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Twitter's Rise as a Global Communications Giant
- 1. MINI CASE STUDY: By: Yamini Harsola VIT, Chennai
- 2. • Online news and social networking service • messages, "tweets," restricted to 140 characters • Access through website interface, or a mobile device app • Based in San Francisco • More than 25 offices around the world
- 3. Pretend to visit yourself five years into the future and see that your little side project turned into one of the biggest communications technologies of the last 100 years. This is the history of Twitter. Jack Dorsey, Noah Glass, Biz Stone, Evan Williams in 2006.
- 4. • Operates in more than one country • Plan-operate-coordinate • Consider universal customer needs Competing on a Global Basis
- 5. Deciding Whether to Go Abroad • Started Small in 2006 • Southwest Interactive Conference • User base grew at astounding rates • By 2011, expansion in 7 different countries and languages
- 6. • Tweet 140 characters • Creative constraint • #Flight1549 revolutionalised reporting news • Celebs joined in 2009 • Major media in elections, protests Deciding Which Markets to Enter
- 7. Deciding on the Marketing Program • Making a more user friendly UI • Catchy logo • #Hashtags popularized • User Innovations Encouraged
- 8. User Innovations • #Hashtags • Retweets (RT) was created after the #trends • @ symbol to identify another user in a tweet
- 9. • Raised $2.1 billion in Initial Public Offering • 35 Languages, 70% users outside US • 317 million monthly active users, 2016 Success!!!
- 10. • Shaped Political Conversation and Influenced Media • Energized their supporters • Real-time nature and emphasis on brevity made it especially well- suited for politicians • Push Their Candidates' Agendas American Presidential Elections
- 11. #Flight1549 • The news spread like wildfire across the Twitterverse • wasn't just text messages; photos & videos too • Twitter established itself as new form of media: CyberMedia
- 12. 21st Century Newspaper • Information Network, a different from existing sources like Facebook • Real-time news source • Media chooses their sources. Readers choose the content.
- 13. Products & Services • Cloud Services • Analytics • News Platform • Apps in association Facebook
- 14. Bibliography • Wikipedia.com • Lifewire.com • Google images • Huffingtonposts.com
- 15. Disclaimer The presentation is created by Yamini Harsola, under a marketing internship from IIM Lucknow, under Prof. Sameer Mathur.