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AUDIENCE PERSONA (WORKSHEET)

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Concept Design / ACADEMY /
Content and toolkits covering critical thinking, strategic planning, branding,
communications, ...
Audience Personas | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/audience-personas
Strategic Market P...
Audience Personas | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/audience-personas
Strategic Market P...
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AUDIENCE PERSONA (WORKSHEET)

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Discover the perfect match for your brand with well thought-out profiles represented by Audience Personas.

In the context of B2C vs B2B, some factors will vary in importance but thorough portrayals should always be developed.

In both cases, exploration of brands and research of respective audiences is aided with Experience Mapping.

Detailed perspectives for a range of behaviors related to personal and professional lifestyle are further derived from analysis of Audience Touchpoints.

The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.

Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.

Discover the perfect match for your brand with well thought-out profiles represented by Audience Personas.

In the context of B2C vs B2B, some factors will vary in importance but thorough portrayals should always be developed.

In both cases, exploration of brands and research of respective audiences is aided with Experience Mapping.

Detailed perspectives for a range of behaviors related to personal and professional lifestyle are further derived from analysis of Audience Touchpoints.

The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.

Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.

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AUDIENCE PERSONA (WORKSHEET)

  1. 1. Concept Design / ACADEMY / Content and toolkits covering critical thinking, strategic planning, branding, communications, human resources & organizational development. academy.conceptdesign.io Curated / Hosted / Directed by Ed Thompson
  2. 2. Audience Personas | Concept Design / ACADEMY / https://academy.conceptdesign.io/posts/audience-personas Strategic Market Planning マーケティング戦略・キャンペーン企画・プロセス構築 Audience Persona Discover the perfect match for your brand with well thought-out profiles represented by Audience Personas. In the context of B2C vs B2B, some factors will vary in importance but thorough portrayals should always be developed. In both cases, exploration of brands and research of respective audiences is aided with Experience Mapping. Detailed perspectives for a range of behaviors related to personal and professional lifestyle are further derived from analysis of Audience Touchpoints. Improved data can be gained with research to expand the relevant details for your Core Demographics. That expanded understanding is often essential to achieving sustained Competitive Advantage. The profiles of an ideal customer in a target audience usually include: Personalization Demographics Psychographics Buying Decisions Media Style & Aesthetics Professional Background Challenges
  3. 3. Audience Personas | Concept Design / ACADEMY / https://academy.conceptdesign.io/posts/audience-personas Strategic Market Planning マーケティング戦略・キャンペーン企画・プロセス構築 Personalization Name / Photos / Quote / Attitude / Philosophy Demographics Age / Gender / Income / Location / Family / Income / Education Style & Aesthetics Fashion / Lifestyle / Culture / Sub-Culture Professional Background Industry / Job Title / Income / Company Size Psychographics Beliefs / Personality / Goals / Values Challenges Challenges / Fears / Worries / Pain Points Media Blogs / Magazines / Conferences / Books / Influencers / Thought Leaders Buying Decisions Role / Frequency / Concerns / Hesitations
  4. 4. Audience Personas | Concept Design / ACADEMY / https://academy.conceptdesign.io/posts/audience-personas Strategic Market Planning マーケティング戦略・キャンペーン企画・プロセス構築 The role of the Scenario in Life [Or] Primary Professional Goal Scenario Habits [Or] Professional Challenges Scenario Influence [Or] Professional Influence Scenario Network [Or] Work System / Process Brand Perception Keyword(s) for Product Search
  5. 5. Audience Personas | Concept Design / ACADEMY / https://academy.conceptdesign.io/posts/audience-personas Strategic Market Planning マーケティング戦略・キャンペーン企画・プロセス構築 What We Want Our Audience to Say/Think
  6. 6. Audience Personas | Concept Design / ACADEMY / https://academy.conceptdesign.io/posts/audience-personas Strategic Market Planning マーケティング戦略・キャンペーン企画・プロセス構築 What We Want Our Audience to Say/Think
  7. 7. Concept Design / COACHING / Custom programs to elevate the performance of agency teams, marketing divisions and business leaders. conceptdesign.io/coachingz Professional Development with Ed Thompson
