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  1. 1. 09.29.2011 Presented by Eve Mayer Orsburn Author/Chief Executive OfficerSocial Media DeliveredCopyright © 2011 - All Rights Reserved
  2. 2. WHAT IS SOCIAL MEDIA?An ONLINE COMMUNITY shared with people who like anddo similar things that you like and doA place to have a CONVERSATION with colleagues, fellowconsumers, and customersA place where people GIVE and GET information aboutthings that interest themSocial Media is simply people COMMUNICATING throughnew technologies
  3. 3. WHAT DOES SOCIAL MEDIA INCLUDE?FACEBOOK: the largest social media networkFOURSQUARE: social media application that shares a user’s‘location-base’TRIPADVISOR: considered a social media vehicle because itallows users to ‘rate their experience’TWITTER: a micro-blog networkLINKEDIN: largest professional networkOther social media: Flickr, Yelp, YouTube, Tumblr, Blogs, MeetUp,Reddit, and StumbleUpon
  4. 4. WHY SOCIAL MEDIA?According to Nielsen’s 2009 study:• 90% of consumers trust online recommendations frompeople they know• 70% trusted consumer opinions posted online from peoplethey dont know• When it comes to making purchase decisions, onlineconsumers are becoming increasingly dependent onfeedback from shoppers like themselves (peers)
  5. 5. WHAT IS THE GOAL? “Start with the end in mind.” - Stephen R. Covey (The 7 Habits of Highly Effective People)
  6. 6. SHUSH AND LISTEN! Listen for what people are saying about your: • INDUSTRY • COMPANY • PRODUCTS/ SERVICES
  7. 7. WHY OPPOSITES ATTRACT • Join a few groups to keep up with your industry • Make like-minded connections to follow trends • The MAJORITY of the groups you join must target your key prospects.
  8. 8. ONE BALL IS NOT ENOUGH TO JUGGLE Areas of your company that can leverage social media: • Customer Service • Marketing • Company Goal Fulfillment
  10. 10. THE ROI OF SOCIAL MEDIA Keys for Measuring ROI: 1. Set specific goals 2. Establish simple, safe, and effective ways to track the achievement of these goals
  11. 11. FACEBOOK STATISTICSOver 700 million active users around the world *The average age of Facebook users is 37The average Facebook user is connected to 80 groups, eventsand community pagesOver 49.28% of the U.S. population is on Facebook *Americans spend an average of 5.2 hours on Facebook a monthMore than 1.5 million local businesses have a Fan Page*Updated July 2011 (source: Social Bakers)
  12. 12. TWITTER STATISTICSOver 200 million users worldwide *200 million daily tweets *39: average age of Twitter userStrong Business to Consumer presenceOrganizations leveraging Twitter include: restaurants, lawyers,medical practices, retail brands and celebrities*Updated May 2011 (Source: comScore)
  13. 13. LINKEDIN STATISTICSNetwork of 120+ million professionals from around the worldAverage user age is 44A new member joins approximately every secondExecs from all Fortune 500 companies are LinkedIn users85% of US companies plan to recruit w/ LinkedIn this yearAverage HH income = $110,00011 million users in Europe; 4 million / The UK; 1 million / SpainUpdated March 2011 (source: LinkedIn Ad Platform)
  14. 14. YOUTUBE STATISTICSPage view impressions each month = 92 billionMore video content is uploaded to YouTube in a 60 day periodthan the three major U.S. television networks created in 60 yearsThe most popular YouTube video now has 505+ million viewsYouTube customers use as much bandwidth on a daily basis asthe entire Internet used in 2000 by itselfEstimated 400 tweets per minute contain a YouTube linkUpdated August 2011;
  15. 15. LET’S CONNECT… Want Access to more Social Media Know How & Free Tips? Visit us online at: Or follow us at: Connect with me at… Email: Office: +1 469.248.0616