1. (NU) - We live in a digital
world that is constantly evolving.
Those of us who were born prior
to the dot-com bubble were able
to witness firsthand how technol-
ogy transformed the way we lived
our day-to-day lives. Then, in the
early 2000s, the rise of social me-
dia forever changed how we in-
teract with one another. Entire in-
dustries were forced to adapt to
this new era. There is one indus-
try that is still in the early days of
its evolution: the news industry.
A recent poll by the American
Press Institute revealed that 85
percent of millennials say keeping
up with the news is important to
them. With growing millennial in-
terest and the recent increase in
digital news consumption, it’s no
surprise that some of the biggest
social media companies are trying
to break into the news industry.
This new frontier of digital
media has companies like Face-
book, Snapchat and Twitter rac-
ing to apply the news to their ex-
isting platforms. The truth is, the
news needs a platform of its own.
Enter Rantt, the social network
for news. This startup aims to in-
form and inspire the masses.
Zak Ali, co-founder and
CEO, believes the recent surge
of people engaging with the
news online has created a new
genre: social news.
“When you read a story that
truly impacts you, one that you
can’t ignore, you feel the need to
interact with it,” he said.
Backing Ali’s assertion is a
Pew Research poll that found 46
percent of people active on so-
cial networks have discussed a
news-related issue or event. The
problem, Ali said, is that the
scattered nature of the Internet
forces people to navigate among
many different sources to read
credible news stories and to
share their opinions.
“Too often will you see real-
ly well thought-out posts buried
beneath a mountain of unrelated
content. Your voice matters. You
shouldn’t feel like a bystander
while reading the news. On Rantt,
you don’t have to,” Ali said.
Rantt delivers the latest news
from top news sources. By tai-
loring the feed to your interests,
Rantt aims to provide only the
content that’s important to you.
Not only can you discover news
stories, you are encouraged to
speak about them and publish
pieces of your own.
“With Rantt,” Ali said, “you
aren’t just reading the news…you
are becoming a part of it.”
For more information, visit
www.rantt.com to download the
app from the Apple App Store.
NewApp Bridges Gap Between
News and Social Media
TECHNOLOGY
NewsUSA
Rantt App creates a new
genre of digital media.
NewsUSA