LET BIG DATA DO
KEY IMPLEMENTATIONS BY ENTERPRISES
Customer Service Contact Centre
Social Media Customer Contact
In-premise Social Media Command
Address Enterprise’s increasing
requirement to respond to online
complaints and feedback in real-time
•Secure response management and
•Seamless integration with the existing
•Customer response time to resolve new complaints
•Risk of losing brand image due to online complaint escalation
•Complete control over the system and opportunity for future customization
•Complete ownership to the data and control over conversation flow
Social Media Analytical Report on
Social Media Analytical Report on
•In-depth analysis on the conversations
happening around TV shows
•Audience insights on what drive online conversations
•Competitive analysis on what TV shows were being talked most
•Audience sentiment towards the TV shows and its actors
•Comprehensive study on all the product
lines of FMCG brands
•Tracks their online presence. along with
their respective competition.
•Complete landscape of the FMCG’s brand presence v/s it’s competitors
•Key insights on most talked campaigns and why
•Insights on how consumers respond to FMCG brands and their sentiments
GLOBAL CLIENTS / PARTNERS
Success Stories Across the Globe
Partners / Clients Across Continents
DECIDE AND DEFEND
Decide to be on Social Media, and defend the decision with full
Image Credit: atlantablackstar.com
NO LOOKING BACK
There is no way to back track from Social
Media once you decide to go online.
If one takes a step to stay away after adopting
Social Media, it creates a huge backlash.
People will have a feeling that you are running
away from the field, and it creates a bad image
of the person.
Social Media is rigorous, resource (time and
money) consuming, and most importantly
extremely high commitment involving medium;
which is why one needs to work out before
An important fact is that:
YOU CAN NOT BE AWAY FROM SOCIAL
MEDIA IN TODAY’S WORLD.
UNDERSTANDING THE KPI’S
People expect certain things from you, and it has to go into
your communications strategy. This should reflect in Social
METRICS FOR LEADERS
THIS IS HOW PEOPLE CHOOSE THEIR LEADERS.
Can you master them all?
• Family and Care
• Issues to interest/industry Groups
• Stand on National Issues
• Highly influenced by Tech Savvy-ness
• Shared through Vision Doc
• Show high action
• Collect thoughts from ground
The plan needs to be inclusive of different sections of society.
More influential groups need to be addressed.
FOCUS OF CAMPAIGN
Find and address the relevant issues of these groups.
IT / ITes
Caution: Take extra care of not being used by them.
DELIVERING WITH QUALITY
What people see is what they buy. Use cases come
later. Live the campaign with high quality and regularity.
WIN THROUGH QUALITY
One Goal : Great Leadership for Superpower India.
Make content that creates an
A new benchmark in content
presentation and design.
Time needs to be according
to the mood of the market and
Be everywhere but enter any channel with a purpose and
Remember : Success cannot be a coincidental. It has to be
planned and executed.
SOCIAL MEDIA CONTENT
No of issues
Buzz around leaders,
Congress and other
Size of the
can be leveraged
BUILDING A ECOSYSTEM
Talk less. Listen more. Focus on adding value to the society.
Address the important issues. Stay away from fights.
Have the system that can handle difficult times and be
very choosy on the team and the tools you deploy.
Discovering Evils, Pre-virals
Buzz around Campaign
Reaction of Competition
LISTEN, LISTEN & LISTEN
1. Social Media is about
2. Let them talk.
3. You being the leader,
listen to them closely.
4. Get involved where
5. Let the people be the
master of their lives.
6. You facilitate.
LISTEN TO THE ENTIRE SOCIAL WEB
People will talk where they want to. You can not force them to talk on a
particular medium. So you need to listen to the entire social web.
Make the people feel important. The favor will be returned.
DON’T BE NEWS
BE A NEWS MAKER
You are a leader. People want to know what you have to say about critical things.
Do not be a news sharer. Let the Media and citizen journalists in Social Media do
it. You focus on important things for the nation and people. Tell your views.
A LEADER INSIDE OUT
You are a leader first.
As a leader you are
expected to create
Keep adding value to the
community with your
vision and actions.
Be the subject. Not the
carrier of the subject.
MAKING A STRONG
Focus on building community. It can be multiple communities based on
specific interests, but they should be groomed.
Note: Communities are built on values and not on activities.
WINNING LIES ON STRENGTH AND
BEHAVIOR OF COMMUNITY
Communities are built everyday. What matters is who is able to
keep it for long and extract the right value out of it.
Engage and build a vibrant community with your mass followers
Image credits: www.innovationsinnewspapers.com,
abclocal.go.com , www.3a.com.pl
MARRY ONLINE AND
It is very important to recognize Social Media as a major
communication medium. The messaging needs to be consistent
NOT TO FORGET THE WORLD DOES NOT
START OR END WITH SOCIAL MEDIA
Two traps one should never fall
1. Thinking Social Media is
enough to give you victory.
2. Social Media strategy
being independent of other
There can only be an unique
YOU, and your communication
should also reflect that.
SOCIAL MEDIA AS A
Social Media is all about
people, the emotional
connection with them, the
relationships that is
groomed and the
conversation that happens.
Social Media is not
Social Media is MEDIA.
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