1. Daniel Malone
92 Ability Place, 37 Millharbour, London, E14 9HW
Mobile: 07870764504
Email: 2danmalone@gmail.com
Personal Profile
An ambitious and reliable MSc. International Marketing graduate with 6 years experience in sales and customer
service. Passionate about communications, with excellent communication skills that aid an ability to solve problems
professionally while inspiring confidence according to the audience. I am a democratic leader, able to use my own
initiative and work as part of a team to complete challenging objectives under pressure and on time.
Seeking a graduate position in a competitive communications environment that provides opportunities for personal
and professional growth, while offering a career where the challenges, and rewards for achieving them, are both
exceptional.
Skills and Abilities
Communication Skills
Consistently achieved first class grades (Above 70%) for all individual and group presentations throughout
my Masters and Undergraduate degrees.
Awarded 100% in all mystery shops at John Lewis by identifying customer needs, clearly articulating
complex product benefits, identifying the best option while answering questions with authority.
Research and Data Handling
Ability to accurately collect and organise large amounts of qualitative and quantitative data from a variety of
sources was required to conduct my final year project (1st
) and Masters Dissertation (Predicted: Merit).
Successfully conducted and analysed 7 interviews for my dissertation, each lasting 45-60 minutes.
Organised and facilitated a local branch customer focus group at John Lewis, followed by suggesting
appropriate recommendations.
Organisation
Managing my time was essential to ensure all academic work was completed to a high standard and submitted
on time, while balancing extra-curricular obligations with part-time work throughout all my studies.
Leadership & Team Work
My experience of working in both academic and professional teams has shown that I am an accountable,
emergent leader who attempts to utilise individuals’ strengths according to the goal being achieved.
Working within a team to hit and meet targets in both academic and professional contexts.
Responsible for training and developing new and existing staff across all positions of employment.
Regularly solving customer problems and complaints confidently and efficiently to prevent escalation to
management level.
Projects and Initiative
Co-founded the KCL Advertising, Marketing and PR Society, bringing together like minded students and
arrange talks by relevant professionals.
Increased department sales by up to 150% against the previous trading period by experimenting with
creativity when merchandising products to maximise purchases over a 2 month period.
Identified inefficiencies within the current sales process and created and implemented a new system resulting
in better customer service, a more efficient sales process and increased consumer confidence.
Taking ownership for my personal development enabled me to achieve annually high scores during
performance appraisals, earning me an NVQ Level 3 in Retail
2. Commercial Awareness
Developed a sound academic and practical understanding of business strategy and the importance of
commercial awareness as a John Lewis Partner, regularly updating my knowledge of market trends and
competitors prices and products.
Computer Skills
Advanced level MS Word and PowerPoint, with intermediate Excel and Outlook skills.
Intermediate level Photoshop, iMovie and Lotus Notes with solid internet research skills.
Education
2009-2010 MSc. International Marketing (Predicted Merit) - Kings College London
Modules: Consumer Behaviour, Business Negotiations, Markets Brands and Consumption.
Developed an understanding of how marketing is adapted internationally through case studies,
by specifically examining how factors such as environment, political risks, culture and
globalisation affect strategic decision-making at micro and macro levels.
Investigated the role of social media, such as ‘Twitter’ and ‘Facebook’, from a consumer
behaviour perspective, analysing how tweets and posts are produced and consumed.
Dissertation Project: Applying Behavioural and Motivational Theories to Investigate the Use of
Supportive Exercise Equipment
2006-2009 BSc Business Management (2.1) - Queen Mary, University of London
Modules: Marketing, Consumer Psychology, Social and Political Marketing, Accounting
Final Year Project (1st
): Investigating ‘Advertising in Computer Games’
1998-2005 St. Edmunds College, Ware.
A level’s: Media Studies (A), Sports Science (B), English Lit (C) AS level: Theology (B)
GCSE’s: 10 including English and Maths at Grade B
Employment
August 2005 – Present (Part-time)
Gap Year 01/08/05 - 01/09/06 (Full time)
Sales Assistant at John Lewis Watford
June 2008- August 2008 (Full Time) Telesales Agent at CCA International, London
July 2004 – August 2005 (Part Time) Sales Assistant at Sports Soccer, Watford
Interests
Technology: I enjoy using and keeping up to-date with the latest technology trends. I am specifically fascinated with
how social media and computer games are changing our consumption patterns.
Fitness: I enjoy playing football and most racquets sports, and recently learnt to ski. I have also continued to stay
informed regarding current health and fitness trend by reading magazines and blogs.
Achievements
Co-founded the KCL Advertising, Marketing and PR Society
Head of Advertising for the KCL student newspaper ROAR.
Represented the University football team as part of the First and Second team squad.
College Prefect, House Captain, and Captain of the College Football and Tennis teams at First level
Duke of Edinburgh Bronze Award (Organised two Borders charity football events raising £200).
References available upon request
