1. SAJJAD SARWAR
27/2 T-Phase II DHA Lahore
, 92-300-9647346
Sajjadsarwar31@hotmail.com
Career aspirations:
Results orientated, self-starter, ambitious and equipped with a highly motivated positive attitude. I
have the capacity to comprehend and use new information and methods quickly and effectively. I
thrive under pressure and have meticulous pride in my presentation and appearance. I am seeking a
position, where I can add value to the organization, working on systems, channel and nurture my
skills along with utilising my experience so I can contribute and add value to the organization and
my team members.
Career Highlights:
• Lead Servis Shoes entry into UAE Shoe industry.
o First Employee of the company in UAE
o Responsible for setting up the business, developing Brand, Supply Chain, Human
Resource , from scratch.
• Lead the project of establishing planning department in Servis Shoes as Planning Manager
o Developed Forecasts and Feasibilities for production of SKUs.
o Estimated Market size and identified trends in customers to tailor business accordingly.
• Lead the project of introducing Franchise business model in Servis shoes as Franchise
Manager
o Developed the Business model for Company from scratch.
o Responsible to liaison between the corporation and the Franchisee.
• Introduced the concept of Mega Stores in Shoe retail Industry in Pakistan.
o Opened the first Shoe Retail Mega store for Servis Shoes in Multan Pakistan.
o With a size of 4000 sqft, the Multan Mega Store was first of its kind and a huge success.
Work Experience:
Shoe Mall Pvt LTD. (Jan 2011- Present)
General Manager –(January 2011- Present)
• Built the shoe retail company from scratch.
• Oversaw the expansion of business from just one shop in Lahore to nine in Punjab.
• Leading a team of 70 people, motivating them every day that their contribution matters.
• Responsible for long term direction of the organization.
Service Sales Corporationhttp://www.servis.com(SEP -1990 to DEC-2011)
Brand Manager –(Januray-2011 to DEC-2011)
• Responsible for the development of new products and revenue streams.
• Tasked with the preparation of sale and marketing plans,brand Proposals, Project
Management, Development & Design along with interaction with prospective/current foreign
and local Market.
• Marketed, redesigned and reengineered systems to be sold as products, presentations &
demonstration to prospective clients for these products.

2. • Contributed towards designing &compete with local and international brands
• Launched successfully a new brand and achieved sales target in just one year.
International Business Devolvement Manager – (Jan-2009 to Dec-2010)
• First employ to be posted at UAE as BDM
• Set first business office at Dubai
• Overall management of corporate sales& account management.
• Identifying potential & target market
• Setting and assigning yearly & monthly targets for different gulf countries
• Getting the company registered as a supplier in all the major retail Hyper market Like LULU,
Carrefour ,KM trading
• Define credit and recovery policies for corporate clients, Carrefour assessing individual
client’s creditability with finance.
• Coordination with commercial section to assure inventory management and reordering;
providing our corporate customers.
• Visited Qatar, Kuwait , Saudi market and establish business relation with leading dealers
• Appoint Servis Distributers in Saudi Arabia ,Kuwait & Qatar.
Franchise Manager (Jan-2008 to Decemeber-2009)
• Introduced and led the franchise department in the company.
• Setting business objectives & goals, defining business strategies and policies to achieve
goals.
• Business development, sales and smooth relationship with company and franchise
• Responsible for achieving targets and planning for franchise shops
Senior Sales Manager (Jan-1997 to Dec-2008)
• Work as sales manager at various sales districts i.e. Multan. Gujranwala Rawalpindi.
• Defining sales strategy, planning & targets for these areas.
• Open number of Mega store in different cities
Planning Manager (APR-1994 to Dec 1996)
• Established Planning department in retail sales department.
• Responsible for overall smooth planning of whole retail department.
• Prepared Purchase orders for Retail sales Department Set plans & sale targets for department
• Actively involved in bottom up product and season planning, production plans and
replenishment to warehouses across Pakistan.
District Manager (Jan-1990 to Mar-1994)
• Responsible for Retail sale budget, sales targets, network expansion, product plan, cost
effectiveness and operations of the department, keeping in view macro & micro economic
conditions.
Academic Qualification:
• Bachelors in Humanities (Punjab University)
• Masters in Economics (Punjab University)
Professional Trainings/Papers:
• Attended ‘Business development training conducted by Lahore University of Management
Sciences (LUMS)
• Attended ‘Doing More with Less’ cost efficiency workshop at Lahore University of
Management Sciences (LUMS)
• Attended ‘Building High Performance Teams’ workshop at SSC Excellence Centre

3. • Attended ‘Sales Force Management’ course at Lahore University of Management Sciences
(LUMS)
• Attended workshop on Finance for Non finance Managers conducted by Lahore University of
Management Sciences (LUMS)