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LinkedIn For College (University) Students:  10 Things You Can Do to Brand Yourself as an Expert  (Choose 3) Presented by ...
Why LinkedIn? <ul><li>It gives you a professional presence online—your resume, and more. </li></ul><ul><li>Publicly viewab...
Google your name.   How high do you rank?
LinkedIn is Boring. Yes, but… <ul><li>LinkedIn provides a place where you can list three clickable Web sites.  </li></ul><...
Web site options found under Additional Information tab
Don’t think you have  three sites to link to? <ul><li>Yes, you do. </li></ul>
1. Blog your work. Work your blog. <ul><li>Link to a career-related blog that you write or contribute to. </li></ul><ul><l...
What do you blog about? <ul><li>Your homework and class assignments, i.e., what did you learn today? </li></ul><ul><li>You...
2. Digg for gold. <ul><li>Create a profile at Digg.com. </li></ul><ul><li>Digg articles that you feel are important to you...
How do you find the right articles? <ul><li>From class assignments. </li></ul><ul><li>Read through other popular articles ...
3. Shelve your books at LibraryThing.   <ul><li>Create a profile at LibraryThing.com. </li></ul><ul><li>List there the boo...
4. Star in your own YouTube video. <ul><li>Have a friend videotape you as you demo a task you know and do well.  </li></ul...
5. A picture is worth a 1,000 (resume) words. <ul><li>Have friends take your photo in work-related settings: </li></ul><ul...
6. Make your portfolio portable…online.   <ul><li>Some industries require a portfolio of work, i.e., art, design, educatio...
7. Be a news maker. <ul><li>Let  [email_address]  know what you are doing: </li></ul><ul><ul><li>Class activities </li></u...
8. Become a published author. <ul><li>Write an article for  </li></ul><ul><ul><li>Stoutonia </li></ul></ul><ul><ul><li>Jou...
9. Woo hoo, do you Squidoo? <ul><li>This social networking site is billed as the place for experts. And we’re all experts ...
10. Become a UW-Stout expert. <ul><li>Join the student and alumni experts list at  http://www.uwstoutalumni.blogspot.com/ ...
Cheat Sheet: Top 10 ideas <ul><li>Blog </li></ul><ul><li>Digg </li></ul><ul><li>LibraryThing </li></ul><ul><li>YouTube </l...
Which 3 do you choose? <ul><li>Read job ads for inspiration. How do these ideas fit in with what your potential employers ...
LinkedIn: Bonus Tips <ul><li>Choose the personalized URL option. </li></ul><ul><li>Fill out all sections as completely as ...
Featured Links <ul><li>http://www.linkedin.com   </li></ul><ul><li>http://www.blogger.com   </li></ul><ul><li>http://www.w...
LinkedIn: 10 Things You Can Do to Brand Yourself as an Expert  (Choose 3) Presented by Laura Short Communications Speciali...
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Linkedin For College Students 1231796241736557 1

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At uni? See why you should be on LinkedIn sooner rather than later!

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Linkedin For College Students 1231796241736557 1

