1. Individual Assignment 1 Business Strategy What is it? Author: Ludvig 40089@student.hhs.se. Student at MSc Marketing & Media Management. Stockholm School of Economcs. Course Media Management 2010
2. The business model Abusiness model is the overall term of how the different pieces of a business collaborates and should generate value to it’s stakeholders. Also known as business idea Author: Ludvig 40089@student.hhs.se. Student at MSc Marketing & Media Management. Stockholm School of Economcs. Course Media Management 2010
3. Vision and Mission Vision is how one sees the business model in the future Mission is the underlying and differentiated purpose of the business model Author: Ludvig 40089@student.hhs.se. Student at MSc Marketing & Media Management. Stockholm School of Economcs. Course Media Management 2010
4. Business Strategy Business Strategy is how, within the frame of your business model, you are trying to accomplish your vision to fore fill your mission – your right to exist. Author: Ludvig 40089@student.hhs.se. Student at MSc Marketing & Media Management. Stockholm School of Economcs. Course Media Management 2010
5. Why? Because we need to think and act as a group Author: Ludvig 40089@student.hhs.se. Student at MSc Marketing & Media Management. Stockholm School of Economcs. Course Media Management 2010
6. Company example Business model: “Dice develops top quality computer games for an expanding gaming market. We combine focused creativity with effective production and great technical know how. /…/” www.dice.se available 2011-01-21 CET 00:19 Author: Ludvig 40089@student.hhs.se. Student at MSc Marketing & Media Management. Stockholm School of Economcs. Course Media Management 2010
7. References in notes Collins, J.C. & Porras, J.I., “Building Your Company’s Vision”, HBR, 1996. Magretta, J., “Why Business Models Matter”, HBR, 2002. Author: Ludvig 40089@student.hhs.se. Student at MSc Marketing & Media Management. Stockholm School of Economcs. Course Media Management 2010