  8. 8. Concept Design / COACHING / https://conceptdesign.io/coaching Strategic Market Planning マーケティング戦略・キャンペーン企画・プロセス構築 COACHING SESSIONS OVERVIEW Our coaching programs strengthen alignment amongst staff for common skillsets covering communication, presentation and solutions development. All participants in coaching programs gain ongoing access to the Concept Design / ACADEMY / Creative Thinking Strategic Planning Create stronger team interaction for specific skill-sets through guided exercises. Increase the caliber of decision-making by teams to maximize performance. Brand Activation Organizational Excellence Strengthen capabilities of marketing teams and their advertising and promotional campaigns. Alignment / Development of a unified company culture centered on a shared vision for the future. Executive Leadership Reinforce the strengths necessary to sustain your development as a Results Driver.
  9. 9. Concept Design / ACADEMY / https://academy.conceptdesign.io/ Strategic Market Planning マーケティング戦略・キャンペーン企画・プロセス構築 Join Our Community Gain access to a powerful resource for knowledge to support your career goals and business objectives. academy.conceptdesign.io
  10. 10. Concept Design / ACADEMY / https://academy.conceptdesign.io/ Strategic Market Planning マーケティング戦略・キャンペーン企画・プロセス構築
  11. 11. Concept Design / ACADEMY / https://academy.conceptdesign.io/ Strategic Market Planning マーケティング戦略・キャンペーン企画・プロセス構築 Ed Thompson, Curator / Host / Director About Me The Concept Design Academy is based on the numerous seminars and workshops I have delivered across decades at corporations throughout Greater APAC. These programs have improved the efficiency of sales and marketing initiatives, along with aligning the performance of their management, employees and partners. As a marketing consultant with advanced fluency in Japanese and 20+ years in the country, I continue to provide multinationals in the region with strategic advice covering disciplines of public relations, market planning, business development, and influencer marketing. Start Your Journey You are about to gain access to a powerful resource for knowledge that will support your career goals and business objectives across a variety of disciplines. Our content and toolkits cover critical thinking, strategic planning, branding, communications, human resources and organizational development. The transformational frameworks you will encounter here are derived from extensive experience directing advertising campaigns, marketing promotions and digital media initiatives across numerous industries. These include fast-moving consumer goods, fashion and lifestyle, beverages and liquor, music & entertainment, talent & recruitment, and travel & tourism. A Big Thanks In addition, our international membership of business professionals continuously adds to our global body of knowledge to meet the demands we all face in a quickly changing world. Brand Experience adidas, Nike, All Nippon Airways (ANA), United Airlines, Boots Cosmetics UK, Downy, Guerlain Paris, SK-II, Cadillac, Chevrolet, CitiBank, DrKW, Gillette, Schick, Crystal Head Vodka, IW Harper, Johnnie Walker, Usquaebach Whisky, Saijo Sake, Imperial Tobacco, Mobil 1, Tiffany & Co., Hitachi, Microsoft, Ocean Park Hong Kong, Vogue Japan Agency Experience Hakuhodo • McCann-Erickson • Wieden & Kennedy • Beacon Communications • Ogilvy & Mather • Wunderman • NTT Advertising • Desgrippes Gobé (d/g*) • Bates Asia • J. Walter Thompson • Weber Shandwick Academic Instruction / Continuing Education Temple University Japan / United International Business Schools (Tokyo Campus) / New York University (Tokyo Campus) / Nikkei Business School (日経ビジネススクール)
  12. 12. Powered By Marketing Strategy / Campaign Planning / Process Frameworks Concept Design is a creative consultancy — covering branding, public relations, media management, and event production — directed by Ed Thompson, Marketing Consultant / Founder. We deliver high-level execution from planning to implementation on all communications and strategic business programs for global multinationals across Japan & APAC. Our ability to integrate design, marketing, technology and media communications elevates the reach and impact of our client initiatives. We provide brand activation and channel engagement through these custom programs for innovative brands seeking to fully maximize their promotional impact, lead generation and loyalty campaigns. Staff training, team building, executive coaching and organizational development are also a part of our core consulting focus, to assist businesses in improving their overall effectiveness. www.conceptdesign.io
  13. 13. Concept Design / ACADEMY / https://academy.conceptdesign.io/ Strategic Market Planning マーケティング戦略・キャンペーン企画・プロセス構築 Available for Mobile & Tablets

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