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Ruth Alvarez
The word viral means, “an image, video,
advertisement, etc., that is circulated
rapidly on the Internet.”
 Marketing by d...
1. a direct marketing technique in which
a company persuades internet users to
forward its publicity material in e-mails
(...
Sabeer Bhatia and Jack Smith, creators of
Hotmail.com, needed a cheap and
efficient way to market their email service
webs...
After its first month of enticing customers
with the promise of a completely free
email service, they had 20,000 new
regis...
How can you make a successful viral
video?
There is no right or wrong way to make a
video. Sometimes it‟s just luck and ti...
1. Emotion
A successful video needs to trigger some
sort of emotion in the viewer. You must
decide what kind of emotional ...
2. Do the Unexpected
Even though your main reason should be
to promote your item, company or self, it
should be subtly int...
3. Create a Story
Nobody wants to watch a commercial of
self promotion. People want to watch two
minutes stories.
Allow yo...
4. Don‟t believe the Sequel Curse
Making a movie sequel usually ends in
failure, but that is not the case in viral
marketi...
5. Click here to share
Most websites like YouTube, Facebook and
Twitter have some sort of SHARE button.
Promote your viewe...
6. Be Interactive
Allow yourself to be accessible. The more
people feel like they can relate to you, the
more they‟ll keep...


1. Unilever
“Dove Real Beauty Sketches”


2. Old Man Spice
“The man your man could smell like”


3. Poo-Pourri


4. Anything Geico
“15 minutes could save you 15% on car
insurance.”


5. Volkwagon
“Darth Vader”
1. Offensive
Yes, you want to trigger an emotion from the
viewer but you never want to offend a viewer.
2. Length
Lets be ...
YouTube
Probably the biggest video-based
platform. Companies are now creating
their own channel and launching
marketing ca...
Facebook
You get to „like‟ your favorite brands and
companies. Keeps you updated on new
products and services. Allows for
...
Although, viral marketing has become the
quickest, cheapest and most efficient way
for huge companies to reach a mass
audi...
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Viral marketing: what you need to know.

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What is viral marketing? How does one achieve success?

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Viral marketing: what you need to know.

  1. 1. Ruth Alvarez
  2. 2. The word viral means, “an image, video, advertisement, etc., that is circulated rapidly on the Internet.”  Marketing by definition is, “the action or business of promoting and selling products or services, including market research and advertising.” 
  3. 3. 1. a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails (usually by including jokes, games, video clips, etc)  2. a marketing strategy in which conventional media are eschewed in favour of various techniques designed to generate word-of-mouth publicity, in the hope of creating a fad or craze 
  4. 4. Sabeer Bhatia and Jack Smith, creators of Hotmail.com, needed a cheap and efficient way to market their email service website. Attached at the end of every email sent from a Hotmail account would be the words, “Want a Free Email Account? Sign up with Hotmail Today!” Every person that received the email could easily click on the hyperlink and open their very own account.
  5. 5. After its first month of enticing customers with the promise of a completely free email service, they had 20,000 new registered users. Hotmail is the very first company to have viral success and therefore are widely considered the creators of viral Marketing.
  6. 6. How can you make a successful viral video? There is no right or wrong way to make a video. Sometimes it‟s just luck and timing and other times it‟s a carefully thought out process. Most videos that go viral consist of six or seven elements that help in making them viral.
  7. 7. 1. Emotion A successful video needs to trigger some sort of emotion in the viewer. You must decide what kind of emotional reaction you would like from your viewer. Is your video supposed to trigger happiness, laughter, sadness, anger or thoughtprovoking? 
  8. 8. 2. Do the Unexpected Even though your main reason should be to promote your item, company or self, it should be subtly introduced in the ad. For example, the “Will it Blend?” ads were promoting a blender, but instead of talking about the blender they‟d capture your attention by blending something unexpected, like an iPad. 
  9. 9. 3. Create a Story Nobody wants to watch a commercial of self promotion. People want to watch two minutes stories. Allow your item or company to be part of a larger story, not the center of it. 
  10. 10. 4. Don‟t believe the Sequel Curse Making a movie sequel usually ends in failure, but that is not the case in viral marketing. Take advantage of the attention your first video receives. Don‟t let the curse discourage you. A great video will always leave the viewers with a desire for more. 
  11. 11. 5. Click here to share Most websites like YouTube, Facebook and Twitter have some sort of SHARE button. Promote your viewers to share the video on their personal websites, blogs, Facebook and YouTube accounts. Remember, they have friends and family that haven‟t seen your video just yet. 
  12. 12. 6. Be Interactive Allow yourself to be accessible. The more people feel like they can relate to you, the more they‟ll keep watching. People love feeling heard. Make a contest, answer some questions and if possible, mention the word FREE. Who can resist free things? 
  13. 13.  1. Unilever “Dove Real Beauty Sketches”
  14. 14.  2. Old Man Spice “The man your man could smell like”
  15. 15.  3. Poo-Pourri
  16. 16.  4. Anything Geico “15 minutes could save you 15% on car insurance.”
  17. 17.  5. Volkwagon “Darth Vader”
  18. 18. 1. Offensive Yes, you want to trigger an emotion from the viewer but you never want to offend a viewer. 2. Length Lets be honest, short and sweet works every time. 3. What was your point? You want to be subtle in what your promoting, but you don‟t want to leave your viewers confused.
  19. 19. YouTube Probably the biggest video-based platform. Companies are now creating their own channel and launching marketing campaigns specifically for the web. 
  20. 20. Facebook You get to „like‟ your favorite brands and companies. Keeps you updated on new products and services. Allows for interaction between consumer and supplier. The share button is the greatest weapon for viral marketing.  Twitter Great way for self promotion. Ex. #wearewinter 
  21. 21. Although, viral marketing has become the quickest, cheapest and most efficient way for huge companies to reach a mass audience in a short amount of time, there is no doubt that anyone can do it. YouTube is a great example of how a simple video can garner a great amount of views. Don‟t be shy. Give it a try!

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