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Web 2.0 From Conversation To Communication
- 1. Web 2.0: From Communication to Conversation
- 2. Internet usage 15.3 million web users penetration >50% Global web population exceeds 1.3 billion Mobile phone subscribers by 2010 – 4 billion
- 4. Internet usage and penetration Source: www.internetworldstats.com INTERNET USAGE Millions of users INTERNET PENETRATION Percentage of population
- 5. Time taken to penetrate to 50 million users Radio TV Web 13 years 38 years 4 years
- 6. The corporate website is where good content goes to die .
- 7. Web 2.0 and social media
- 9. Four categories of online social networks* PEOPLE BASED Linkedin SPECIAL INTEREST Wikipedia VIRTUAL WORLDS Second Life CONTENT BASED YouTube *Source: Datamonitor analysis, 2008
- 10. There are 37 million registered users of Facebook
- 11. There are 106 million registered users of MySpace
- 12. If MySpace were a country it would be the 11 th largest in the world (between Japan and Mexico)
- 13. The average MySpace page is visited 30 times each day
- 14. Globally one new blog is created every second of every day
- 15. STEP ONE STEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit
- 16. Australia’s generational profile Source: McCrindle Research and the ABS, 2008
- 17. Digital natives and digital immigrants
- 18. Welcome to Generation C The web population as a whole Producers 1% Prosumers 1% Consumers 90% Consumers 55% Prosumers 30% Producers 15% Generation C
- 19. 77% of 16-29 years olds would rather live without TV than live without the internet New Paradigm, 2008 Image: Terry’s Chop Shop
- 20. Share of population which uses social networking
- 21. Australian membership of online social networks 4.8 million 11.5 million
- 22. Digital engagement strategy © Daemon Group 2008
- 24. Digital engagement strategy © Daemon Group 2008
- 26. Digital engagement strategy © Daemon Group 2008
- 28. How do your audience want to review content? Read? Listen? Watch?
- 29. So how can your organisation go from Communication to Conversation using the participative web?
- 44. 93% of Chinese kids aged under 14 have at least one friend online that they have never actually met
- 45. What’s your favourite thing?