Arctic Pitch

1. Arctic Chewing Gum Pitch
Thomas Winfield UNIT 30

2. Arctic
A new and upcoming chewing gum brand

3.  Blue rectangular packaging
 One flavour – Peppermint
 The chewing gum itself will be in rectangular strips
 There are 10 pieces in a regular packet
 The brand name is Arctic which symbolizes the cold
and fresh feeling
 The RRP has been decided at £0.50, this is to ensure it
is affordable for the target audience
Details of the product

4.  After conducting our market research, we discovered
that our target audience is males aged 12-17
 We also discovered that the majority preferred an
intense mint flavour which is why we’ve chosen
peppermint
 Finally, over half of people agreed that the price
should be £0.50 or less and that price is a main
contributing factor towards their transaction
Target Audience

5. Evidence of Market Research (1)

6. Evidence of Market Research (2)

7.  FORM: Realist Narrative
 STYLE: HUMOUR
 CONTEXT: The advert is set in an office room and a job
interview takes place. At the end of the interview when the
employer is seeing the person out and they notice that
they have extremely bad breath.
 TARGET AUDIENCE: Everybody
 WHY IT APPEALS: It’s hard for people to realize their own
bad breath, so to avoid any embarrassment they can rely
on an instant solution, Arctic.
Advert Proposal

8. Storyboard

9.  The design is basic and very memorable
 Cheap £0.50 – Good value for money
 Instant solution to bad breath, long lasting and
intense flavouring
 Suitable for vegetarian and halal diets
Unique Selling Point

10.  The person being interviewed is a student therefore
the target audience will be able to relate, also o
famous faces are featured in this so this also helps
them be able to relate.
How My Advert Targets The Right
Audience

11.  My advert will attract new buyers because it uses a
modern day real life situation that many can relate to.
 Job interviews are something that the vast majority
of people experience in their life and will understand
the stress and having something simple as fresh
breath will give a good impression to last.
How The Advert Will Attract New
Buyers

12.  I've decided to have my advert shown in the evening
at 6pm because this is when our target audience is
most likely to be watching television
 Other than television it could also be shown as pre-
roll advertisements on YouTube
When Will The Advert Be Previewed?

13.  All production requirements can be found on my
blog, these include equipment, actors, potential
filming locations, actors, costumes and props
 http://thomaswinfieldunit30.blogspot.co.uk/
Production Requirements

14.  The advert should take between 5 and 7 days to film
and edit
Time Scale

15. Thank you for listening!