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Hand’s On Social Media
- 2. DID YOU KNOW… • There are over 900 social media channels? • Are you using…
- 3. SOCIAL MEDIA NOMENCLATURE • Conversation map • Creative Commons • SoLoMo • Subreddit • +1 • /r/ • Empowerment model
- 4. NOW THAT I HAVE YOUR ATTENTION • We’re only here to talk about two things:
- 5. WHY USE FACEBOOK? • Over 1 BILLION users • Allows anyone over 13 with an email address to join • Let’s you interact with your audience like never before • Lots of under-the-hood tools that lets you target posts for your audience • Ads!
- 6. • Important facts about Facebook: • Monthly active mobile users: 1.31 BILLION • Daily active mobile users: 844 million • Monthly active mobile-ONLY users: 655 million • Percentage of users that ONLY login from mobile: 44% • Average time spent monthly per user: 14 hours • Amount of time that Americans collectively spend on Facebook mobile app monthly: 335,000 years • Yikes Source: http://expandedramblings.com/index.php/facebook-mobile- app-statistics/
- 7. TESTING THE TERRAIN • 44,880 Reached • 649 Link clicks • 29,776 Reached • 1,216 Link clicks
- 8. THE POINT IS… • A LOT of your audience will be looking at your posts like this:
- 9. OTHER THINGS TO KEEP IN MIND • Photos + link are king
- 10. OTHER THINGS TO KEEP IN MIND • Know your audience
- 11. OTHER THINGS TO KEEP IN MIND • Know when your audience is on
- 12. OTHER THINGS TO KEEP IN MIND • People expect you to respond QUICKLY
- 13. OTHER THINGS TO KEEP IN MIND • People expect you to respond QUICKLY • Facebook now keeps track of how fast and responsive you are • How good are we at HSLDA? •
- 14. POSTING IDEAS • Set up a Google news alert for any news related to you (for example, “homeschool”, “HSLDA”, “Michael Farris”) • If you have a blog, take advantage of tooting your own horn! • Speaking of blogs, there are plenty of homeschool bloggers out there (including ours) • Videos, memes, tips • Keep note of what’s “trending”…
- 15. THE IMPORTANCE OF TRENDING • Did you know today is “National Punctuation Day”?
- 16. THE IMPORTANCE OF TRENDING • Oftentimes, there will be a #hashtag associated • #MayThe4thBeWithYou
- 18. WHY SHOULD YOU CONSIDER INSTAGRAM • It’s growing fast • Completely mobile • Pictures are worth a thousand words • It’s cool with the kids these days • Washington Post reports that teens are ditching Facebook for Instagram at a rate of a million per year
- 19. • Important facts about Instagram • Monthly active users: 300 million • Daily active users: 75 million • Percentage of Instagram users under 35: 90% Source: http://expandedramblings.com/index.php/important- instagram-stats/
- 20. TYPES OF PICTURES • Funny (memes) • Behind-the-scenes • Reposts • Important days • Promotions
- 22. CONS OF INSTAGRAM • It’s essentially mobile-only, meaning you can only post from a phone • If you have another device, use it! • You can’t use links other than your profile link • Many users will say “click link in profile to see more” • The nature of your organization might make it difficult to continually post pictures • This is where reposts and funny memes come in handy
- 23. LOOKING AT FACEBOOK ADS Total CA VA PA NY OH CTR% 3.67 2.62 3.32 3.14 2.59 4.19 Reach 482550 49071 35057 37685 37045 38932 Clicks 17711 1287 1163 1184 960 1632 Total and 1000 Range
- 24. LOOKING AT FACEBOOK ADS
- 25. SERENDIPITY
- 26. QUESTIONS? ANYONE WANT TO VOLUNTEER THEIR FACEBOOK PAGE FOR STUDY?