1. CCS438 – Statement of Intent CCS/H409
Oxford Cambridge and RSA Examinations
Centre number Centre name
Candidatenumber Candidate name
Brief chosen:
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How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 400 words)
Product 1
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Advanced GCE in Media Studies H409/03/04 Making media
Media Studies
Statement of Intent
Mahima Abedin
Brief 3: magazines and online
My current affairs magazine ‘The Informer’ published by the company Dennis will represent key
issues currently occurring around the world; these issues will be displayed on the contents page where
various topics and subjects of which the magazine will cover. As the magazine will cover global issues
as well as issues presently happening in the UK it will be a realistic representation of crisis’ happening
around the world and it will represent different social groups and how they have been affected by current
event.
The target audience of the product will be people aged between 16-25 years old, the primary target
audience are c1 workers (white collar) and succeeders. The secondary target audience are workers in
category B (fairly paid pros) and reformers. The target audience will be represented through semiotics
(images) and semantics so that they are able to easily associate and relate to the magazine, ultimately
becoming a pull factor for people to purchase the product. For example, as one of my magazines are
about the recent COVID19 pandemic one cover will be of a doctor wearing a mask with teary eyes. The
denotation of this would simply be a key worker suffering however a doctor has connotations of wealth
as it is a well payed job; therefore, stereotypically my target audience would be able to identify with the
image hopefully convincing them to purchase the product.
The two main forms of mode of address will be indirect and direct address. One magazine cover will have
a model facing away from the camera while the writing refers to ‘people’ or the ‘public’. Meanwhile
the other will have the model facing face on with the camera looking directly at the audience.
2. CCS438 – Statement of Intent CCS/H409
Oxford Cambridge and RSA Examinations
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Product 2
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The media language further allows me to communicate meanings across to my audience for example,
one way is through the font types varying from serif to sans serif in order to demonstrate which parts of
my magazine are more important than others. The masthead will be serif as it’s bold and stands out, yet
the cover lines will be sans serif as they’re not as important because the contents page will reiterate
these topics. There will also be various camera shots and angles used. One cover will have an overhead
or aerial shot of the model, using a high angle shot to allow the audience to see what the model is doing
from a wider perspective; the other cover will use a close up shot and a close up camera angle of the
model’s face allowing the image to stand out and take over becoming a bold statement. Mise en scene
will also allow me to communicate with the audience. Both main images will have low key lighting in the
background as it is dramatic and will draw the attention of the audience; one cover will be in uniform and
the other in casual clothes in order to represent the different environments both models are in and the
locations will be in a hospital and bedroom. The cover with the close-up shot will break the fourth wall as
the image will be face on, therefore it will be of direct address making it more intimate. The main colours
used will be dull and gloomy to create the illusion of a dangerous and cloudy atmosphere- as it has
connotations of things going wrong, representing the current crisis’ going on today.
Lastly, research has impacted my design ideas and ideas about my magazine overall, after researching
other magazines I noticed how many of their content’s pages had similar topics therefore my magazine
will also incorporate these subjects. The publishing company mostly produce computer magazines,
however they also publish a magazine called ‘The Week’ aimed at a young audience, by publishing my
magazine as well the audience will grow and will educate a lot more of the younger generation about
what is happening around the world today.
For my magazine to be accessible by all, there will be a website for ‘The Informer’. By creating a
website, it means that my target audience will be reached across a large scale as customers may
purchase a physical copy as well as view similar news online through the website. This is practical as my
target audience is those of a younger age between 16-25. Those that fall into this category are generally
used to technology and spend a lot of time on their devices, therefore at times when they may not have a
spare moment to purchase a physical issue of the magazine, they may view it online under
the 'magazines' section.
The house-style of the website will be the same as the magazine’s front cover. Meaning the main
colours used will be black/red/white – all those used on the front cover and the masthead. This is to
ensure that the brand is easily distinguishable by customers and for design purposes.
Furthermore, the information displayed on the website will be relevant to that of the content of the
magazine. This is so the website and the magazine work well together in providing the target audience
with their needs and desires of wanting accurate and up-to-date news. The website will be designed in
such a way that finding the relevant news relating to the target audience is effortless. The home page will
have drop down menus across the top with all the sections included in the magazine. As well as this
there will be some of the latest news displayed on the home page and a podcast for newcomers which
explains the context behind the brand and the website.
3. CCS438 – Statement of Intent CCS/H409
Oxford Cambridge and RSA Examinations
How do you intend to link your media products to demonstrate your knowledge and understanding of
the digitally convergent nature of your media production? (approx. 100 words)
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The magazine I produce will have its own website entirely dedicated to the subjects and topics of the
magazine, this enables companies to merge and produce much more efficient services for the target
audience. By having a website, it allows a wider audience to view the product from all different places
around the globe as it is on the internet and can be accessed through any electronic device. This will
also help the brand as it will be globally accessible making a large number of people aware of the
product ultimately pulling more customers in.
