2. The specific age range for my product is 16-24 year olds. The
audience has been decided at this specific range as the action
packed and intense events of my product will definitely appeal to
them and keep the entertained. My product involves a YouTube
vlogger doing a vlog around York, he is complaining about the
homeless problem. Then, in the background of the video
something flies down from the sky behind him. He carries on
vlogging and heads to the problem. Whilst there, he encounters
some extraterrestrial events. The product will be very intense and
action based. This will highly appeal to my audience as the
younger generation loves action and films that thrill them. This is
proven in the demographic graph displayed on the left as the top
film on the graph is the conjuring 2 which is a horror film. The rest
of the graph is filled with variety of action films which again
matches my product. The idea of my product being a vlog will
significantly attract my target audience as the majority of the
younger generation watch YouTube videos and very high amount
of them will watch vloggers and highly enjoy watching them. This
will not only mean that they will be interested in my product but
will also enjoy what they are watching.
Age Range
3. My product is able to attract both genders. This is because of the
different themes my product contains. The action theme of my
product will attract the male audience as stereotypically males
enjoy action filed films more than females. This point is also
proven on the demographic on the left. The graph shows some of
the top films of the year 2016 and what genders enjoyed them.
From the graph, we can that the male gender much prefers films
like Jason Bourne and batman vs superman which are both action
based. Batman vs Superman also includes an element of science
fiction which is also an included theme of my product. Another
one of the demographics includes shows what films females
enjoyed the most. This graph includes films like the girl on the
train and Alice looking though the looking glass therefore this
graph shows how females enjoy more mystery based and light
hearted films. However, to counter that point another graph
shows how the genders are quite balanced for their enjoyment of
the Conjuring 2. This shows how on average both genders enjoy
horror films equally hence why my product appeals to both
genders equally.
Gender
4. My product is targeted at 16-24 year olds. Because of this the most suitable platform
for the audience to watch my product would be on a mobile phone or tablet. This is
because stereotypically the younger generations use phones and tablets to watch
videos more than televisions therefore making it available and useable for phones
would be the best thing to do. My product will be like a short film however in the
format of a vlog therefore, this will be very easy to be watched on a mobile phone.
As well as that, my product will be displayed on all the big social media platforms.
This is because a very large quantity of the younger generation and my target
audience are addicted to social media meaning that they will definitely view my
product. This is proved in the demographics on the left as on average 89% of the
younger generation(generation z) use social media every day. I also have included a
demographic for how much people on an average use YouTube on a weekly basis.
This is because vlogs are most commonly posted on YouTube as it is a perfect
platform for doing so. The graph shows us that the younger generation use YouTube
more than any other generation. This shows how the idea of my displaying my
product on social media was clearly the correct thing to do. Also, because my
product is on social media this means that the target audience of 16-24 year olds
may value it more as it fits in with their generation.
Platfor
m
5. Existing Products For my first existing product I decided to
use the Blair witch project. This is
because it is filmed in first person which
is quite similar to what would like to do
with my product. I decided to this as I
feel it allows a new level of connection a
towards the character. I also wanted to
try something different as I’m constantly
wanting to expand my skills in film. The
technique works really well in the Blair
Witch project as it adds a new level of
suspense and intensity to the film. This
makes the film more interesting to watch
and definitely a feature I would like my
product to convey.
The film is very horror and thriller
based which is similar to my product
as we both share some similar
themes. The film also includes a
significant sense of realism. This is do
do with the way it has been filmed
and the way the clips have been put
together. I would like to include this
element in my product as it makes the
product much more intense and has a
much more significant effect on the
audience.
This product is filmed in its entirety in
black and white. This is to clearly to do
with the age of the footage however
nevertheless my product will not be
filmed using the same feature. My
product will defiantly be filmed in colour
and in the highest quality I can. This is
because although I want my product to
feel real, I want it to look as professional
as possible.
