10 reasons to advertise your product and service - matchbox india

1. 10 Reasons to Advertise
Your Product and Service

2. There is an old saying, out of sight, out of mind. So to be in
mind always the product needs to be in sight.
E.g.: Madhuri dixit was out of sight for a long time, as she got married.
She comes back with film ‘Aaja Nachley’ after a long time.
Many of the audience fail to recognize her in the very first
promo of the same film.
1. Show off

3. The product is not worth, if it does not reach the target
audience. Advertise to let them know the importance of the
product.
E.g.: Many films didn’t get the proper response due to the lack of
promotion and fails to hit the target audience on time. But later they may
get a very good recognition as the story is worth it. To name few are
Bam Bam Bole, Stanley Ka Dabba and BOL.
2. Target

4. 3. New Add-Ons
By a prior advertisement, new customer’s attention will shift
towards the product that will result in adding it to their
shopping lists too.
E.g.: Colgate toothpaste with salt (Namak wala) didn’t exist few times
back. But now it is added to the shopping list of many customers and is
a new concept to get noticed too.

5. 4. Feel Good
Advertise to make the existing customer feel good. It really
feels good when you see the product you use on the
television ads and hoardings.
E.g.: Advertisement of Nissan sunny car emphasize on the proud
feeling a user goes through when the product he/she use get
recognized in public.

6. 5. Plant idea
Develop and present users with an idea, through
advertisement, that can only be solved by buying the
Product.
E.g.: promotion of Maruti Ertiga in film ‘Mere Dad Ki Maruti’ creates an
idea of gifting it to the son-in-law and is carried on by many users.

7. 6. Desire
Make the customer feel desire to own the product, by an
appealing advertisement.
E.g.: Advertisement of the Tribhovandas Bhimji Zaveri Jwellery
showing the granny of a young girl teaching her the tactics to get
attention from her husband creates a desire in every girl to have the
same necklace.

8. With the help of a persuading ad, place the product in
customer’s mind in such a way that the product becomes a
generic name for the similar products.
E.g.: Maggi, Nirma, and many other brands have become the product
itself. It was a 2minute noodles from Maggi, Now sunfeast’s maggi
(yippee noodles) is also available.
7. Persuade

9. 8. Educate
An advertisement with some social message creates a very
different impact on the customers. They will get educated,
know about the options available in markets along with
something needed to know but was ignored.
E.g.: Jaago re theme of Tata Tea gives a social message for the
importance of ladies in life. Female customer feels connected to Tata
Tea.

10. 9. Finish
Add a emotional, logical or ethical appeal to the
advertisement. Motivate them to take the action, to buy the
product.
E.g.: Advertisement of Dairy-milk, Coco-cola, Airtel, CSR with the
emotional appeal are very well connected with the users. They buy it
because they see emotion in it.

11. 10. Win
In the world of competition to win the race you need to
advertise. A product can’t win if they don’t know there is
someone to compete with them.
E.g.: Bournvita and Horlicks come up with new ads frequently to give
each other a tough competition. A step lost will be a big setback.

12. Why MATChBOX India For Advertising ?
Time Management Efficiently
Effective Communication
Customized Services
Market Analysis/Knowledge
Function Experience
Strategic Thinking
Client Oriented
Understands Various
Types of Media
Employs Creativity

13. |These reasons are good
enough to Advertise Your
Product and Service.

14. /Matchboxxindia/Matchboxxindia /Matchboxindia /Matchbox-India 0731-2555755
91-9300388832 web@matchboxindia.com www.matchboxindia.com