1. ALEX WOODS
12 Parnell Road,Spital,Wirral CH63 9JS Tel:07812 409939 / 0151 200 1143 alexwoodsart@yahoo.co.uk
Educated, articulate and well presented, Alex is an experienced creative designer and product
development professional with excellent communication skills and a friendly outgoing nature. She has the
ability to develop projects from initial concept through to print/store level. She is confident building and
maintaining strong client relationships and is passionate about customer service.
A technical fashion degree initiated a career working with large retailers such as M&S and corporate wear
users such as Virgin Airlines. This experience resulted in a strong understanding of all components of
creative design, product development, garment, graphic design and illustration, trend and comparative
research, colour palette generation and approval, manufacturing process, merchandising, sales and
marketing.
A conscientious team player, Alex possesses strong initiative and excels at working unsupervised. She has
superb organisational and planning skills and is experienced communicating at all organisational levels. A
graduate with proven track record over 20 years, Alex’s experiences with both large and small enterprises
guarantees versatility and adaptability.
A self-starting, highly motivated individual who takes pride in their planning and execution will ensure
success in your organisation.
SKILLS AND ACHEIVEMENT
 Creative designer with sales and direct marketing experience. Excellent Illustration skills.
 Experience within a supplier/manufacturer environment – Designing products and promotional
material and content for Next, M&S, Littlewoods, Matalan, EWM, Virgin Airlines, Honda, Ford, De
Vere, RSPCA, Marie Curie and own-brands.
 Excellent client liaison and account management. Professional design and product presentation.
 Driven by attention to detail. Alex can demonstrate problem solving, negotiation skills and resolve
technical issues.
 Brochure, stationery, leaflet, poster and other printed material design through to print format.
 Digital concept and co-ordination, including photography, writing accurate copy, image research
and photo shoot direction. Working with external media and website companies.
 Experience in Wedding stationery design and marketing, garment design, embellishment and print
design/manipulation, trend forecasting and look books/mood boards.
 Management, co-ordination and effective communication with UK and offshore suppliers.
 Merchandising: co-ordinating approvals, proofreading, colour matching, checking manufacturing
quality, logistics and distribution of materials.
 Raising specifications, creating technical sketches and trim packs. Inspecting products against
specifications. Keen eye for quality standards and performance.
 Ability to manage and update critical path and work to strict deadlines.

2. CAREER SUMMARY
CustomerDevelopmentExecutive,RecyclingforGoodCauses,Bromborough –Workingin the charitynon-profit
sector,Alex wasresponsible for designingand marketingpromotionalmaterial andservicestoraise the profile and
raise fundsforlarge organisationssuchasMarie Curie,RSPCA andThe Royal BritishLegion.Customercontacttargets
were alwaysexceededinthisrole. 07/2013 to 07/2014 redundancydue to companyrelocation.
Corporate WorkwearManager, HeatonsOffice Solutions,Birkenhead–Alex joinedthisoffice suppliesorganisation
to assistthe 14 strong salesteamaddworkweartotheirportfolioandgenerate new business. Range building,
presenting,negotiatingandclosingdealsshe successfullygainedcontractswithDe Vere,BrotherIndustries,Abbey
LogisticsandM.J Quinn(B.T) 08/2011 to 02/2013 redundancydue to companyre-structure.
Merchandiser/ProductDeveloper/Designer,SkylandKnitwear,Manchester–A multi-taskingrole,Alexdeveloped
productsfrom initial conceptthroughtostore forretailersinthe U.Kand Europe such as El Corte Ingles,C&A,
Bonmarche,EdinburghWoollenMill.Workingsuccessfullywithstore buyersandoverseassuppliersshe utilisedher
skill settostrengthenqualityandstandardsandproducedsome of the mostprofitable,best-sellingstyles. 05/2006
to 07/2011 to joinHeatons.
Own Business,Bespoke WeddingStationery –Alex promoted andcreated printedstationeryforclientswitha
unique sellingpointandpersonalisedservice. 10/2005 to 05/2006 to joinSkyland.
Designer/Sales,TJSUK Ltd, Ellesmere Port –Successfullymaintainedrelationshipsandsuppliedgarmentstomajor
retailersincludingNext,Littlewoods,JohnLewisandGeorge.Alex supportedthe Littlewoodsaccountwhichwas
over45% of the companyportfolio,andestablishedTJSasone of theirlargestsuppliers. 03/2002 to 10/2005
Companyclosedfollowingthesale ofLittlewoodsstores.
Designer/Sales,Fairway Corporation,NantwichNextsupplier–WorkingwithbuyersfromNexttoproduce tailored
suiting. Deliveredexcellentservice andincreasedbusiness. 10/2001 to 03/2002 to joinTJS
DesignManager, CosaltWorkwear,Manchester– Alex acquiredlucrative,highprofileclientssuchasVirginAirlines,
The Post Office,FordandToyota.Successfullyimplementingcorporate workwearandassociated accessories to
enhance theirrebrandingstrategy. 09/1997 to 10/2001 to joinFairway.
Expansion on individual roles and excellent references can be provided on request.
QUALIFICATIONS AND TRAINING
BA (Hons) Fashion Design with Technology – Manchester Metropolitan University 1994
National Diploma in Foundation Studies (Art & Design) – NEWI, Wrexham
2 ‘A’ Levels – St Richard Gwyn High School, Flint
5 ‘O’ Levels – St Richard Gwyn High School, Flint
PERSONAL AND INTERESTS
Full clean driving License and own car.
Dancing, Yoga, Swimming, Zumba, Dog walking and all things vintage!