Detailed social media presentation.

2. TOPIC
Social media
Group Members
Wasim Arif Hashmi
Hammad Akhtar
Suneelah Hassan

3. Social Media
• Mike Volpe:
“It’s media (content that is published) with a social (anyone
can add to it) component”
• In General
Social media refers to online tools and services which allow
an exchange of ideas, information, videos, pictures, and
graphics — just about anything you can name.

4. WHY USE SOCIAL MEDIA?
• Being on social media lets people (social media users)
know that we care and are listening/keeping up to date
with the current trends
• Open to new ways of getting in touch and sharing
knowledge
• Can act as a motivational tool, reintroduce care/concern
about the environment to people
• Technology may have caused decline in attention to and
care for the environment, but technology/social media is
how to get that attention back

5. Types of Social Media
Share
NetworkPublish

6. Types of Social Media
• Publish: Everyone can publish anything for everyone
• Share: Anyone can promote anything to everyone
• Network: Anyone can connect with everyone from anywhere

7. Types of Social Media Services
• Bookmarking Sites and Social News Sites (Digg)
• Blogs and Microblogs (Twitter, Tumblr)
• Social Networking Sites (Facebook, Google+)
• Shopping Sites (Amazon)
• Multimedia Sharing (YouTube, Flickr)
• Virtual Worlds (World of Warcraft, Second Life)

8. Did you know?
• There are over 2.7 billion searches perform on GOOGLE each
month
• The number of text messages send and received is exceeds the
total population of the planet
• More the 3000 books are publish every day

9. • It is estimated that the week worth of New York Times
contains more information that a person likely to come
across in a life time in the 18 century.
• It is estimated that 40 Exabyte's (4*10power19) new
unique information will be garneted world wide this year
that is more than in the previous 5000 years.
• Generation C is creating content every day.

10. So why should we care?
• Because 3 out of 4 use social media.
• Because social media is now 4th most popular online activity

11. • Because social media is like word of mouth
• Because social media is democratizing communications.
big time. (Technology is shifting the power away from
the editors, the publishers, the establishment, the media
elite. Now its the people how are in control)

12. World population on
social media

13. Social media giants
• 4Chan: 11 million users
• Airbnb: 50 million users
• Facebook: 1.71 billion users
• Flickr: 112 million users
• Google+: 300 million users
• Instagram: 400 million users
• LinkedIn: 450 million users
• Myspace: 50.6 million users
• Periscope: 10 million users
• Pinterest: 100 million users
• Reddit: 36 million accounts
• Snapchat: 100 million users
• Twitter: 320 million users
• WeChat: 1.12 billion users
• Weibo: 600 million users
• WhatsApp: 900 million users
• YouTube: Over 1 billion users

14. Facebook

15. Twitter

17. Social media business statistics
• Social networks earned an estimated $8.3 billion from
advertising in 2015
• 38% of organizations plan to spend more than 20% of their
total advertising budgets on social media channels in 2015, up
from 13% a year ago
• Only 20 Fortune 500 companies actually engage with their
customers on Facebook, while 83% have a presence on
Twitter
• People aged 55-64 are more than twice as likely to engage
with branded content than those 28 or younger
• 96% of the people that discuss brands online do not follow
those brands’ owned profiles
• 78 percent of people who complain to a brand via Twitter
expect a response within an hour

18. Marketing Communication
The aim of marketing communication is :
• To get into contact with target audience.
• Buildup a communication channel between company
and customer.

19. Fields of Communication Channel
Marketing communication has five diverse
fields. These are:
1. Advertising
2. Personal selling
3. Public relations
4. Direct marketing
5. Sales promotion.

20. Social Media Marketing (SMM)
Social media marketing is:
• The use of social media channel to promote company and
its products.
• A form of internet marketing.
• Social media networks are used to achieve marketing
communication and branding goals.

21. How to use SM in Marketing
• Consider your business goals.
• Define your goals and target audience.
• Without social strategy, use of social media is useless.

22. Developing Goals
• Website traffic
• Conversion
• Creating a brand identity
• Communication and interaction with key audience.

23. Success in SMM
• Understand that people decide where and how they get in
touch with you.
• Have a strategy, goals and plan.
• Speak the language, the customer speaks.
• Listen, measure, monitor and act.

24. Best Social Media Marketing Tips
• Planning
• Content is king
• Consistent Brand Image
• Blog
• Links
• Track Competitors
• Measure success with analytics

25. Growing Importance
• Effective and inexpensive
• Branding can be done effectively
• Customer acquisition is easy
• Enables direct customer interaction
• Can generate more leads/sales

26. SMM GOLDEN RULE
There are some Golden rules in social media marketing.
1) Communicate
2) Share
3) Measure
4) Create
5) Solve

27. Increasement of time
According To Social Media Today According To Swift Page
• 21% marketers are
spending more than one
hour on social media.
• 58% marketers spend at
least 10 minutes.
• 50% marketers said that they
have increased time on social
media and gained new
customers.

28. Importance of Social Media
• Involved sharing of contents, images, videos etc. for
marketing purpose.
• Can be used to inform sales to customer and offering
them special coupons.
• Gives marketers a voice and way to communicate with
peers, customers and potential customers.
• People trust these information because these are come
from their own networks.
• Companies can manage their reputation.

29. Pros of SMM
• Fun way to do business.
• Cost effective.
• Ability to make social connections with customers.
• Ability to immediately educate a larger public about your
industry.

30. Cons of SMM
• Wrong online brand strategy can put you at viral
disadvantage
• Damage your reputation
• Time consuming
• Negative influence on worker’s productivity.
• Excessive use of social media can damage mental and
physical health.

31. SWOT Analysis
Strength
Strong brand.
Loyal customer.
Large mailing list.
Lower employment cost.
Time saving management.
Direct with audience.
Weakness
Cross-Channel report.
Lack of social media market experience.
Not enough staff.
No frontier between community and
brand
Low conversation rate from audience
Opportunity
Create a strong, loyal and educated
community.
Inter connect all social channels.
New market, new product, cross selling.
Quick access to customer issues.
Increased investment opportunity.
Threats
Lost trust.
Low CTR`s.
Brand impersonality.
Consumer reaction on price policy.
Negative feedback on social network.

32. Conclusion
• Social media is spreading rapidly.
• Social media has created a powerfull platform.
• Enhance and elaborate marketing.
• Products may become more popular.
• It would be beneficial for marketers to use social media
for their business purpose.
• It gives customers opinions and feedback.