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Social Media Optimization SMO SMM
- 1. Evolution And Need (Social Media) By Mayank Kumar Mittal Founder of SaleYourBooks.com mkmittalofficial@gmail.com
- 2. What is Social Media Social media is the collective of online communications channels dedicated to community-based input, interaction, content- sharing and collaboration. -Some theoretical Definition
- 3. Why we need social media? • Because – We are very boring people – We get bored easily – We don’t like “Sasural Simar Ka”(typical Saas bahu serial) – We need content(Gossip) – We have to make our friends life miserable by sharing his ugly pics on Social Media – Last but not the least “I am single”
- 4. Hence Proved Social Media is part of our life like our parents
- 6. My Conclusion - My target Audience are busy on Social Media - They Don’t even saw posters(Ads) coz they are busy in there mobile phone - Why I am wasting money on Traditional Advertisements - Let’s Explore Social Media
- 7. Target Social Media • Facebook
- 8. My Products
- 9. So All Set, I Have my Product and Selling Platform Facebook
- 10. Conclusion After Posting Ads • I spent Rs 500 and I got – 2500 (approx.) Impressions – 10 Clicks – 1 comment – Zero Selling
- 11. Problem?
- 12. I Don’t have Marketing Plan Let’s Make ONE
- 13. Step 1: Understand your Selling Platform
- 14. Understanding Facebook • Online adults aged 18-34 are most likely follow a brand via social networking (95%) • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. • 2.56 billion global mobile social media users, equaling 34% penetration; globally with 1 million new active mobile social users added every day
- 15. Understanding Facebook • 96% of the people that discuss brands online do not follow those brands’ owned profiles • Visual content is more than 40 times more likely to get shared on social media than other types of content. • There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views.
- 16. Understanding Facebook • There are now more than 50 million small businesses using Facebook Pages to connect with their customers • Only 20% of Facebook posts generate an emotional response while no ads did. • The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.
- 17. Major Things To Keep In Mind Finding Target Audience – Location Wise – Gender Wise – Interest Wise – Hobbies Wise – Occupation Wise – Climate Wise – Age Wise