Social media is a collection of electronic platforms used to create online communities for sharing information. There are different types of social media platforms like social networking sites, bookmarking sites, and blogs. Businesses use social media for marketing through tools like media sharing, apps, blogs, and QR codes. A social media marketing plan outlines goals, strategies and content for platforms while considering ethics and analytics for monitoring performance.

1. Social Media
Marketing
Created By: Lucian Webb

2. What IS Social Media?
Social Media - is the collection of different electronic outlets that are
used to created online communities to exchange a variety of
information.
Social Media Platform - software or technology that allows users to
communicate, collaborate, and interact

3. Types of Platforms
Social-Networking - Virtual communities for daily life (Facebook,
twitter, tumblr)
Bookmarking Sites- Allow you to save information in one place
Blogs- Typically focus on a topic to discuss

4. Social Media Tools
Media Sharing- Posting of photos or videos for others to view and
comment on
Apps-purchased or free software dowload that links users to almost
anything
Blogs- longer than microblog, allows for larger information to be
conveyed
QR Codes- “quick response” 2D barcodes that can be read with
mobile phones, once read the user is provided with further
information

5. Why Social Media?
- Estimated 4 billion people use mobile devices to access social
media
- 5 million + photos a day are posted to Instagram
- Youtube has more than 1 billion visitors a month
- Studies link consumer behavior and social media activity

6. Businesses and Social Media
- About 70% gather relevant market insights
- Improved search rankings
- More than 56% have former new business partnerships

7. Social Media Marketing Plan
- Similar to a traditional marketing plan
- Documents goals and strategies for the plan
- Includes budget, expected returns, answers to potential
questions, methods of measuring and managing

8. Goals & Strategies
- Set realistic goals (generating sales leads, managing crisis,
increasing customer satisfaction
- Combine strategies to further expand reach
- HOW will you target?
- Demographics, platforms, needs/wants

9. Content
- Strong Brand Focus
- Promotions that offer discounts or gifts
- Relevant Information
- Keywords
- Focus on Audience
- “YOU” Attitude

10. Ethics
- Your content is within company values
- Keep things confidential
- Be accountable and fix issues quickly, social media is very visible

11. Monitoring, Measuring, Managing
- Use Social Media Analytics to monitor, measure and interpret
data on social media
- Stay true to the campaign and company stance
- Awareness and Share of Voice in regards to your brand are
important