1. CCS438 – Statement of Intent CCS/H409
Oxford Cambridge and RSA Examinations
Centre number Centre name
Candidatenumber Candidate name
Brief chosen:
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How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 400 words)
Product 1
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Advanced GCE in Media Studies H409/03/04 Making media
Media Studies
Statement of Intent
6611 Jawairiya Chaudhry
Magazine and Website
My chosen brief which is to create a current affair magazine will include all aspects of media. One of the
four areas of media is representation, this is how media texts deal with and present factors such as
gender, race, ethnicity, age, and social issues. Media texts have the power to shape an audience’s
knowledge and understanding about these important topics, so it is vital that a clear and positive
representation is displayed. I will embody this by including different social groups of a form of identity
and this will then lead to the audience understanding the equality of social groups. The ‘Black Lives
Matter’ movement is currently vast in the media and our lives; therefore, I have chosen to represent this
in my magazine. By including this in my magazine, it connotates the power and importance of black lives
and shows that they should not be treated differently to other races. The countertype of the colour white
is that it represents purity, my front cover for one of the issues is black, this is because I want to send a
message to the audience that black can also suggest integrity and pleasure. Also, for my second social
group I have chosen to signify gender by using both male and female with different ages. This is
important because it disregards the stereotype of genders not having the same opportunity (in work life
or home life) and It shows that they are equivalent no matter if young or old. In addition, it helps
contribute to the distinguish of the current architypes which is that males are masculine and risk takers
while females are feminine and timid.
The target audience for my magazine is aimed from the age sixteen and above. This magazine will relate
to previous media texts produced by the Weekly Times as it will include the same three contents
(national, environmental, international). I expect to meet the target audience expectations by being
apathetic, I will do this by convincing them that the subject matters. I intend to use informational texts,
so they will be able to learn, this is part of what the audience requires. Also, my magazine consists of key
media language which will communicate meaning for everyone.
My research has impacted my planning decisions in all aspects of the magazine, including the website.
My magazine is published weekly so I had to set an appropriate price tag as I will mostly have repeat
customers. My target audience suggested that £1.99 would be suitable to be able to buy weekly as
2. CCS438 – Statement of Intent CCS/H409
Oxford Cambridge and RSA Examinations
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Product 2
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My second product is creating a current affairs website to link with the magazine. The main page will
show a representation of religion and race. Although, the main concept of the current topic was to inform
news about covid-19, I have decided to use a model who is an asian muslim. This is due to the fact that
many muslims suffer from the media and are currently being connotated negatively. They are being
alienated by society and are stereotyped as terrorists because of ISIS. Therefore, I wanted to represent
muslims so it becomes increasingly aware that they have the same fundamengal values to protect Britain
and our society and that they deserve equality too. A second representation that I will be reinforcing is
gender and age. This is because I wanted to show how social issues such as racism affacts both male
and females regardless of their age. Therefore, my front cover will include a boy and a girl with different
races holding hands. The intended action of this is to spread equality and unity.
The purpose of graphic media language in my website will allow me to communicate visually and help
the consumers percieve and comprehend the visible signs. For example, the colours and fonts i use will
be able to set the mood across and also my voice of tone will denotate my opinion on certain matters.
The consumers will be able to gather what my ideology is and what my intended representations are.
This shows the importance of visual language as the viewers are able to recieve signals and transfrom
them into emotions and thoughts. As well as graphic media languge, I will include audio visual language.
The motive of this is so that viwers feel connected and attached to the ideologies across the range of
topics. Also, it helps create a text that conforms with a specific genre. This is because it conveys beliefs,
information and entertainment. Genres give audiences pleasure because they are predictable. Therefore,
my ideologies will be clear throughout the website, I will reinforce this by repetition. My content may be
seen as left wing Liberal beliefs as I don't gree with the conservative political views. Hence why my
content will include articles on technology, science and the environment rather than issues regarding
immigration.
3. CCS438 – Statement of Intent CCS/H409
Oxford Cambridge and RSA Examinations
How do you intend to link your media products to demonstrate your knowledge and understanding of
the digitally convergent nature of your media production? (approx. 100 words)
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The synergy between print and online marketing has many benefits. To exceed in marketing, it is vital to
have both print and online content to maximise the amount of attention to the magazine from advertising
efforts. In addition, it helps boost brand recognition locally as well as globally because online networking
can reach and attract customers all over the world. My magazine will be consistent in the brand design,
this will allow the brand to become established. I will do this by keeping the same fonts and layout
between the website and magazine, therefore customers will be able to recognise the brand name.
