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Social media
Social media has become a major part of online activity and digital marketing. Some key points: - Over 60% of adults worldwide now use social media, with over 22% of online time spent on major channels like Facebook and Twitter. - Social commerce sales through social media are expected to reach $30 billion by 2015, with 20% of users willing to make purchases directly within social media sites. - Most large companies have active social media presences, and over 90% of marketers now use social media as an important part of their strategies.
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Social media
- 1. Social Media The GoldenRush of 21st Century
- 2. What is SocialMedia? • Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. def (Wikipedia) - Social Media IS A big deal Going where your customers already are or where they want to be Applicable to most companies in some way or another Time-consuming All about THEM • Social Media IS NOT A fad A replacement for traditional advertising The first step The magic bullet FREE All about YOU
- 3. What Social Mediahas done • Social Media make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). Before After
- 4. Social Media Traffic • THE BIG FIVE
- 5. Social Media Statsfor 2012 • 62% of adults worldwide now use social media • Social networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest • 56% of social media users have admitted to using channels to spy on their partners • Brazil has the highest online friends – average of 481 per user • Japan has the lowest average online friends – avereage of just 29 friends per user
- 6. Social commerce • Social commerce sales should total $9.2 billion by the end of this year and are expected to climb to $14.25 billion in 2013 and $30 billion in 2015 • Some 167 million people will shop online this year, which will increase to 192 million by 2016 (spending an average of $1,800 per person per year) • 20% would purchase within a social media site • 40% of Twitter users regularly search for products via Twitter • 12% of consumers have purchased a product online because of info they found on Twitter • 60% are willing to post about products/services in FB if they get a deal or discount
- 7. Social media inbusiness • 65% of the world’s top companies have an active Twitter profile • 90% of marketers use social media channels for business, with 93% of these rating social tools as “important” • 43% of marketers have noticed an improvement in sales due to social campaigns • 72% of marketers who have worked in social media for three or more years said that they saw a boost in turnover due to social channels (the longer you’re working in it the better you get) • 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads • The average time spent by marketers on social media is 1-5hrs per week for those just getting started and 6+ hours per week for those with 3+ years of experience • The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)
- 8. Twitter Stats • The average Twitter user has 126 followers • The average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link) • Over 40% of Twitter users do not tweet anything • About 0.05% of the total twitter population attract almost 50% of attention on the channel • 71% of the millions of tweets each day attract no reaction • 25% of Twitter users have no followers • 45% of the mass communications posted on Twitter are nonsense • 8% of Americans use Twitter • Twitter now has more than 140 million active users, sending 340 million tweets every day • Twitter users send over a billion tweets every 72 hours • Twitter should see 250 million active users by the end of 2012
- 9. Facebook stats • 137.6million unique visitors per month (In the USA alone) • 7:45:49 = time spent per person per month on Facebook • 54% of monthly users access it via a mobile device • Facebook has 901 million monthly active users
- 10. General Internet statistics2012 • The average US internet users spends 32 hours online every month • Every month the online population spends equivalent to 4 million years online • On average a global internet user spends 16 hours online (vs 32 hours for USA) • The UK has the highest percentage of people online (85% = 53 million), followed by Germany (82% – 67 million), Fance (80% 52 million), Japan (80%, 102 million) and the USA (79% – 244 million) • China has the most people online – 456 million (only 34% of population) • Chinese users spend more than 5 hours a week shopping online • There are more than 1 billion search queries per day on Google • The highest growing trends: location-based services (27%), Timeshifted TV (27%), Internet Banking (19%) • Least growing trends: Professionally created videos (12%), Live Internet videos (12%), user created videos (12%)