The group collected questionnaires to learn about their target audience's preferences for a new film noir project. Their results showed interest in the film noir genre, with 48% having seen one and 52% not having. The audience also expressed interest in a black and white film with a modern narrative and liking hybrid films combining two genres. Most audience members preferred an urban city setting like London, giving the group confidence in their narrative and setting choices. They chose to present these results on Padlet, an interactive website, to showcase the data, images, and text in an innovative way.

1. Liv- So we have now collected all of our information from our
questionnaires and we think we have gained some really useful
results that will help us target our audience effectively and engage
them with our film, posters and media products.
Ellie- we wanted to ask a range of different ages, both sexes & people
of varying demographics and people with different interests. I think
we achieved this as we had an almost equal ratio of female to male
and a wide range of ages shown on our bar chart ‘age of our
audience’.
Chloe- From our questionnaire we really wanted to find out as much
as we could about our audience preferences towards film noir. We
weren’t sure how well known the genre was and if their was a gap in
the market for a modern film noir and a new black and white film.
Liv- we are pleased with what our results tell us, as there seems to be
some interest into the film noir genre. 48% of our audience have
already seen a film noir proving they have been interested and
engaged with this media product. 52% haven’t seen one, which isn’t a
negative result as we think this could give us the opportunity to
create something new and give our film a unique selling point due to
its genre.
Ellie- We asked our audience if they would like to see a black and
white film with a modern narrative and we were pleased to see that
a large proportion of our audience said yes. Developing the idea of
what genre our audience liked we asked if they liked hybrid films a
combination of two film genres. A large 95% stated yes so from this
we could start to think about making our film a hybrid film and
include two genres like film noir & action.
Chloe- The setting of our film is a key element of our film and we
wanted to know which settngs our target audience like to see in a
film. We found that 10 people liked to see a city/urban setting which
is a great result as our film will be set in the busy, fast moving city of
London. 5 people said they liked to see a range and 2 people said
they liked to see a small town.
Liv - Our results have given us confidence in our narrative and in the
setting our film will take place.

2. Choe - We have chosen to use padlet to present this evidence as it is a
new, innovative website allowing users to create an interactive wall
of information. As a group we want to vary the technology and
websites we use and try different ways to present information such
as data, images and text. We can also easily embed this onto our blogs