Discover the perfect match for your brand with well thought-out profiles represented by Audience Personas. In the context of B2C vs B2B, some factors will vary in importance but thorough portrayals should always be developed. In both cases, exploration of brands and research of respective audiences is aided with Experience Mapping. Detailed perspectives for a range of behaviors related to personal and professional lifestyle are further derived from analysis of Audience Touchpoints. The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals. Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.

1. Concept Design / ACADEMY /
Content and toolkits covering critical thinking, strategic planning, branding,
communications, human resources & organizational development.
academy.conceptdesign.io
Curated / Hosted / Directed by Ed Thompson

2. Audience Personas | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/audience-personas
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Audience Persona
Discover the perfect match for your brand with well thought-out
profiles represented by Audience Personas.
In the context of B2C vs B2B, some factors
will vary in importance but thorough
portrayals should always be developed. In
both cases, exploration of brands and
research of respective audiences is aided
with Experience Mapping.
Detailed perspectives for a range of
behaviors related to personal and
professional lifestyle are further derived
from analysis of Audience Touchpoints.
Improved data can be gained with research to expand the relevant details for
your Core Demographics. That expanded understanding is often essential to
achieving sustained Competitive Advantage.
The profiles of an ideal customer in a target audience usually include:
Personalization Demographics Psychographics
Buying Decisions Media Style & Aesthetics
Professional Background Challenges

3. Audience Personas | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/audience-personas
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Personalization
Name / Photos / Quote / Attitude / Philosophy
Demographics
Age / Gender / Income / Location / Family / Income / Education
Style & Aesthetics
Fashion / Lifestyle / Culture / Sub-Culture
Professional Background
Industry / Job Title / Income / Company Size
Psychographics
Beliefs / Personality / Goals / Values
Challenges
Challenges / Fears / Worries / Pain Points
Media
Blogs / Magazines / Conferences / Books / Influencers / Thought Leaders
Buying Decisions
Role / Frequency / Concerns / Hesitations

4. Audience Personas | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/audience-personas
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
The role of the Scenario in Life [Or] Primary Professional Goal
Scenario Habits [Or] Professional Challenges
Scenario Influence [Or] Professional Influence
Scenario Network [Or] Work System / Process
Brand Perception
Keyword(s) for Product Search

5. Audience Personas | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/audience-personas
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
What We Want Our Audience to Say/Think

6. Audience Personas | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/audience-personas
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
What We Want Our Audience to Say/Think

7. Concept Design / COACHING /
Custom programs to elevate the performance of agency teams, marketing
divisions and business leaders.
conceptdesign.io/coachingz
Professional Development with Ed Thompson

8. Concept Design / COACHING /
https://conceptdesign.io/coaching
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
COACHING SESSIONS OVERVIEW
Our coaching programs strengthen alignment amongst staff for common
skillsets covering communication, presentation and solutions development.
All participants in coaching programs gain ongoing access to the
Concept Design / ACADEMY /
Creative Thinking Strategic Planning
Create stronger team interaction for
specific skill-sets through guided exercises.
Increase the caliber of decision-making by
teams to maximize performance.
Brand Activation Organizational Excellence
Strengthen capabilities of marketing
teams and their advertising and
promotional campaigns.
Alignment / Development of a unified
company culture centered on a shared
vision for the future.
Executive Leadership
Reinforce the strengths necessary to sustain your development as a Results Driver.

9. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Join Our Community
Gain access to a powerful resource for knowledge to support your career goals
and business objectives.
academy.conceptdesign.io

10. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築

11. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Ed Thompson, Curator / Host / Director
About Me
The Concept Design Academy is based on the numerous seminars and
workshops I have delivered across decades at corporations throughout
Greater APAC. These programs have improved the efficiency of sales and
marketing initiatives, along with aligning the performance of their
management, employees and partners.
As a marketing consultant with advanced fluency in Japanese and 20+ years in the country, I
continue to provide multinationals in the region with strategic advice covering disciplines of
public relations, market planning, business development, and influencer marketing.
Start Your Journey
You are about to gain access to a powerful resource for knowledge that will support your career
goals and business objectives across a variety of disciplines.
Our content and toolkits cover critical thinking, strategic planning, branding, communications,
human resources and organizational development.
The transformational frameworks you will encounter here are derived from extensive
experience directing advertising campaigns, marketing promotions and digital media initiatives
across numerous industries. These include fast-moving consumer goods, fashion and lifestyle,
beverages and liquor, music & entertainment, talent & recruitment, and travel & tourism.
A Big Thanks
In addition, our international membership of business professionals continuously adds to our
global body of knowledge to meet the demands we all face in a quickly changing world.
Brand Experience
adidas, Nike, All Nippon Airways (ANA), United Airlines, Boots Cosmetics UK, Downy, Guerlain Paris, SK-II, Cadillac,
Chevrolet, CitiBank, DrKW, Gillette, Schick, Crystal Head Vodka, IW Harper, Johnnie Walker, Usquaebach Whisky,
Saijo Sake, Imperial Tobacco, Mobil 1, Tiffany & Co., Hitachi, Microsoft, Ocean Park Hong Kong, Vogue Japan
Agency Experience
Hakuhodo • McCann-Erickson • Wieden & Kennedy • Beacon Communications • Ogilvy & Mather • Wunderman •
NTT Advertising • Desgrippes Gobé (d/g*) • Bates Asia • J. Walter Thompson • Weber Shandwick
Academic Instruction / Continuing Education
Temple University Japan / United International Business Schools (Tokyo Campus) / New York University (Tokyo
Campus) / Nikkei Business School (日経ビジネススクール)

12. Powered By
Marketing Strategy / Campaign Planning / Process Frameworks
Concept Design is a creative consultancy — covering branding, public relations,
media management, and event production — directed by Ed Thompson,
Marketing Consultant / Founder. We deliver high-level execution from planning
to implementation on all communications and strategic business programs for
global multinationals across Japan & APAC.
Our ability to integrate design, marketing, technology and media
communications elevates the reach and impact of our client initiatives. We
provide brand activation and channel engagement through these custom
programs for innovative brands seeking to fully maximize their promotional
impact, lead generation and loyalty campaigns.
Staff training, team building, executive coaching and organizational development
are also a part of our core consulting focus, to assist businesses in improving their
overall effectiveness.
www.conceptdesign.io

13. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Available for Mobile & Tablets