  1. 1. LinkedIn For College (University) Students: 10 Things You Can Do to Brand Yourself as an Expert (Choose 3) Presented by Laura Short University Relations Specialist [email_address] (715) 232-2384
  2. 2. Why LinkedIn? <ul><li>It gives you a professional presence online—your resume, and more. </li></ul><ul><li>Publicly viewable so employers and clients can find you. </li></ul><ul><li>Ranks high in search engine results. </li></ul>
  3. 3. Google your name. How high do you rank?
  4. 4. LinkedIn is Boring. Yes, but… <ul><li>LinkedIn provides a place where you can list three clickable Web sites. </li></ul><ul><li>Use these three opportunities to link to other social media sites that help you put your best face forward. </li></ul>
  5. 5. Web site options found under Additional Information tab
  6. 6. Don’t think you have three sites to link to? <ul><li>Yes, you do. </li></ul>
  7. 7. 1. Blog your work. Work your blog. <ul><li>Link to a career-related blog that you write or contribute to. </li></ul><ul><li>If you are a contributor, link to your personal tag or category, or to your favorite posting. </li></ul><ul><li>Popular blogging software </li></ul><ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>Wordpress.com </li></ul></ul>
  8. 8. What do you blog about? <ul><li>Your homework and class assignments, i.e., what did you learn today? </li></ul><ul><li>Your thoughts on current trends in your industry. </li></ul><ul><li>Your thoughts on popular books or articles that you can draw inspiration from. </li></ul>
  9. 9. 2. Digg for gold. <ul><li>Create a profile at Digg.com. </li></ul><ul><li>Digg articles that you feel are important to your chosen profession. </li></ul><ul><li>Link to your Digg profile at LinkedIn. </li></ul>
  10. 10. How do you find the right articles? <ul><li>From class assignments. </li></ul><ul><li>Read through other popular articles at Digg, and follow profiles that you like. </li></ul><ul><li>Set up Google Alerts on industry terms that you are interested in following. </li></ul><ul><ul><li>news.google.com </li></ul></ul>
  11. 11. 3. Shelve your books at LibraryThing. <ul><li>Create a profile at LibraryThing.com. </li></ul><ul><li>List there the books that you’ve read that you feel are important to your profession. </li></ul>
  12. 12. 4. Star in your own YouTube video. <ul><li>Have a friend videotape you as you demo a task you know and do well. </li></ul><ul><li>Walk and talk your resume. Demonstrate your speaking skills as well as your knowledge and talents. </li></ul><ul><li>Upload the video to YouTube and link to it from LinkedIn. </li></ul>
  13. 13. 5. A picture is worth a 1,000 (resume) words. <ul><li>Have friends take your photo in work-related settings: </li></ul><ul><ul><li>Classroom / Lab </li></ul></ul><ul><ul><li>Internship / co-op / practicum / other work </li></ul></ul><ul><ul><li>Industry field trip </li></ul></ul><ul><ul><li>Or, of your handiwork (art, packaging, etc.) </li></ul></ul><ul><li>Upload to Flickr, or create an online side show using Slideroll or Slideshare. </li></ul><ul><li>Link to your story at LinkedIn. </li></ul>
  14. 14. 6. Make your portfolio portable…online. <ul><li>Some industries require a portfolio of work, i.e., art, design, education, others </li></ul><ul><li>Create an online portfolio that you can link to from your LinkedIn profile. </li></ul><ul><li>Let your work be your calling card. </li></ul>
  15. 15. 7. Be a news maker. <ul><li>Let [email_address] know what you are doing: </li></ul><ul><ul><li>Class activities </li></ul></ul><ul><ul><li>Volunteer and community activities </li></ul></ul><ul><ul><li>Interesting jobs, internships, co-ops, etc. </li></ul></ul><ul><li>We can put your story online ( http://www2.uwstout.edu/news/ ) and possibly in the media. </li></ul>
  16. 16. 8. Become a published author. <ul><li>Write an article for </li></ul><ul><ul><li>Stoutonia </li></ul></ul><ul><ul><li>Journal of Student Research </li></ul></ul><ul><ul><li>Hometown newspaper </li></ul></ul><ul><ul><li>Volume One </li></ul></ul><ul><ul><li>Industry trade journal </li></ul></ul><ul><li>If you get a byline, link to it. </li></ul><ul><li>If it’s not online, you publish it online, i.e., your blog, online portfolio. </li></ul>
  17. 17. 9. Woo hoo, do you Squidoo? <ul><li>This social networking site is billed as the place for experts. And we’re all experts at something. </li></ul><ul><li>You build and maintain one page about one topic…and you might earn $. </li></ul><ul><li>Here’s a link to 49 possible topics: </li></ul><ul><ul><li>http://www.squidoo.com/lensbrainstorm </li></ul></ul>
  18. 18. 10. Become a UW-Stout expert. <ul><li>Join the student and alumni experts list at http://www.uwstoutalumni.blogspot.com/ </li></ul><ul><li>Submit pearls of wisdom, expert advice and numbered lists. </li></ul><ul><li>We will link to your Web site, blog, YouTube videos, online portfolio, book information, etc. </li></ul><ul><li>Just link back to us at LinkedIn. </li></ul>
  19. 19. Cheat Sheet: Top 10 ideas <ul><li>Blog </li></ul><ul><li>Digg </li></ul><ul><li>LibraryThing </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr / Slideroll / Slideshare </li></ul><ul><li>Online portfolio </li></ul><ul><li>Article in which you are featured </li></ul><ul><li>Article you wrote </li></ul><ul><li>Squidoo </li></ul><ul><li>Stout Experts List </li></ul>
  20. 20. Which 3 do you choose? <ul><li>Read job ads for inspiration. How do these ideas fit in with what your potential employers want? </li></ul><ul><li>What are you most comfortable doing? What are you doing already? </li></ul><ul><li>You can choose more than 3; but only 3 will be clickable. Save your best for your clickable moments. </li></ul>
  21. 21. LinkedIn: Bonus Tips <ul><li>Choose the personalized URL option. </li></ul><ul><li>Fill out all sections as completely as possible and keep it up to date. </li></ul><ul><li>Write recommendations for others where appropriate. Request others to write recommendations for you. </li></ul><ul><li>Post and answer Q’s in the Answers section to position you as an expert. </li></ul><ul><li>See the Extreme LinkedIn Profile Makeover at http://blog.guykawasaki.com/2007/01/linkedin_profil.html </li></ul>
  22. 22. Featured Links <ul><li>http://www.linkedin.com </li></ul><ul><li>http://www.blogger.com </li></ul><ul><li>http://www.wordpress.com </li></ul><ul><li>http://digg.com </li></ul><ul><li>http://news.google.com </li></ul><ul><li>http://www.librarything.com </li></ul><ul><li>http://www.youtube.com </li></ul><ul><li>http://www.flickr.com </li></ul><ul><li>http://www.slideroll.com </li></ul><ul><li>http://www.slideshare.net </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www2.uwstout.edu/news/ </li></ul><ul><li>http://www.squidoo.com </li></ul><ul><li>http://www.squidoo.com/lensbrainstorm </li></ul><ul><li>http://www.uwstoutalumni.blogspot.com </li></ul><ul><li>http://blog.guykawasaki.com/2007/01/linkedin_profil.html </li></ul>
  23. 23. LinkedIn: 10 Things You Can Do to Brand Yourself as an Expert (Choose 3) Presented by Laura Short Communications Specialist [email_address] (715) 232-2384

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